A NEXT BIG IDEA CLUB 'MUST-READ' New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights. Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play. This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Economic liberalization has been contested and defeated in France to an unparalleled extent in comparison to other leading political economies in Western Europe. Levy offers a historical explanation, centered on the legacies of France's postwar statist or dirigiste economic model. Although this model was dismantled decades ago, its policy, party-political, and institutional legacies continue to fuel the contestation of liberalizing reforms today. Contested Liberalization offers a comprehensive analysis of French economic and social policy since the 1980s, including the Macron administration. It also traces the implications of the French case for contestation in East Asia and Latin America. Levy concludes by identifying ways that French liberalizers could diminish contestation, notably by adopting a more inclusive process and more equitable allocation of the costs and benefits of liberalizing reform. This book will interest scholars and students of political economy and comparative politics, especially those working on economic liberalization, French politics, and the welfare state.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
During the twentieth century, radiation chemistry emerged as a multi-faceted field encompassing all areas of science. Radiation chemical techniques are becoming increasingly popular and are being routinely used not only by chemists but also by biologists, polymer scientists, etc. "Radiation Chemistry: Present Status and Future Trends" presents an overall view of the different aspects of the subject. The chapters review the current status of the field and present the future opportunities in utilizing radiation chemical techniques. This will be of interest to chemists in general and in particular to radiation chemists, chemical kineticists, photochemists, physical-organic chemists and spectroscopists. In view of the diverse nature of the field, the book is a multi-authored effort by several experts in their particular areas of research. Six main areas, both basic and applied, were identified and the book is organized around them. The topics were selected in terms of their relative importance and the contribution of radiation chemistry to the general areas of chemistry, biology and physics. The topics covered are as diverse as gas phase radiation chemistry, the use of radiation chemical techniques, the treatment of water pollutants, the chemical basis of radiation biology, and muonium chemistry. The book also contains an update of the next generation electron accelerators.
Reading Shakespeare Today: Richard III provides a summary of Shakespeares famous play about King Richard IIIs rise to power. In addition to positioning the play in contemporary popular culture, the book includes an in-depth explanation of each scene and a look at the themes of the work.
In this book, Jonah Corne and Monika Vrečar offer a conceptually innovative reexamination of Yiddish cinema, a crucial yet little-known diasporic phenomenon that enjoyed its "golden age" in the mid- to late 1930s. Yiddish cinema, they argue, exhibits a distinctive fascination with media forms, technologies, and institutions, and with relationality writ large. What stands behind this communication obsession, as it might be understood, is the films' engagement both with Judaic ideals and with a series of Jewish sociohistorical predicaments of troubled communication (immigration, displacement, the breakdown of tradition, and so on) that the films seek to reflect. Accordingly, the authors create a resonant conversation between Yiddish cinema, populated by an endless procession of disconnected characters ardently striving to rejoin the world of communication, and the brilliant yet underappreciated ideas of pioneering Czech-Jewish media theorist Vilém Flusser (1920–1991), who escaped Nazi persecution and built the first part of his intellectual career in Brazil. Indeed, the authors claim that the popular art of Yiddish cinema articulates in dramatic terms a version of the central Flusserian hypothesis that "the structure of communication is the infrastructure of human reality" and, by doing so, embodies a remarkable Jewish media theory "from below." Films discussed include The Wandering Jew (1933), The Dybbuk (1937), Where is My Child? (1937), A Little Letter to Mother (1938), Kol Nidre (1939), Motel the Operator (1939), Tevye (1939), The Living Orphan (1939), and Long Is the Road (1948).
Eric Hoffer’s The True Believer: Thoughts on the Nature of Mass Movements is one of the most widely read works of social psychology written in the 20th-century. It exemplifies the powers of creative thinking and critical analysis at their best, providing an insight into two crucial elements of critical thinking. Hoffer is likely to go down in history as one of America’s great creative thinkers – a writer not bound by standard frameworks of thinking or academic conventions, willing to beat his own path in framing the best possible answers to the questions he investigated. An impoverished, largely unschooled manual laborer who had survived the worst effects of the Great Depression in the United States, Hoffer was a passionate autodidact whose philosophical and psychological education came from omnivorous reading. Working without the help of any mentors, he forged the fearsomely creative and individual approach to problems demonstrated in The True Believer. The book, which earned him his reputation, examines the different phenomena of fanaticism – religious or political – and applies Hoffer’s analytical skills to reveal that, deep down, all ‘true believers’ display the same needs and tendencies, whatever their final choice of belief. Incisive and persuasive, it remains a classic.
