Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com! Salesforce.com For Dummies, 7th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You’ll learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Written by Salesforce.com insiders with years of expertise in CRM services, this new edition covers the latest enhancements to Salesforce.com, the world's most popular customer relationship management software. You’ll find out how to determine the right configuration to suit your business needs, and how to use apps, widgets, and tools to personalize your system. Then, you’ll explore prospecting leads, managing accounts and partners, developing contacts, tracking products, calculating forecasts, and utilizing service and support. Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter More than 150,000 companies worldwide use Salesforce.com as their CRM solution—if you’re a new or existing user looking to maximize the potential of the new UI, this book has everything you need.
Embrace the Protocol-Oriented Programming paradigm, for better code maintainability and increased performance, with Swift programming. Key FeaturesLeverage the power of Protocol-Oriented Programming in your applications Leverage generics to create very flexible frameworksLearn how to implement common design patterns in a protocol-oriented wayBook Description Protocol-oriented programming is an incredibly powerful concept at the heart of Swift's design. Swift's standard library was developed using POP techniques, generics, and first-class value semantics; therefore, it is important for every Swift developer to understand these core concepts and take advantage of them. The fourth edition of this book is improved and updated to the latest version of the Swift programming language. This book will help you understand what protocol-oriented programming is all about and how it is different from other programming paradigms such as object-oriented programming. This book covers topics such as generics, Copy-On-Write, extensions, and of course protocols. It also demonstrates how to use protocol-oriented programming techniques via real-world use cases. By the end of this book, you will know how to use protocol-oriented programming techniques to build powerful and practical applications. What you will learnLearn the differences between object-oriented programming and protocol-oriented programmingUnderstand why value types should be prioritized over reference typesDelve into protocols, protocol inheritance, protocol composition, and protocol extensionsLearn how to implement COW (Copy-On-Write) within your custom value typesUnderstand how memory management works in Swift and how to avoid common pitfallsDesign applications by starting with the protocol rather than the implementationWho this book is for This book is intended for Swift developers who have, at minimum an introductory knowledge of the Swift programming language and would like to understand how they can use Protocol-Oriented Programming techniques in their applications.
Build fast and powerful applications by harnessing the power of protocol-oriented programming in Swift 4 About This Book Leverage the power of protocol-oriented programming in your applications and learn from real-world use cases Create a flexible code base with protocols and protocol extensions Leverage the power of generics in Swift 4 to create very flexible frameworks Who This Book Is For This book is for Swift developers who want to learn and implement protocol-oriented programming in their real-world applications.. What You Will Learn Understand the differences between object-oriented programming and protocol-oriented programming Explore the different types that Swift offers and what pitfalls to avoid Delve into generics and generic programming Learn how to implement Copy-On-Write within your custom types Implement several design patterns in a protocol-oriented way Design applications by prioritizing the protocol first and the implementation types second In Detail Swift has become the number one language used in iOS and macOS development. The Swift standard library is developed using protocol-oriented programming techniques, generics, and first-class value semantics; therefore, every Swift developer should understand these powerful concepts and how to take advantage of them in their application design. This book will help you understand the differences between object-oriented programming and protocol-oriented programming. It will demonstrate how to work with protocol-oriented programming using real-world use cases. You will gain a solid knowledge of the various types that can be used in Swift and the differences between value and reference types. You will be taught how protocol-oriented programming techniques can be used to develop very flexible and easy-to-maintain code. By the end of the book, you will have a thorough understanding of protocol-oriented programming and how to utilize it to build powerful and practical applications. Style and approach This book is written for developers who learn best by working with code, so every concept discussed in this book is reinforced with real code examples.
Higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges and universities understand their mission, their market, and their management. This book is aimed at creating a practical understanding of key forces changing higher education, but it goes further. It describes those trends, discusses the real life impact of those trends on campuses, and then lays out concrete steps required to address them. Taking a page from George Keller's classic Academic Strategy, management consultant and college administrator Jon McGee uses these economic and demographic trends to inform his strategic approach to managing schools"--
Your all-access guide to reaping the benefits of Salesforce.com Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationship management (CRM) solutions, Salesforce.com For Dummies gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You'll discover how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, create accurate projects based on past performance, and so much more. A customizable, on-demand CRM solution, Salesforce.com allows businesses to organize and manage all of their customer information—leads, opportunities, contacts, accounts, cases, and solutions—in one place. Whether you're a Windows or Mac user, this down-to-earth, friendly guide shows you how to maximize Salesforce.com's capabilities to close deals faster, gain real-time visibility into sales, and collaborate instantly. Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter If you're new to Salesforce.com or an existing user looking for the latest tips and tricks to maximize its potential, this friendly guide has you covered.
