Jonah Lehrer's Books

A Book About Love

By: Jonah Lehrer

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Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer's A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives. Love confuses and compels us--and it can destroy and define us. It has inspired our greatest poetry, defined our societies and our beliefs, and governs our biology. From the way infants attach to their parents, to the way we fall in love with another person, to the way some find a love for God or their pets, to the way we remember and mourn love after it ends, this book focuses on research that attempts, even in glancing ways, to deal with the long-term and the everyday. The most dangerous myth of love is that it's easy, that we fall into the feeling and then the feeling takes care of itself. While we can easily measure the dopamine that causes the initial feelings of "falling" in love, the partnerships and devotions that last decades or longer remain a mystery. This book is about that mystery. Love, Lehrer argues, is not built solely on overwhelming passion, but, fascinatingly, on a set of skills to be cultivated over a lifetime.

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304

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Simon and Schuster

Published Date

ISBN 10

147676140X

ISBN 13

9781476761404

Mystery

A Seduction, A Strategy, A Solution

By: Jonah Lehrer

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Mystery

A Seduction, A Strategy, A Solution

By: Jonah Lehrer

New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market. Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.

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256

Publisher

Simon and Schuster

Published Date

ISBN 10

1501195883

ISBN 13

9781501195884

How We Decide

By: Jonah Lehrer

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How We Decide

By: Jonah Lehrer

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

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357

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0547347480

ISBN 13

9780547347486

The Decisive Moment

How the Brain Makes Up Its Mind

By: Jonah Lehrer

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The Decisive Moment

How the Brain Makes Up Its Mind

By: Jonah Lehrer

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' - from airline pilots, world-famous sportsmen and hedge fund investors to serial killers, politicians and poker players. Lehrer answers two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we use that knowledge to make better decisions?

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294

Published Date

ISBN 10

1921656018

ISBN 13

9781921656019

A Book About Love

By: Jonah Lehrer

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A Book About Love

By: Jonah Lehrer

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304

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Simon and Schuster

Published Date

ISBN 10

147676140X

ISBN 13

9781476761404

Proust Was a Neuroscientist

By: Jonah Lehrer

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Proust Was a Neuroscientist

By: Jonah Lehrer

The New York Times–bestselling author provides an “entertaining” look at how artists enlighten us about the workings of the brain (New York magazine). In this book, the author of How We Decide and Imagine: How Creativity Works “writes skillfully and coherently about both art and science”—and about the connections between the two (Entertainment Weekly). In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, it’s cured countless diseases and sent humans into space. But as Jonah Lehrer explains, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists—a painter, a poet, a chef, a composer, and a handful of novelists—Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language—a full half-century before the work of Noam Chomsky and other linguists. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both to brilliant effect. “His book marks the arrival of an important new thinker . . . Wise and fresh.” —Los Angeles Times

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295

Publisher

HMH

Published Date

ISBN 10

0547394284

ISBN 13

9780547394282

Geometric Complexity Theory IV: Nonstandard Quantum Group for the Kronecker Problem

By: Jonah Blasiak,Ketan D. Mulmuley,Milind Sohoni

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Geometric Complexity Theory IV: Nonstandard Quantum Group for the Kronecker Problem

By: Jonah Blasiak,Ketan D. Mulmuley,Milind Sohoni

The Kronecker coefficient is the multiplicity of the -irreducible in the restriction of the -irreducible via the natural map , where are -vector spaces and . A fundamental open problem in algebraic combinatorics is to find a positive combinatorial formula for these coefficients. The authors construct two quantum objects for this problem, which they call the nonstandard quantum group and nonstandard Hecke algebra. They show that the nonstandard quantum group has a compact real form and its representations are completely reducible, that the nonstandard Hecke algebra is semisimple, and that they satisfy an analog of quantum Schur-Weyl duality.

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176

Publisher

American Mathematical Soc.