The Isma'ili Muslims, a major sect of Shi'i Islam, form a community that is intriguing in its deterritorialized social organization. Informed by the richness of Isma'ili history, theories of transnationalism and globalization, and firsthand ethnographic f
Jonah D. Levy examines the transformation of French economic policymaking and state-society relations during the last quarter of the 20th century. He argues that France needs an active, empowering state to engage with civil society.
TOPICS IN THE BOOK Managerial Competencies and Downward Accountability of Relief Aid Organizations in Western Uganda Corporate Foresight and Organizational Sustainability of Oil Servicing Companies in the Niger Delta Region, South-South, Nigeria Opportunity-Sensing Capability and Corporate Vitality of Domestic Airlines in Nigeria International Procurement and Supply Network Management in the Post Covid 19 Era in Nigeria: A Literature Review Influence of Process Innovation On the Performance of Coffee Cooperatives in Kenya Organizational Learning Culture and Employee Work Attitude in Deposit Money Banks in Rivers State
This is an insider's view, and Raskin offers readers insights into a hidden California. The impact of his book is to return culture to agriculture in a state dominated by agribusiness."—Gerald Haslam, author of The Great Central Valley: California's Heartland “Jonah Raskin has lived and taught in this area for well over thirty years and has the credibility to write about the evolution of farming here. His book is a magical mixture of journalism and memoir. I loved his interviews with local farmers and growers. He explores the questions that we all are asking about our relationship to food and what it means to eat locally, who grows it, and will they be able to continue to do so.”—Ianthe Brautigan, author of You Can't Catch Death: A Daughter's Memoir "'Think global, buy local' takes on new meaning in this intriguing synthesis of memoir and reportage on the slow and local food movements."—Peter Laufer, author of Wetback Nation and The Dangerous World of Butterflies “Anyone wanting to know what it's like to live in the paradise that is Sonoma County must read Field Days. Jonah Raskin brings this blessed region and its communities of environmental champions vividly to life.”—Jeff Cox, author of The Organic Cook's Bible and The Organic Food Shopper's Guide “In Jonah Raskin's wonderfully observant ramble through Sonoma County's farms, orchards, and vineyards, it becomes abundantly clear that American farming has not been killed off by agribusiness, or the Department of Agriculture's call to 'get big or get out'. With Raskin we meet a rich community of amazing people who have stayed on the land, or gone back to it, sharing a new kind of ecologically informed consciousness about our intimate connections to the land and the people who work it. Anybody who reads this book, wherever they live, will gain a new appreciation of this new generation of farmers. Thanks to them, we're learning to eat well—a basic necessity in the hard times ahead.”—Ernest Callenbach, author of Ecotopia "In Field Days, Jonah Raskin becomes the George Plimpton of organic farming. Instead of getting out on the playing field to measure his stuff against pro athletes, he toils long days beside farm workers. Soulful and always curious, Raskin traces the tradition of responsible farming practices in Northern California, and explores the meaning of living locally."—Bart Schneider, author of The Man in the Blizzard
An intimate portrait of India’s child runaways, and the sociopolitical forces shaping their lives This intimate portrait examines the tracks, journeys, and experiences of child runaways in northern India. Jonah Steinberg situates children’s decisions to leave home and flee for the city in their larger cultural, social, and historical contexts, and considers histories of landlessness and debt servitude in narratives of child dislocation. The resulting work is an original perspective on the sociological trends in postcolonial India and a unique treatment of a population of individuals who live on the margin of society.
New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market. Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.
The development of science literacy has the potential to have an enormous impact on real world outcomes. Specifically, developing science literacy may persuade individuals to act. We hope that this book will influence scientists, science journalists, sociologists, anthropologists, communication specialists, political leaders, media outlets, educational institutions, and individual science content consumers. The chapters in this book describe a definition of science literacy that draws on the emotional, cognitive, and social. The authors strive to help prepare individuals to read, write, and speak science in a continuously evolving information landscape. In order to meet these objectives, the chapters examine both qualitative and quantitative research. It is within these frameworks that we can begin to address science literacy in the 21st century.