With the increased public awareness of a deepening energy crisis, governments at all levels have begun to examine their ability to act meaningfully in response to forms of short- and long-term energy-related political pressures. Emergency preparedness, conservation programs, and contingency planning have become watchwords in our new energy bureaus.
Finance is Excel! This book takes you straight into the fascinating world of Excel, the powerful tool for number crunching. In a clear cut language it amalgamates financial theory with Excel providing you with the skills you need to build financial models for private or professional use. A comprehensive knowledge of modeling in Excel is becoming increasingly important in a competitive labour market. The chapters in part one start with the most basic Excel topics such as cell addresses, workbooks, basic formulas, etc. These chapters get more advanced through part one, and takes you in the end to topics such as array formulas, data tables, pivot tables, etc. The other parts of the book discusses a variety of subjects such as net present value, internal rate of return, risk, portfolio theory, CAPM, VaR, project valuation, asset valuation, firm valuation, loan, leasing, stocks, bonds, options, simulation, sensitivity analysis, etc.
This book will show you how with inexpensive tools you can begin with a limited amount of capital and make it grow impressively. I describe how the Welles-Wilder Indicator, a relative strength indicator, with equations included, can be used to decide when to open index options, stock options, futures options and currency positions. I have selected the best commodity futures options to trade for short-term profits. A currency trading expert from Madrid showed me the great leverage of one's capital is the outstanding advantage of currency trading. I also describe my self-adaptive trading software, giving you all the equations and algorithms used so you can create your own software at home. I first learned options trading in Brest, France, from the sponsor of my oldest son's 40' racing catamaran. Bob was making $2 million per month trading options in New York. He explained his strategy of selling index-option Calls two standard deviations (sigma) above the market and selling Puts two sigma below the market-the probability of the market rising above the Call or dropping below the Put was less than 10%, meaning you profit 90% of the time. This two-sigma strategy has been adapted to credit covered spreads for generating a regular monthly income.
Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.
This second edition continues with the successful comprehensive collection of cost-volume-pro t applications. Whether you’re a business professional, entrepreneur, business professor, or student, you will bene t from this one stop how-to book of formulas, explanations, and examples. This new edition offers a wide range of topics, from calculating basic breakeven, to dealing with multiple products, mixed costs, changing costs, and changing prices. Michael E. Cafferky is the Ruth McKee Chair for Entrepreneurship and Business Ethics at Southern Adventist University’s School of Business and Management. In an addition to a doctoral degree in business from Anderson University Falls School of Business he also holds masters degrees in public health and religion. The author of eight books, Cafferky is a member of the Academy of Management and the Christian Business Faculty Association. He has received Southern’s President’s Award for Excellence in Scholarship and the national Sharon Johnson Award from the Christian Business Faculty Association.
Functional and attractive design allows students to dip in and out for information as and when they need it. Case studies apply theory to vocationbal practice and help bring the subject alive. Supports the three assessment objectives for Leisure and Tourism with helpful features throughout.
