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The Prize of Success

The Swiss Design Awards and the Closed Networks of Promotion

By: Jonas Berthod

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The Prize of Success

The Swiss Design Awards and the Closed Networks of Promotion

By: Jonas Berthod

In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.

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Page Count

259

Publisher

transcript Verlag

Published Date

ISBN 10

3839471915

ISBN 13

9783839471913

The Prize of Success

The Swiss Design Awards and the Closed Networks of Promotion

By: Jonas Berthod

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Prize of Success

The Swiss Design Awards and the Closed Networks of Promotion

By: Jonas Berthod

In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Write a review

Solve jigsaw puzzle

Age

Page Count

259

Publisher

transcript Verlag

Published Date

ISBN 10

3839471915

ISBN 13

9783839471913

Book's by Jonas Berthod

The Prize of Success

The Prize of Success

The Prize of Success

The Prize of Success

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