“Fascists,” “Brownshirts,” “jackbooted stormtroopers”—such are the insults typically hurled at conservatives by their liberal opponents. Calling someone a fascist is the fastest way to shut them up, defining their views as beyond the political pale. But who are the real fascists in our midst? Liberal Fascism offers a startling new perspective on the theories and practices that define fascist politics. Replacing conveniently manufactured myths with surprising and enlightening research, Jonah Goldberg reminds us that the original fascists were really on the left, and that liberals from Woodrow Wilson to FDR to Hillary Clinton have advocated policies and principles remarkably similar to those of Hitler's National Socialism and Mussolini's Fascism. Contrary to what most people think, the Nazis were ardent socialists (hence the term “National socialism”). They believed in free health care and guaranteed jobs. They confiscated inherited wealth and spent vast sums on public education. They purged the church from public policy, promoted a new form of pagan spirituality, and inserted the authority of the state into every nook and cranny of daily life. The Nazis declared war on smoking, supported abortion, euthanasia, and gun control. They loathed the free market, provided generous pensions for the elderly, and maintained a strict racial quota system in their universities—where campus speech codes were all the rage. The Nazis led the world in organic farming and alternative medicine. Hitler was a strict vegetarian, and Himmler was an animal rights activist. Do these striking parallels mean that today’s liberals are genocidal maniacs, intent on conquering the world and imposing a new racial order? Not at all. Yet it is hard to deny that modern progressivism and classical fascism shared the same intellectual roots. We often forget, for example, that Mussolini and Hitler had many admirers in the United States. W.E.B. Du Bois was inspired by Hitler's Germany, and Irving Berlin praised Mussolini in song. Many fascist tenets were espoused by American progressives like John Dewey and Woodrow Wilson, and FDR incorporated fascist policies in the New Deal. Fascism was an international movement that appeared in different forms in different countries, depending on the vagaries of national culture and temperament. In Germany, fascism appeared as genocidal racist nationalism. In America, it took a “friendlier,” more liberal form. The modern heirs of this “friendly fascist” tradition include the New York Times, the Democratic Party, the Ivy League professoriate, and the liberals of Hollywood. The quintessential Liberal Fascist isn't an SS storm trooper; it is a female grade school teacher with an education degree from Brown or Swarthmore. These assertions may sound strange to modern ears, but that is because we have forgotten what fascism is. In this angry, funny, smart, contentious book, Jonah Goldberg turns our preconceptions inside out and shows us the true meaning of Liberal Fascism.
The most comprehensive study of ideology and utopia since Karl Mannheim's work of the 1930s, Utopia and Revolution can be understood as turning classical political theory on its head or, perhaps, inside out. Instead of the usual summary of how English radical theologies contributed to the revolutionary process, Lasky shows how such political theology of the mid-seventeenth century became the backbone of the natural history of revolutionary disasters. In a remarkable feat of scholarship in intellectual history, Lasky charts the course of this historic entanglement over some five turbulent centuries of Western history. In so doing, he traces the ideological extension of the human personality through the writings of political theorists, philosophers, poets, and historians.
A Financial Times Book of the Month: "An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose." --Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg "Unsafe Thinking delivers an array of fresh insights on creativity, motivation, and staying in 'flow.' Packed with powerful case studies, it will propel you out of your rut and onto a path of better, sharper thinking." -- Daniel H. Pink, author of When and To Sell Is Human How can you challenge and change yourself when you need it most? We're creatures of habit, programmed by evolution to favor the safe and familiar, especially when the stakes are high. This bias no longer serves us in a world of constant change. In fact, today, safe thinking has become extremely dangerous. Through stories of trailblazers in business, health, education and activism, and leveraging decades of research into creativity and performance, Jonah Sachs reveals a path to higher performance and creativity for anyone ready to step out of their comfort zone. He introduces troublemakers willing to challenge corporate culture like the executive who convinced CVS to drop its multibillion-dollar tobacco business. She now leads the pharmacy giant. Readers will get firsthand accounts of breaking from the status quo from a Nobel prize winning doctor who nearly got himself thrown out medicine, a two-time NBA championship coach who brought joy back to his team by tuning down the focus on competition, a CEO who rebuilt her reputation and life from the ashes from one of the biggest flops in internet history and a Colombian mayor who started an incredibly successful career of political reform by mooning an angry crowd. Unsafe Thinking is full of counter-intuitive insights that will challenge you to rethink how you work. You'll learn: Why your area of deep expertise is often where you'll find your biggest blind spots Why anxiety can be fuel for creativity When to trust intuition and when to challenge it How collaborating only with those that share your values stunts your creativity How to build an organization that embraces intelligent risk. An inspiring and accessible read, Unsafe Thinking has the power to change both the way you approach your work and your life.