Financial Risk Forecasting is a complete introduction to practical quantitative risk management, with a focus on market risk. Derived from the authors teaching notes and years spent training practitioners in risk management techniques, it brings together the three key disciplines of finance, statistics and modeling (programming), to provide a thorough grounding in risk management techniques. Written by renowned risk expert Jon Danielsson, the book begins with an introduction to financial markets and market prices, volatility clusters, fat tails and nonlinear dependence. It then goes on to present volatility forecasting with both univatiate and multivatiate methods, discussing the various methods used by industry, with a special focus on the GARCH family of models. The evaluation of the quality of forecasts is discussed in detail. Next, the main concepts in risk and models to forecast risk are discussed, especially volatility, value-at-risk and expected shortfall. The focus is both on risk in basic assets such as stocks and foreign exchange, but also calculations of risk in bonds and options, with analytical methods such as delta-normal VaR and duration-normal VaR and Monte Carlo simulation. The book then moves on to the evaluation of risk models with methods like backtesting, followed by a discussion on stress testing. The book concludes by focussing on the forecasting of risk in very large and uncommon events with extreme value theory and considering the underlying assumptions behind almost every risk model in practical use – that risk is exogenous – and what happens when those assumptions are violated. Every method presented brings together theoretical discussion and derivation of key equations and a discussion of issues in practical implementation. Each method is implemented in both MATLAB and R, two of the most commonly used mathematical programming languages for risk forecasting with which the reader can implement the models illustrated in the book. The book includes four appendices. The first introduces basic concepts in statistics and financial time series referred to throughout the book. The second and third introduce R and MATLAB, providing a discussion of the basic implementation of the software packages. And the final looks at the concept of maximum likelihood, especially issues in implementation and testing. The book is accompanied by a website - www.financialriskforecasting.com – which features downloadable code as used in the book.
This book is a compilation of papers written jointly by the staff and students of the Applied Economics Division of the Nanyang Business School. It is unique, in that all the works included are the result of an extensive, equal and mutually beneficial collaboration between the students and staff. At the same time, they embody the highest level of technical and analytical rigor, and will be immensely relevant and useful to readers interested in East Asian economic issues. In particular, this volume will prove valuable for anyone interested in both the microeconomic and macroeconomic developments affecting Singapore and ASEAN.
The authors of this book have developed a new and stimulating approach to the analysis of the transitions of Bulgaria, the Czech Republic, Hungary, and Slovakia to democracy and a market economy. They integrate interdisciplinary theoretical work with elaborate empirical data on some of the most challenging events of the twentieth century. Three groups of phenomena and their causal interconnection are explored: the material legacies, constraints, habits and cognitive frameworks inherited from the past; the erratic configuration of new actors, and new spaces for action; and a new institutional order under which agency is institutionalized and the sustainability of institutions is achieved. The book studies the interrelations of national identities, economic interests, and political institutions with the transformation process, concentrating on issues of constitution making, democratic infrastructure, the market economy, and social policy.
Mathematical analysis is key to the modeling and management of natural resources. By presenting required mathematical methods, classic dynamic models for non-renewable and renewable resources, and by exploring several contemporary problems, this text provides a foundation for advanced research. Topics include seminal models in fishery, forestry and non-renewable resource management, as well as an extensive collection of contemporary applications that include the optimal transition from fossil fuels to clean energy, the optimal timing of interventions to save endangered species, pest control and the optimal management of antibiotic resistance. Deterministic and stochastic models in both discrete and continuous time are covered. The book encourages students to pursue a deeper understanding of the analytics of resource problems and to deploy numerical methods when analytical results prove intractable. The combination of analysis, theory and applications will launch the next generation of resource economists, while serving as a useful reference for established researchers.
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
A thoroughly updated and expanded edition of the xVA challenge The period since the global financial crisis has seen a major re-appraisal of derivatives valuation, generally expressed in the form of valuation adjustments (‘xVAs’). The quantification of xVA is now seen as fundamental to derivatives pricing and valuation. The xVA topic has been complicated and further broadened by accounting standards and regulation. All users of derivatives need to have a good understanding of the implications of xVA. The pricing and valuation of the different xVA terms has become a much studied topic and many aspects are in constant debate both in industry and academia. Discussing counterparty credit risk in detail, including the many risk mitigants, and how this leads to the different xVA terms Explains why banks have undertaken a dramatic reappraisal of the assumptions they make when pricing, valuing and managing derivatives Covers what the industry generally means by xVA and how it is used by banks, financial institutions and end-users of derivatives Explains all of the underlying regulatory capital (e.g. SA-CCR, SA-CVA) and liquidity requirements (NSFR and LCR) and their impact on xVA Underscores why banks have realised the significant impact that funding costs, collateral effects and capital charges have on valuation Explains how the evolution of accounting standards to cover CVA, DVA, FVA and potentially other valuation adjustments Explains all of the valuation adjustments – CVA, DVA, FVA, ColVA, MVA and KVA – in detail and how they fit together Covers quantification of xVA terms by discussing modelling and implementation aspects. Taking into account the nature of the underlying market dynamics and new regulatory environment, this book brings readers up to speed on the latest developments on the topic.
