Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.
The complete life of Margaret Thatcher in one volume. As Britain's first woman Prime Minister Margaret Thatcher brought about the biggest social and political revolution in the nation's post-war history. She achieved this largely by the driving force of her personality – a subject of endless speculation among both her friends and her foes. Jonathan Aitken has an insider's view of Margaret Thatcher's story. He is well qualified to explore her strong and sometimes difficult personality during half a century of political dramas. From first meeting her when she was a junior shadow minister in the mid 1960s, during her time as leader of the Opposition when he was a close family friend, and as a Member of Parliament throughout her years in power, Aitken had a ring side seat at many private and public spectacles in the Margaret Thatcher saga. From his unique vantage point, Aitken brings new light to many crucial episodes of Thatcherism. They include her ousting of Ted Heath, her battles with her Cabinet, the Falklands War, the Miners' Strike, her relationships with world leaders such as Ronald Reagan, Mikhail Gorbachev and King Fahd of Saudi Arabia and the build up to the Shakespearian coup inside the Conservative Party which brought about her downfall. Drawing on his own diaries, and a wealth of extensive research including some ninety interviews which range from international statesmen like Mikhail Gorbachev, Henry Kissinger and Lord Carrington to many of her No.10 private secretaries and personal friends, Jonathan Aitken's Margaret Thatcher – Power and Personality breaks new ground as a fresh and fascinating portrait of the most influential political leader of post-war Britain.
A prominent authority on China’s Belt and Road Initiative reveals the global risks lurking within Beijing’s project of the century China’s Belt and Road Initiative is the world’s most ambitious and misunderstood geoeconomic vision. To carry out President Xi Jinping’s flagship foreign-policy effort, China promises to spend over one trillion dollars for new ports, railways, fiber-optic cables, power plants, and other connections. The plan touches more than one hundred and thirty countries and has expanded into the Arctic, cyberspace, and even outer space. Beijing says that it is promoting global development, but Washington warns that it is charting a path to global dominance. Taking readers on a journey to China’s projects in Asia, Europe, and Africa, Jonathan E. Hillman reveals how this grand vision is unfolding. As China pushes beyond its borders and deep into dangerous territory, it is repeating the mistakes of the great powers that came before it, Hillman argues. If China succeeds, it will remake the world and place itself at the center of everything. But Xi may be overreaching: all roads do not yet lead to Beijing.
The confrontation between Spain and the Dutch Republic was a key factor in European and world history. In this collection, Jonathan Israel explores the various aspects of this many-sided struggle, at the level of government policy, military strategy and diplomacy; and in respect of the differing fortunes of regions, towns and groups, and the Sephardic Jews.
From two #1 bestselling masters of crime fiction comes an extraordinary thriller about family, murder, and secrets. It’s been more than a year since LAPD detective Jacob Lev learned the remarkable truth about his family, and he’s not coping well. He’s back to drinking, the LAPD Special Projects Department continues to shadow him, and the memory of a woman named Mai haunts him. And while Jacob has tried to build a bridge to his mother, she remains imprisoned inside her own tattered mind. Then he comes across the file for a gruesome unsolved murder that brings the two halves of his life into startling collision. Finding the killer will take him halfway around the world, to Paris. It’s a dangerous search for truth that plunges him into the past. And for Jacob Lev, there is no place more frightening.
Interchange Fourth Edition is a fully revised edition of Interchange, the world's most successful series for adult and young-adult learners of North American English. The course has been revised to reflect the most recent approaches to language teaching and learning. It remains the innovative series teachers and students have grown to love, while incorporating suggestions from teachers and students all over the world. This edition offers updated content in every unit, grammar practice, and opportunities to develop speaking and listening skills. Interchange Fourth Edition features contemporary topics and a strong focus on both accuracy and fluency. Its successful multi-skills syllabus integrates themes, grammar, functions, vocabulary, and pronunciation. The underlying philosophy of the course remains that language is best learned when it's used for meaningful communication.