Published Date

ISBN 10

1470410117

ISBN 13

9781470410117

Contagious

How to Build Word of Mouth in the Digital Age

By: Jonah Berger

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Contagious

How to Build Word of Mouth in the Digital Age

By: Jonah Berger

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

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256

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Simon and Schuster

Published Date

ISBN 10

1471111717

ISBN 13

9781471111716

The Tyranny of Clichés

How Liberals Cheat in the War of Ideas

By: Jonah Goldberg

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The Tyranny of Clichés

How Liberals Cheat in the War of Ideas

By: Jonah Goldberg

The bestselling author of Liberal Fascism dismantles the progressive myths that are passed-off as wisdom in our schools, media and politics. According to Jonah Goldberg, if the greatest trick the Devil ever pulled was convincing the world he didn’t exist, the greatest trick liberals ever pulled was convincing themselves that they’re not ideological. Today, “objective” journalists, academics and “moderate” politicians peddle some of the most radical arguments by hiding them in homespun aphorisms. Barack Obama casts himself as a disciple of reason and sticks to one refrain above all others: he’s a pragmatist, opposed to the ideology and dogma of the right, solely concerned with “what works.” And today’s liberals follow his lead, spouting countless clichés such as: One man’s terrorist is another man’s freedom fighter: Sure, if the other man is an idiot. Was Martin Luther King Jr. a terrorist? Was Bin Laden a freedom fighter? Violence never solves anything: Really? It solved our problems with the British empire and ended slavery. Better ten guilty men go free than one innocent man suffer: So you won’t mind if those ten guilty men move next door to you? Diversity is strength: Cool.The NBA should have a quota for midgets and one-legged point guards! We need complete separation of church and state: In other words all expressions of faith should be barred from politics …except when they support liberal programs. With humor and passion, Goldberg dismantles these and many other Trojan Horses that liberals use to cheat in the war of ideas. He shows that the grand Progressive tradition of denying an ideological agenda while pursuing it vigorously under the false-flag of reasonableness is alive and well. And he reveals how this dangerous game may lead us further down the path of self-destruction.

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409

Publisher

Penguin

Published Date

ISBN 10

1101572353

ISBN 13

9781101572351

Proust was a Neuroscientist

By: Jonah Lehrer

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Proust was a Neuroscientist

By: Jonah Lehrer

Is science the only path to knowledge? In this sparkling and provocative book Jonah Lehrer, author of The Decisive Moment, explains that when it comes to understanding the brain, art got there first. Taking a group of celebrated writers, painters and composers, Lehrer shows us how artists have discovered truths about the human mind - real, tangible truths - that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibiilty of memory; how George Eliot understood the brain's malleable nature; how the French chef Escoffier intuited umami (the fifth taste); how Cezanne worked out the subtleties of vision; and how Virginia Woolf pierced the mystereis of consciousness. It's a riveting tale of art trumping science, again and again.

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Page Count

234

Publisher

Text Publishing

Published Date

ISBN 10

1921758147

ISBN 13

9781921758140

The Smarter Screen

What Your Business Can Learn from the Way Consumers Think Online

By: Shlomo Benartzi,Jonah Lehrer

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The Smarter Screen

What Your Business Can Learn from the Way Consumers Think Online

By: Shlomo Benartzi,Jonah Lehrer

A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPal The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

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Page Count

114

Publisher

Hachette UK

Published Date

ISBN 10

0349410402

ISBN 13

9780349410401

How We Decide

By: Jonah Lehrer

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How We Decide

By: Jonah Lehrer

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Page Count

357

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0547347480

ISBN 13

9780547347486

Proust y la neurociencia

Una visión única de ocho artistas fundamentales en la modernidad

By: Jonah Lehrer

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Proust y la neurociencia

Una visión única de ocho artistas fundamentales en la modernidad

By: Jonah Lehrer

El también columnista de Wired estableció una sorprendente conexión mientras leía Por el camino de Swann de Proust: el escritor había intuido en la novela hallazgos científicos que se constatarían casi un siglo después. Siguiendo con la investigación: Walt Whitman, George Eliot, Auguste Escoffier, Marcel Proust, Paul Cézanne, Igor Stravinski, Gertrude Stein y Virginia Woolf, cada uno en su campo, sugirieron aspectos relacionados con el funcionamiento de la mente que la ciencia descubrió mucho más tarde. Según nos muestra Jonah Lehrer en su extraordinario debut, la ciencia no es la única senda que conduce al conocimiento, pues el arte siempre se adelantó a ella en el empeño por comprender el cerebro. A partir de la obra de un grupo de artistas –un pintor, un poeta, un chef, un compositor y diversos novelistas- Lehrer nos muestra que cada uno de ellos descubrió una verdad esencial sobre la mente que la ciencia aún se esfuerza por explicar. Así, por ejemplo, vemos cómo Proust reveló por primera vez la falibilidad de la memoria; cómo George Eliot descubrió la maleabilidad del cerebro; cómo el chef Escoffier encontró el umami (el quinto sabor); la manera en que Cézanne abordó las sutilezas de la visión o el modo en que Gertrude Stein expuso la estructura profunda del lenguaje medio siglo antes de que Noam Chomsky y otros lingüistas lo hicieran. Con una ingeniosa mezcla de biografía, crítica y divulgación científica, Proust y la neurociencia pone de manifiesto la necesidad de poner fin al secular desencuentro entre el arte y la ciencia.

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Page Count

290

Publisher

Grupo Planeta (GBS)

Published Date

ISBN 10

844932355X

ISBN 13

9788449323553

Book's by Jonah Lehrer

A Book About Love

A Book About Love

Mystery

Mystery

How We Decide

How We Decide

The Decisive Moment

The Decisive Moment

A Book About Love

A Book About Love

Proust Was a Neuroscientist

Proust Was a Neuroscientist

Geometric Complexity Theory IV: Nonstandard Quantum Group for the Kronecker Problem

Geometric Complexity Theory IV: Nonstandard Quantum Group for the Kronecker Problem

Contagious

Contagious

The Tyranny of Clichés

The Tyranny of Clichés

Proust was a Neuroscientist

Proust was a Neuroscientist

The Smarter Screen

The Smarter Screen

How We Decide

How We Decide

Proust y la neurociencia

Proust y la neurociencia

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