Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
“Change loves me, defines and stalks me like a laser-guided smart bomb. It comes at me in all forms, suddenly and with enormous impact, from making shifts in work to having and raising a kid to buying a cabin on a distant mountaintop. Sometimes, change comes on four legs.” In his popular and widely praised Running to the Mountain, Jon Katz wrote of the strength and support he found in the massive forms of his two yellow Labrador retrievers, Julius and Stanley. When the Labs were six and seven, a breeder who’d read his book contacted Katz to say she had a dog that was meant for him—a two-year-old border collie named Devon, well bred but high-strung and homeless. Katz already had a full canine complement, but instinct overruled reason, and soon thereafter he brought Devon home. A Dog Year: Twelve Months, Four Dogs, and Me is the story of how Devon and Jon—and Julius and Stanley—came to terms with each other. It shows how a man discovered a lot about himself through one dog (and then another) whose temperament seemed as different from his own as day is from night. It is a story of trust and understanding, of life and death, of continuity and change. It is by turns insightful, hilarious, and deeply moving.
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
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