The book covers basic concepts, shows how to set up spreadsheets to solve dynamic allocation problems, and presents economic models for various industries.
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Many sophisticated investors will tell you it is neither necessary nor possible to time the market. In Why Most Investors Fail and Why You Don’t Have To, author Michael Jon Allen shows you why they are wrong and then outlines an investment strategy that works. Allen, who bridges the gap between fundamental and quantitative analysis and demonstrates his unique multidisciplined style of investment, shows you how to invest in a system that • consistently outperforms peers; • reduces risk; • uses no more than five exchange-traded index funds; • trades only a few times per year; • requires no additional research. This guide provides an overview of stocks, bonds, gold, cash, and real estate investments. It shares the five keys to changing the odds, and it presents a simple, proven investment strategy to help you realize greater returns on your money.
The best and most expensive caviar uses eggs from sturgeons caught in the Caspian Sea. But eggs from many other fish species have been used to develop products imitating original caviar. By utilizing processes appropriate for each kind of fish, it is possible to make a similar, though imitation, product. This publication presents an overview of the production of lumpfish eggs as a model for developing fish caviar. It describes fishing methods, preservation and storage of the eggs, as well as details on the caviar production process itself to obtain the final product. Production and marketing statistics demonstrate the extent of the global lumpfish caviar business. The publication draws heavily on source material from Iceland.
These essays provide a thorough introduction to economics for historians. The authors, all eminent scholars, show how to use economic thinking, economic models, and economic methods to enrich historical research. They examine such vital issues as long-term trends, institutions, labor—including an engaging dialogue between a labor historian and a labor economist—international affairs, and money and banking. Scholars and teachers of history will welcome this volume as an introduction and guide to economics, a springboard for their own research, and a lively and provocative source of collateral reading for students at every level. The combined research experience of these authors encompasses many varieties of economics and covers a kaleidoscopic array of nations, subjects, and time periods. All are expert in presenting the insights and complexities of economics to nonspecialist audiences.
Covering versions 7 and 8.1, this guide discusses the WebLogic server and management console, with specific instructions concerning topics like J2EE web applications, servlet engine management, EJB construction and deployment, SSL, security, registry, the web service framework, logging, and internationalization APIs. The guide is intended for developers, programmers, administrators, and system architects. Annotation : 2004 Book News, Inc., Portland, OR (booknews.com).
Does Christianity have anything useful or credible to say to the twenty-first century, or is it just a relic of a past era, doomed eventually to die a long and painful death, perhaps to be replaced by the new atheism or another religion? In an original contribution to such debates, The Revelation Worldview is a bold attempt to construct a biblically based Christian worldview that makes sense to postmodern people. It also seeks to make the book of Revelation, one of the most strange and difficult books in the Bible, relevant to issues facing people in the twenty-first century. Jon K. Newton wrestles with the complex notion of worldview, tells the story of the changing Western worldview from its ancient and medieval beginnings through the modern era and into the unpredictable world of postmodernism, and compares the worldview found in Revelation with other worldviews of its day. He then uses Revelation as a source for identifying some basic Christian answers to questions such as: What is real? How do we know anything? How can religious knowledge claims be justified? How can we understand the concept of the human person? How can we make sense of history? And how should we respond to pluralism?
Third edition of the go-to reference to college admission Getting into college has never been more complicated or competitive. Parents and students need expert guidance to navigate the maze of college admissions. This thoroughly updated edition of Admission Matters is the best source, covering the whole process for any applicant. The authors offer great practical advice for selecting the right school, writing effective essays, navigating financial aid, and much more. No matter what type of school a college-bound student may select, Admission Matters will give them the edge they need. Offers an essential resource for understanding the admission process for all students applying to college Addresses the most recent changes to the college application process New sections include information for international students, transfer students, and students with learning disabilities, as well as expanded advice for athletes, artists, and homeschoolers This is an essential handbook for any family facing the college admission process.
The Great Art Hoax exposes the real fakery and hypocrisy of the art world: how art is manufactured and marketed; how the pathology of private possession drives up the price; and how false art is hyped as true art to the tune of millions of dollars. Jon Huer demonstrates convincingly that what the art market deals as art need not be "art" at all.
BTEC First Business is designed to specifically meet the requirements of the Edexcel qualification by offering students and centres coverage of the core units and specialist units. Packed with well-structured activities and case studies, this book enables students to apply theoretical principles to real-life business situations.
