Jonathan Bull's Books

Bull's-eye

Unraveling the Medical Mystery of Lyme Disease

By: Jonathan A. Edlow

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Bull's-eye

Unraveling the Medical Mystery of Lyme Disease

By: Jonathan A. Edlow

Provides information on the history of Lyme disease focusing on the scientific processes involved in its discovery.

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Page Count

324

Publisher

Yale University Press

Published Date

ISBN 10

0300103700

ISBN 13

9780300103700

Templeton's Way with Money

Strategies and Philosophy of a Legendary Investor

By: Alasdair Nairn,Jonathan Davis

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Templeton's Way with Money

Strategies and Philosophy of a Legendary Investor

By: Alasdair Nairn,Jonathan Davis

The enduring legacy of a legendary investor Called the "greatest stock picker of the century" by Money magazine, legendary fund manager Sir John Templeton is remembered as one of the world's foremost investors, known for his pioneering insights and phenomenal investment performance over a professional career which spanned more than half a century. Templeton’s Way with Money provides a unique, professional 21st century appraisal of what made this formidable investor the success he was—and why his methods remain as valid today as they were during his long and successful lifetime. Written by two investment experts, one of whom worked closely with Sir John for ten years, and drawing on previously unpublished documents, the book explains in detail how John Templeton's simple but effective investment philosophy of riding out the ups and downs of the market cycle continues to be as relevant as ever for professional and private investors alike. Key features include: A fresh and detailed reappraisal, drawing on a number of previously unpublished documents, of the philosophy which Templeton applied to the two phase of his investment career—first as an investment counsel, and latterly as the most successful global fund manager of his generation A detailed and original study of the performance of the Templeton Growth Fund, demonstrating in detail how Templeton achieved the Holy Grail of investment—above average returns with below average risk First hand accounts from former colleagues of their experience in working with Templeton—including those of author Alasdair Nairn's ten-year career working with and for the investment management organization that was Templeton's life work Proprietary and original research which explains why Templeton's seemingly simple investment philosophy is sure to produce exceptional returns if implemented effectively Current market conditions make Templeton's contrarian investment method of profiting from pessimism particularly relevant today, and this book a must-read for anyone working with investments.

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Page Count

272

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118149610

ISBN 13

9781118149614

Marketing Performance

How Marketers Drive Profitable Growth

By: Thomas Bauer,Tjark Freundt,Jonathan Gordon,Jesko Perrey,Dennis Spillecke

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Marketing Performance

How Marketers Drive Profitable Growth

By: Thomas Bauer,Tjark Freundt,Jonathan Gordon,Jesko Perrey,Dennis Spillecke

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

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Page Count

136

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119278384

ISBN 13

9781119278382

The Authority of Law in the Hebrew Bible and Early Judaism

Tracing the Origins of Legal Obligation from Ezra to Qumran

By: Jonathan Vroom

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The Authority of Law in the Hebrew Bible and Early Judaism

Tracing the Origins of Legal Obligation from Ezra to Qumran

By: Jonathan Vroom

In The Authority of Law in the Hebrew Bible and Early Judaism, Vroom identifies a development in the authority of written law that took place in early Judaism. Ever since Assyriologists began to recognize that the Mesopotamian law collections did not function as law codes do today—as a source of binding obligation—scholars have grappled with the question of when the Pentateuchal legal corpora came to be treated as legally binding. Vroom draws from legal theory to provide a theoretical framework for understanding the nature of legal authority, and develops a methodology for identifying instances in which legal texts were treated as binding law by ancient interpreters. This method is applied to a selection of legal-interpretive texts: Ezra-Nehemiah, Temple Scroll, the Qumran rule texts, and the Samaritan Pentateuch.

