Jonathan Beaverstock's Books

The Globalization of Advertising

Agencies, Cities and Spaces of Creativity

By: James R. Faulconbridge,Peter Taylor,Corinne Nativel,Jonathan Beaverstock

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The Globalization of Advertising

Agencies, Cities and Spaces of Creativity

By: James R. Faulconbridge,Peter Taylor,Corinne Nativel,Jonathan Beaverstock

The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.

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Page Count

202

Publisher

Routledge

Published Date

ISBN 10

1135279810

ISBN 13

9781135279813

The Globalization of Executive Search

Professional Services Strategy and Dynamics in the Contemporary World

By: Jonathan V. Beaverstock,James R. Faulconbridge,Sarah J.E. Hall

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The Globalization of Executive Search

Professional Services Strategy and Dynamics in the Contemporary World

By: Jonathan V. Beaverstock,James R. Faulconbridge,Sarah J.E. Hall

Executive search, headhunting, is now one of the archetypal new knowledge intensive professional services, as well as a labor market intermediary bound up with globalization. In this book, the authors examine the key actors in the process of executive search globalization – leading global firms – and offer an interpretation of the forces producing the contemporary organizational strategies of global executive search. The Globalization of Executive Search documents the forms of institutional work that have legitimated the role of executive in elite labor markets and created demand for the services of global firms; this exposes not only the changing geographies of executive search, but also how executive search has established itself as a new knowledge intensive professional service. The authors reveal how the globalization of executive search is exemplary of the processes by which a range of new knowledge intensive professional services have come to be globally recognized, approaching the heart of contemporary capitalism.

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Page Count

279

Publisher

Routledge

Published Date

ISBN 10

1317675347

ISBN 13

9781317675341

Hegemonic Decline

Present and Past

By: Jonathan Friedman,Christopher Chase-Dunn

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Hegemonic Decline

Present and Past

By: Jonathan Friedman,Christopher Chase-Dunn

Although the United States is currently the world's only military and economic superpower, the nation's superpower status may not last. The possible futures of the global system and the role of U.S. power are illuminated by careful study of the past. This book addresses the problems of conceptualizing and assessing hegemonic rise and decline in comparative and historical perspective. Several chapters are devoted to the study of hegemony in premodern world-systems. And several chapters scrutinize the contemporary position and trajectory of the United States in the larger world-system in comparison with the rise and decline of earlier great powers, such as the Dutch and British empires. Contributors: Kasja Ekholm, Johnny Persson, Norihisa Yamashita, Giovanni Arrighi, Beverly Silver, Karen Barkey, Jonathan Friedman, Christopher Chase-Dunn, Rebecca Giem, Andrew Jorgenson, John Rogers, Shoon Lio, Thomas Reifer, Peter Taylor, Albert Bergesen, Omar Lizardo, Thomas D. Hall.

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Page Count

265

Publisher

Routledge

Published Date

ISBN 10

131725824X

ISBN 13

9781317258247

Why Face-to-Face Still Matters

The Persistent Power of Cities in the Post-Pandemic Era

By: Reades, Jonathan,Crookston, Martin

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Why Face-to-Face Still Matters

The Persistent Power of Cities in the Post-Pandemic Era

By: Reades, Jonathan,Crookston, Martin

What makes a great city? Why do people and businesses still value urban life and buildings over a quiet life in the suburbs or countryside? Now might seem a difficult time to make the case for social contact in urban areas – so why is face-to-face contact still considered crucial to many 21st-century economies? In a look back over a century’s-worth of thinking about cities, business and office locations, this accessible book explains their ongoing importance as places that thrive on face-to-face meetings, and in negotiating uncertainty and ‘sealing the deal’. Using interviews with business leaders and staff from knowledge-intensive, innovation-rich industries, it argues for the continuing value of the 'right' location despite the information revolution, the penetration of artificial intelligence (AI), and the COVID-19 pandemic. It also explores why digital systems have transformed businesses in cities and towns, but in fact have changed surprisingly little about the challenges of business life. This timely book gives readers, including developers, investors, policy-makers and students of planning or geography, essential tools for thinking about the future of places ranging from market towns to great World Cities.

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Page Count

252

Publisher

Policy Press

Published Date

ISBN 10

152921601X

ISBN 13

9781529216011

The Advertising Handbook

By: Sean Brierley,Jonathan Hardy,Iain Macrury,Helen Powell

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The Advertising Handbook

By: Sean Brierley,Jonathan Hardy,Iain Macrury,Helen Powell

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

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Page Count

331

Publisher

Routledge

Published Date

ISBN 10

1317192273

ISBN 13

9781317192275

The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention

By: Harold W. Goldstein,Elaine D. Pulakos,Carla Semedo,Jonathan Passmore

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The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention

By: Harold W. Goldstein,Elaine D. Pulakos,Carla Semedo,Jonathan Passmore

An unmatched collection of resources perfect for psychologists, scholars, and HR practitioners In The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, an expert team of authors presents a comprehensive and authoritative perspective on critical issues in employee recruitment, selection, and retention. Every chapter offers an in-depth review of the most recent literature and provides academics, researchers, industry practitioners, and students with a holistic reference to relevant data and theory. The book includes job analyses, biodata, simulation exercises, talent management guides, talent assessment guides for leadership development, and online employee selection strategies.

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Page Count

599

Publisher

John Wiley & Sons

Published Date

ISBN 10

111967364X

ISBN 13

9781119673644

The Globalization of Advertising

Agencies, Cities and Spaces of Creativity

By: James R. Faulconbridge,Peter Taylor,Corinne Nativel,Jonathan Beaverstock

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The Globalization of Advertising

Agencies, Cities and Spaces of Creativity

By: James R. Faulconbridge,Peter Taylor,Corinne Nativel,Jonathan Beaverstock

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

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Page Count

304

Publisher

Routledge

Published Date

ISBN 10

1135279802

ISBN 13

9781135279806

The Globalization of Executive Search

Professional Services Strategy and Dynamics in the Contemporary World

By: Jonathan V. Beaverstock,James R. Faulconbridge,Sarah J.E. Hall

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The Globalization of Executive Search

Professional Services Strategy and Dynamics in the Contemporary World

By: Jonathan V. Beaverstock,James R. Faulconbridge,Sarah J.E. Hall

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Solve jigsaw puzzle

Age

Page Count

267

Publisher

Routledge

Published Date

ISBN 10

1317675355

ISBN 13

9781317675358

Book's by Jonathan Beaverstock

The Globalization of Advertising

The Globalization of Advertising

The Globalization of Executive Search

The Globalization of Executive Search

Hegemonic Decline

Hegemonic Decline

Why Face-to-Face Still Matters

Why Face-to-Face Still Matters

The Advertising Handbook

The Advertising Handbook

The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention

The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention

The Globalization of Advertising

The Globalization of Advertising

The Globalization of Executive Search

The Globalization of Executive Search

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