Jonathan Van-Tam's Books

Pandemic Influenza

By: Jonathan Van-Tam

Write a review Read reviews Take a Quiz Solve Book Puzzle

With a strong emphasis on practicality, this book offers comprehensive coverage of the science and operational application of influenza epidemiology, virology and immunology, as well as vaccinology, pharmaceutical and public health measures, biomathematical modelling, policy issues and ethics. Each chapter raises key questions and answers them in clear and concise sections, detailing relevant modelling studies and further reading. This new 2nd Edition is comprehensively updated and includes:* major lessons from the 2009-10 pandemic* new contributions on surveillance, International Health Regul.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

258

Publisher

CABI

Published Date

ISBN 10

1845938607

ISBN 13

9781845938604

Metaphors of Coronavirus

Invisible Enemy or Zombie Apocalypse?

By: Jonathan Charteris-Black

Write a review Read reviews Take a Quiz Solve Book Puzzle

Metaphors of Coronavirus

Invisible Enemy or Zombie Apocalypse?

By: Jonathan Charteris-Black

This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and then critically questions why certain tropes might be used in particular situations to persuade and convince an audience. The book takes an integrated approach, involving ideas from cognitive linguistics, history, social psychology and literature to produce a multi-layered and thematically rich interpretation of the language of the pandemic and its social and political consequences. It will be relevant to readers with a background in these areas, as well as anyone with a general interest in the language used to make sense of this global event.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

308

Publisher

Springer Nature

Published Date

ISBN 10

3030851060

ISBN 13

9783030851064

A Military History of the Cold War, 1944–1962

By: Jonathan M. House

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Military History of the Cold War, 1944–1962

By: Jonathan M. House

The Cold War did not culminate in World War III as so many in the 1950s and 1960s feared, yet it spawned a host of military engagements that affected millions of lives. This book is the first comprehensive, multinational overview of military affairs during the early Cold War, beginning with conflicts during World War II in Warsaw, Athens, and Saigon and ending with the Cuban Missile Crisis. A major theme of this account is the relationship between government policy and military preparedness and strategy. Author Jonathan M. House tells of generals engaging in policy confrontations with their governments’ political leaders—among them Anthony Eden, Nikita Khrushchev, and John F. Kennedy—many of whom made military decisions that hamstrung their own political goals. In the pressure-cooker atmosphere of atomic preparedness, politicians as well as soldiers seemed instinctively to prefer military solutions to political problems. And national security policies had military implications that took on a life of their own. The invasion of South Korea convinced European policy makers that effective deterrence and containment required building up and maintaining credible forces. Desire to strengthen the North Atlantic alliance militarily accelerated the rearmament of West Germany and the drive for its sovereignty. In addition to examining the major confrontations, nuclear and conventional, between Washington, Moscow, and Beijing—including the crises over Berlin and Formosa—House traces often overlooked military operations against the insurgencies of the era, such as French efforts in Indochina and Algeria and British struggles in Malaya, Kenya, Cyprus, and Aden. Now, more than fifty years after the events House describes, understanding the origins and trajectory of the Cold War is as important as ever. By the late 1950s, the United States had sent forces to Vietnam and the Middle East, setting the stage for future conflicts in both regions. House’s account of the complex relationship between diplomacy and military action directly relates to the insurgencies, counterinsurgencies, and confrontations that now occupy our attention across the globe.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

454

Publisher

University of Oklahoma Press

Published Date

ISBN 10

0806146907

ISBN 13

9780806146904

Fundamentals of Public Communication Campaigns

By: Jonathan Matusitz

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fundamentals of Public Communication Campaigns

By: Jonathan Matusitz

The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

580

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119878098

ISBN 13

9781119878094

Book's by Jonathan Van-Tam

Pandemic Influenza

Pandemic Influenza

Metaphors of Coronavirus

Metaphors of Coronavirus

A Military History of the Cold War, 1944–1962

A Military History of the Cold War, 1944–1962

Fundamentals of Public Communication Campaigns

Fundamentals of Public Communication Campaigns

Username

Password

Username

Password

Password again

Birthday

Email