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Page Count

263

Publisher

BRILL

Published Date

ISBN 10

9004381643

ISBN 13

9789004381643

East African Mammals

An Atlas of Evolution in Africa, Volume 3, Part B: Large Mammals

By: Jonathan Kingdon

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East African Mammals

An Atlas of Evolution in Africa, Volume 3, Part B: Large Mammals

By: Jonathan Kingdon

Acclaimed and coveted by both naturalists and lovers of wildlife illustration, Jonathan Kingdon's seven-volume East African Mammals has become a classic of modern natural history. This paperback edition makes Kingdon's remarkable artistic and scientific achievement—his hundreds of drawings and perceptive study of all the mammals in East Africa's species-rich fauna—available to the wide audience it deserves. Volume IIIB celebrates the large mammals for which the African plains are so famous—elephants, rhinos, zebras, bushpigs, and warthogs, hippopotamuses, camels, chevrotains, giraffes. Kingdon brings his artist's eye to such puzzles as the zebra's stripes and the giraffe's spots, making original observations throughout the seven volumes about the evolutionary and functional significance of coat color, facial expressions, and curious forms and markings. The beauty of the animals, so vivid in these incomparable drawings, is made more poignant by the acknowledgment of their increasingly endangered status. Kingdon discusses the inevitable problems posed by large mammal communities in a developing continent and includes numerous maps indicating their declining ranges and populations.

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Page Count

454

Publisher

University of Chicago Press

Published Date

ISBN 10

0226437221

ISBN 13

9780226437224

The Naphthyridines

By: Desmond J. Brown,Jonathan A. Ellman,Edward C. Taylor

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The Naphthyridines

By: Desmond J. Brown,Jonathan A. Ellman,Edward C. Taylor

A volume in the Chemistry of Heterocyclic Compounds series, this book provides a summary of the chemistry of each of the six naphthyridine systems along with tables of known simple derivatives with original references. Each of the six naphthyridine systems are described in valuable detail and coverage includes: Primary synthetic methods from non-naphthyridine substrates; Chemistry and properties of the parent heterocycle and its simple alkyl derivatives; Formation and reactions of halogeno derivatives; formation and reactions of hydroxy, oxo, alkoxy, and related derivatives.

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Page Count

448

Publisher

John Wiley & Sons

Published Date

ISBN 10

047018115X

ISBN 13

9780470181157

The Pyridazines, Volume 57, Supplement 1

By: Desmond J. Brown,Jonathan A. Ellman,Edward C. Taylor

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The Pyridazines, Volume 57, Supplement 1

By: Desmond J. Brown,Jonathan A. Ellman,Edward C. Taylor

This new volume substantially updates the original pyridazines volume which was published in 1973. Announcing the latest volume in the successful and prominent Chemistry of Heterocyclic Compounds Series.

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Page Count

723

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471251372

ISBN 13

9780471251378

A Tale of a Tub and Other Works

By: Jonathan Swift

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A Tale of a Tub and Other Works

By: Jonathan Swift

An authoritative scholarly 2010 edition of Swift's satiric masterpiece, with full textual apparatus and annotation.

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Page Count

685

Publisher

Cambridge University Press

Published Date

ISBN 10

0521828945

ISBN 13

9780521828949

The SimHebrew Bible

The Hebrew Bible in Simulated Hebrew – with English Guide

By: Jonathan Orr-Stav,Bob MacDonald

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The SimHebrew Bible

The Hebrew Bible in Simulated Hebrew – with English Guide

By: Jonathan Orr-Stav,Bob MacDonald

The SimHebrew Bible makes reading, searching, and learning the Hebrew Bible much easier for non-Hebrew readers. SimHebrew is an exact simulation of the fully spelled Hebrew text of the Bible. Readers of the Latin character set who are not versed in the square text will find both ease and pleasure in learning the Bible in its original tongue without any of the difficulties encountered when facing the traditional right-to-left text. The technique gives a true insight into the linguistic features of the Hebrew – in particular, its economy of language, wordplay, repetition of the same word in different contexts, and above all, the root structure of its words. This Bible also allows easy searching in both Hebrew and English including a full glossary and links to a corresponding online concordance. The combination makes both the Hebrew language and the translation decisions in the English guide fully transparent.

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Page Count

2471

Publisher

Energion Publications

Published Date

ISBN 10

0981133819

ISBN 13

9780981133812

Book's by Jonathan Bull

Bull's-eye

Bull's-eye

Templeton's Way with Money

Templeton's Way with Money

Marketing Performance

Marketing Performance

The Authority of Law in the Hebrew Bible and Early Judaism

The Authority of Law in the Hebrew Bible and Early Judaism

East African Mammals

East African Mammals

The Naphthyridines

The Naphthyridines

The Pyridazines, Volume 57, Supplement 1

The Pyridazines, Volume 57, Supplement 1

A Tale of a Tub and Other Works

A Tale of a Tub and Other Works

The SimHebrew Bible

The SimHebrew Bible

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