An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces. You'll learn: How aesthetically pleasing design creates positive responses The principles of psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts's law, Jakob's law, and Hick's law Ethical implications of using psychology in design A practical framework for applying principles of psychology in your design process This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles
In Betrayal, renowned FBI agent Robert Fitzpatrick partners with USA Today bestselling author Jon Land to present the true story of the lawman’s pursuit of James “Whitey” Bulger, Jr., the notorious crimelord of Boston, Massachusetts’s Winter Hill Gang. The Jack Nicholson film The Departed didn’t tell half of their story. A poor kid from the slums, Robert Fitzpatrick grew up to become a stellar FBI agent and challenge the country’s deadliest gangsters. Relentless in his desire to catch, prosecute, and convict Whitey Bulger, Fitzpatrick fought the nation’s most determined cop-gangster battle since Melvin Purvis hunted, confronted, and killed John Dillinger. In his crusade to bring Bulger to justice, Fitzpatrick faced not only Whitey but also corrupt FBI agents, along with political cronies and enablers from Boston to Washington who, in one way or another, blocked his efforts at every step. Even when Fitzpatrick discovered the very organization to which he had sworn allegiance was his biggest obstacle, the agent continued to pursue Whitey and his gang . . . knowing that they were prepared to murder anyone who got in their way. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
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