This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
In 1900, London was the capital of an empire that spanned the globe. This text examines the powerful city and its relationship with the British Empire at the turn of the century.
Biological Psychology offers a highly visual, in-depth guide to the basic biological functions of the brain that you will need to learn throughout the course of your psychology degree. This edition boasts a revamped learning structure with a strong applied focus. This allows you to engage with biological psychology through a range of real world applications, getting you to apply your learning to conditions such as epilepsy, PTSD and Parkinson’s, and treatments such as gene therapy and brain-computer interfaces for spinal cord injuries. Key features include: • New ′real world applications′ boxes that help put theory into practice, showing you the human side of the science • ′Focus on methods′ boxes that demonstrate the research methods you will use as a biological psychologist to uncover the workings of the brain • Key debates to deepen your understanding of contemporary research and its impact • Critical thinking questions • Key points and glossary definitions to solidify your understanding of complex ideas and new terminology • Further reading suggestions to help build your bibliography for assignments • Video animations to help you grasp basic neuroanatomy and psychobiology This book goes above and beyond to familiarise you with the links between biology and psychology, making it an essential read for psychology students at all levels. Suzanne Higgs is Professor in the Psychobiology of Appetite at the University of Birmingham. Alison Cooper is a Senior Lecturer at the University of Birmingham. Jonathan Lee is Professor of Memory Neuroscience at the University of Birmingham.
This book offers the first in-depth treatment of Jewish images of and behavior toward Blacks during the period of peak Jewish involvement in Atlantic slave-holding.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.