More than the Soil focuses on the social, cultural, economic and technological processes that have transformed rural areas of Southeast Asia. The underlying premise is that rural lives and livelihoods in this region have undergone fundamental change. No longer can we assume that rural livelihoods are founded on agriculture; nor can we assume that people envisage their futures in terms of farming. The inter-penetration of the rural and urban, and the degree to which rural people migrate between rural and urban areas, and shift from agriculture to non-agriculture, raises fundamental questions about how we conceptualise the rural Southeast Asia and the households to be found there.
Riven by Lust explores the tale of a man accused of causing the fundamental schism in early Indian Buddhism, but not before he has sex with his mother and kills his father. In tracing this Indian Buddhist Oedipal tale, Jonathan Silk follows it through texts in all of the major canonical languages of Buddhism, Sanskrit, Pali, Tibetan, Chinese, and Japanese, along the way noting parallels and contrasts with classical and medieval European stories such as the legend of the Oedipal Judas. Simultaneously, he investigates the psychological and anthropological understandings of the tale of mother-son incest in light of contemporary psychological and anthropological understandings of incest, with special attention to the question of why we consider it among the worst of crimes. In seeking to understand how the story worked in Indian texts and for Indian audiences—as well as how it might work for modern readers—this book has both horizontal and vertical dimensions, probing the place of the Oedipal in Indian culture, Buddhist and non-Buddhist, and simultaneously framing the Indian Oedipal within broader human concerns, thereby contributing to the study of the history of Buddhism, the transmission of narratives in the ancient world, and the fundamental nature of one aspect of human sexuality. Starting from a brief reference in a polemical treatise, Riven by Lust demonstrates that its authors borrowed and intentionally adapted a preexisting story of an Oedipal antihero. This recasting allowed them to calumniate their opponents in the strongest possible terms through the rhetoric of murder and incest. Silk draws on a wide variety of sources to demonstrate the range of thinking about incest in Indian Buddhist culture, thereby uncovering the strategies and working methods of the ancient polemicists. He argues that Indian Buddhists and Hindus, while occupying the same world for the most part, thought differently about fundamental issues such as incest, and hints at the consequent necessity of a reappraisal of our notions of the shape of the ancient cultural sphere they shared. Provocative and innovative, Riven by Lust is a paradigmatic analysis of a major theme of world mythology and a signal contribution to the study of the history of incest and comparative sexualities. It will attract readers interested in Buddhism, Indian studies, Asian studies, comparative culture, mythology, psychology, and the history of sexuality.
Genoa completed its transformation from a faded maritime power into a thriving banking center for Europe in the seventeenth century. The wealth accumulated by its leading families spurred investment in the visual arts on an enormous scale. This volume explores how artists both foreign and native created a singularly rich and extravagant expression of the baroque in works of extraordinary variety, sumptuousness, and exuberance. This art, however, has remained largely hidden behind the facades of the city's palaces, with few works, apart from those by the school's great expatriates, found beyond its borders. As a result, the Genoese baroque has been insufficiently considered or appreciated.0Lavishly illustrated, 'A Superb Baroque' is comprehensive, encompassing all the major media and participants. Presented are some 140 select works by the celebrated foreigners drawn to the city and its flourishing environment. Offering three levels of exploration-essays that frame and interpret, section introductions that characterize principal currents and stages, and texts that elucidate individual works-this volume is by far the most extensive study of the Genoese baroque in the English language.00Exhibition: National Gallery of Art, Washington, DC, USA (03.05.-16.08.2020) / Scuderie del Quirinale, Rome, Italy (03.10.2020 - 10.01.2021).
China is the oldest continuous civilization on earth and holds a unique global place in the 21st century, this books uniquely wide focus shows what makes it such a special country, with topics stretching from the natural wonders including mountains and rivers to the Silk Road, the technological innovations of printing and the compass and the modern vibrant cities of today as well as famous monuments such as the Forbidden City in Beijing and the Great Wall. In this new and updated edition, a team of leading scholars from Asia and the West provide an unmatched account of this vast country. Beyond the quality of the individual entries, The Great Wonders of China provides an unmatched account of Chinese history and culture as well as an essential contribution to understanding and appreciating this ancient land.
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