A boy warrior wakes up one morning to find himself face to face with a giant sphinx. That same sphinx ends up fighting for his life in several events to come. Her name is Medea, she must protect her sphinx friend and stand by his side throughout all the harsh events. Together they must fight off the power of evil to save the world, the light must survive, it cannot be extinguished by the darkness.
Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little – if anything – to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.
Histories of Social Media reveals deeper, more dependable truths about social behavior - the social before the media - and it's intended to give you the questions that will help you better identify what companies and governments can hope to accomplish with it. My goals is not to tell you what tomorrow's killer new app will be, but to prompt a very different conversation about conversation.
Proceeding of the 42nd International Conference on Advanced Ceramics and Composites, Ceramic Engineering and Science Proceedings Volume 39, Issue 2, 2018 Jonathan Salem, Dietmar Koch, Peter Mechnich, Mihails Kusnezoff, Narottam Bansal, Jerry LaSalvia, Palani Balaya, Zhengyi Fu, and Tatsuki Ohji, Editors Valerie Wiesner and Manabu Fukushima, Volume Editors This proceedings contains a collection of 25 papers from The American Ceramic Society’s 41st International Conference on Advanced Ceramics and Composites, held in Daytona Beach, Florida, January 21-26, 2018. This issue includes papers presented in the following symposia: • Symposium 1: Mechanical Behavior and Performance of Ceramics and Composites • Symposium 2: Advanced Ceramic Coatings for Structural, Environmental, and Functional Applications • Symposium 3: 15th International Symposium on Solid Oxide Fuel Cells (SOFC) • Symposium 4: Armor Ceramics: Challenges and New Developments • Symposium 6: Advanced Materials and Technologies for Direct Thermal Energy Conversion and Rechargeable Energy Storage • Symposium 8: 12th International Symposium on Advanced Processing & Manufacturing
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
This book is your resource and guide to better branding and marketing in 2010. It takes ideas culled from studies of 500 companies worldwide and analyses of 260 essays from the award-winning Dim Bulb blog to deliver: - 9 strategic trends that challenge the conventional wisdom - 86 tactical ideas you can start using tomorrow - 101 essays that add nuance, insight, and humor - Hundreds of tidbits, challenges, and possibilities to ponder - Useful indices by industry category and name, to make the book useful all year long In addition to his blog, Jonathan Salem Baskin writes columns for Advertising Age, Information Week, and Dagens Media, and co-hosts the popular podcast, Socializing Media. His book, Branding Only Works on Cattle (2008), was "savage and witty," according to The Economist, and earned him the label "merry iconoclast" from Publisher's Weekly. When he's not writing, Jonathan works with clients around the world to invent novel, cross-functional solutions to today's most intractable and challenging business problems. You can learn more at www.baskinbrand.com, and read the latest essays at dimbulb.typepad.com.
Due to its many potential benefits, including high electrical efficiency and low environmental emissions, solid oxide fuel cell (SOFC) technology is the subject of extensive research and development efforts by national laboratories, universities, and private industries. In these proceedings, international scientists and engineers present recent technical progress on materials-related aspects of fuel cells including SOFC component materials, materials processing, and cell/stack design, performance, and stability. Emerging trends in electrochemical materials, electrodics, interface engineering, long-term chemical interactions, and more are included. This book is compiled of papers presented at the Proceedings of the 30th International Conference on Advanced Ceramics and Composites, January 22-27, 2006, Cocoa Beach, Florida. Organized and sponsored by The American Ceramic Society and The American Ceramic Society's Engineering Ceramics Division in conjunction with the Nuclear and Environmental Technology Division.
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