This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive evidence that the extermination of European Jewry engaged the energies and enthusiasm of tens of thousands of ordinary Germans. Goldhagen reconstructs the climate of "eliminationist anti-Semitism" that made Hitler's pursuit of his genocidal goals possible and the radical persecution of the Jews during the 1930s popular. Drawing on a wealth of unused archival materials, principally the testimony of the killers themselves, Goldhagen takes us into the killing fields where Germans voluntarily hunted Jews like animals, tortured them wantonly, and then posed cheerfully for snapshots with their victims. From mobile killing units, to the camps, to the death marches, Goldhagen shows how ordinary Germans, nurtured in a society where Jews were seen as unalterable evil and dangerous, willingly followed their beliefs to their logical conclusion. "Hitler's Willing Executioner's is an original, indeed brilliant contribution to the...literature on the Holocaust."--New York Review of Books "The most important book ever published about the Holocaust...Eloquently written, meticulously documented, impassioned...A model of moral and scholarly integrity."--Philadelphia Inquirer
With his first book, Hitler’s Willing Executioners, Daniel Jonah Goldhagen dramatically revised our understanding of the role ordinary Germans played in the Holocaust. Now he brings his formidable powers of research and argument to bear on the Catholic Church and its complicity in the destruction of European Jewry. What emerges is a work that goes far beyond the familiar inquiries—most of which focus solely on Pope Pius XII—to address an entire history of hatred and persecution that culminated, in some cases, in an active participation in mass-murder. More than a chronicle, A Moral Reckoning is also an assessment of culpability and a bold attempt at defining what actions the Church must take to repair the harm it did to Jews—and to repair itself. Impressive in its scholarship, rigorous in its ethical focus, the result is a book of lasting importance.
In any one lifetime, part of the work of living is to go from figuring out what you got dealt, to accepting it. Learning to wield your unique situation to best get your point across. I have found through my life lived with a physical challenge that there are two versions of how a disability is dealt with. One is the version you show to others. The other is the version you are really and truly feeling inside. In my life, these two versions started out light-years apart. And over the span of 35 years, and the influence of many magic people, they have been growing closer all of the time. There is something incredibly free about showing the world what you have going on inside. It helps to keep the struggle of your situation confined to the actual challenge, and not intensified by shame. The pages of this book are a true marriage between my two versions. Charting the affect of a disability on the physical, emotional, and spiritual. Containing an honest view of how struggles can be beautiful, and strength can be found in the weakest of places.
A groundbreaking — and terrifying — examination of the widespread resurgence of antisemitism in the 21st century, by the prize-winning and #1 internationally bestselling author of Hitler's Willing Executioners. Antisemitism never went away, but since the turn of the century it has multiplied beyond what anyone would have predicted. It is openly spread by intellectuals, politicians and religious leaders in Europe, Asia, the Arab world, America and Africa and supported by hundreds of millions more. Indeed, today antisemitism is stronger than any time since the Holocaust. In The Devil that Never Dies, Daniel Jonah Goldhagen reveals the unprecedented, global form of this age-old hatred; its strategic use by states; its powerful appeal to individuals and groups; and how technology has fueled the flames that had been smoldering prior to the millennium. A remarkable work of intellectual brilliance, moral stature, and urgent alarm, The Devil that Never Dies is destined to be one of the most provocative and talked-about books of the year. "No other writer has held mass murderers, deniers of truth, and propagators of hate to a higher standard of moral accountability than Daniel Jonah Goldhagen...The Devil That Never Dies doubtlessly will shatter the way people think about antisemitism." —Huffington Post
A NEXT BIG IDEA CLUB 'MUST-READ' New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights. Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play. This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
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