An outstanding author team presents the ultimate Wrox guide to ASP.NET MVC 4 Microsoft insiders join giants of the software development community to offer this in-depth guide to ASP.NET MVC, an essential web development technology. Experienced .NET and ASP.NET developers will find all the important information they need to build dynamic, data-driven websites with ASP.NET and the newest release of Microsoft's Model-View-Controller technology. Featuring step-by-step guidance and lots of code samples, this guide gets you started and moves all the way to advanced topics, using plenty of examples. Designed to give experienced .NET and ASP.NET programmers everything needed to work with the newest version of MVC technology Expert author team includes Microsoft ASP.NET MVC insiders as well as leaders of the programming community Covers controllers, views, models, forms and HTML helpers, data annotation and validation, membership, authorization, security, and routing Includes essential topics such as Ajax and jQuery, NuGet, dependency injection, unit testing, extending MVC, and Razor Includes additional real-world coverage requested by readers of the previous edition as well as a new case study example chapter
Wiley Online Trading For A Living Beat Risk and Reap Rewards Like A Pro! The Compelling True Story of How a Top Market Maker Built a Successful Trading Business Praise for How I Trade Options "To much of the outside world, trading appears to be as incomprehensible as rocket science. What Jon Najarian has done in this engaging and very readable book is to 'demystify' the world of options for both the aspiring trader and the retail investor. How I Trade Options is a rare opportunity to look over the shoulder of this experienced options trader, teacher, and lecturer." -Lewis J. Borsellino, CEO/Founder, www.TeachTrade.Com; Author, The Day Trader: From the Pit to the PC "How I Trade Options gives retail investors who have little or no prior knowledge the insight into how options work and how to use them effectively and responsibly. For those who want to learn about options, this is a rare opportunity to learn from a master trader. Najarian shows commitment to educating investors on the use of options to enhance their portfolios." -Rance Masheck, President, Quantum Vision Inc. "Not only is Jon Najarian a Supertrader, he is a Superteacher. I owe much of my good fortune to Jon Najarian. I learned more from him than I had learned in an entire decade-plus it was fun! Jon's abilities to make his profitable trading strategies understandable are sure to make How I Trade Options a must-have tool that every option trader will want to own." -Don Fishback, Developer of the Fishback Option Pricing Model "Jon Najarian is a world-class options trader and a world class options educator. His crystal clear explanations of such strategies as vertical spreads empower the average investor to participate in attractive options approaches that, until now, have been dominated by professional traders." -Bernie Schaeffer, Chairman and Chief Executive Officer Schaeffer's Investment Research, Inc. Please visit our Web site at www.wileyfinance.com
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Spanning everything from legal firms and architects to fundraisersand dentists, the professional services industry continues toexperience spectacular growth yet remains largely undocumented inbusiness literature. Until now. The Professional Services Firm Bible is a sophisticatedand comprehensive guide to running a highly productive professionalservices organization. Top consultants John Baschab and Jon Piotprovide specific and sharply defined policies, practices and toolsfor each important aspect of managing the professional servicesfirm, allowing you to assess current operations and develop astep-by-step plan for realising measurable productivityimprovements. Further, the book will help you improve financialperformance by managing costs, getting the most from externalvendors and improving revenues. The Professional Services Firm Bible is full of bestpractices, proven advice and practical techniques and includes aCD-ROM with customizable tools every professional services firm canuse to achieve improvements. Please visit www.iig1.com andwww.impactinsights.comfor more information on the book and top consultants John Baschaband Jon Piot.
bull; A comprehensive tutorial AND useful rufescence in one volume bull; Includes multiple explanations and examples for the new features of the JDBC 3.0 specification bull; Written by the JDBC 3.0 architects, Maydene Fisher, Jon Ellis and Jonathan Bruce
Here is a chapter from Portfolio Performance Measurement and Benchmarking, which will help you create a system you can use to accurately measure your performance. The authors highlight common mechanical problems involved in building benchmarks and clearly illustrate the resulting fallouts. The failure to choose the right investing performance benchmarks often leads to bad decisions or inaction and, inevitably, lost profits. In this book you will discover a foundation for benchmark construction and discuss methods for all different asset classes and investment styles.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.