Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Technically it was a minor league, but for hockey fans west of the Mississippi, the Western Hockey League provided major-league entertainment for over 25 years. The WHL was a determined and ambitious professional league, with some 22 teams based in major American and Canadian cities. Known as the Pacific Coast Hockey League prior to 1952, the WHL aspired to establish itself as North America's second major league, a western counterpart to the early eastern Canada-based National Hockey League. But it never quite managed to make the jump to the majors. Ice Warriors is a play-by-play history of the Western Hockey League, recalling the league's beginnings as the Pacific Coast League, how it came to rival the NHL and what led to its disbanding in 1974. By interviewing former players, coaches and fans, and examining statistical records, Jon C. Stott captures the WHL's glory days and pays tribute to a time when hockey was played with heart.
Since the inception and design of Canada's Employment Insurance (EI) program, the Canadian economy and labour market have undergone dramatic changes. It is clear that EI has not kept pace with those changes, and experts and advocates agree that the program is no longer effective or equitable. Making EI Work is the result of a panel of distinguished scholars gathered by the Mowat Centre Employment Insurance Task Force to analyze the strengths, weaknesses, and future directions of EI. The authors identify the strengths and weaknesses of the system, and consider how it could be improved to better and more fairly support those in need. They make suggestions for facilitating a more efficient Canadian labour market, and meeting the human capital requirements of a dynamic economy for the present and the foreseeable future. The chapters that comprise Making EI Work informed the task force's final recommendations, and form an engaging dialogue that makes the case for, and defines the parameters of, a reformed support system for Canada's unemployed. Contributors include Ken Battle (Caledon Institute of Social Policy), Robin Boadway (Queen's University), Allison Bramwell (University of Toronto), Sujit Choudhry (New York University School of Law), Kathleen M. Day (University of Ottawa), Ross Finnie (University of Ottawa), Jean-Denis Garon (Queen's University), David Gray (University of Ottawa), Morley Gunderson (University of Toronto), Ian Irvine (Concordia University), Stephen Jones (McMaster University), Thomas R. Klassen (York University), Michael Mendelson (Caledon Institute of Social Policy), Alain Noël (Université de Montréal), Michael Pal (University of Toronto Faculty of Law), W. Craig Riddell (University of British Columbia), William Scarth (McMaster University), Luc Turgeon (University of Ottawa), Leah F. Vosko (York University), Stanley L. Winer (Carleton University), Donna E. Wood (University of Victoria), and Yan Zhang (Statistics Canada).
This best-selling collection of readings explores the theme of dreams, the imagination, and the heart connected to the reasoning mind. Supporting a creative approach to the teaching of writing, Dreams and Inward Journeys presents a rich mixture of reflective essays, stories, and poems. Thematically focused on dream-related topics, the readings chapters discuss such topics as memory, myths/fairy tales, obsessions, sexuality, gender roles, the other, technology, popular culture, nature, and spirituality. Readings move from the personal to the abstract, encouraging students to investigate new ways of seeing and understanding themselves and their relationship to fundamental social issues and universal human concerns. Featuring a dual thematic and rhetorical organization, each chapter also provides practical writing advice on a specific rhetorical pattern, strategies for writing, critical thinking questions, and two to three student sample papers. Beautiful, stimulating art opens each chapter to support the theme and provide prompts for prewriting.
The Canadian Federal Election of 2015 is a comprehensive analysis of all aspects of the campaign and the election outcome. The chapters, written by leading academics, examine the strategies, successes, and failures of the major political parties, and the changing nature of Canadian electoral politics.
This volume is a textbook on linear control systems with an emphasis on stochastic optimal control with solution methods using spectral factorization in line with the original approach of N. Wiener. Continuous-time and discrete-time versions are presented in parallel.... Two appendices introduce functional analytic concepts and probability theory, and there are 77 references and an index. The chapters (except for the last two) end with problems.... [T]he book presents in a clear way important concepts of control theory and can be used for teaching." —Zentralblatt Math "This is a textbook intended for use in courses on linear control and filtering and estimation on (advanced) levels. Its major purpose is an introduction to both deterministic and stochastic control and estimation. Topics are treated in both continuous time and discrete time versions.... Each chapter involves problems and exercises, and the book is supplemented by appendices, where fundamentals on Hilbert and Banach spaces, operator theory, and measure theoretic probability may be found. The book will be very useful for students, but also for a variety of specialists interested in deterministic and stochastic control and filtering." —Applications of Mathematics "The strength of the book under review lies in the choice of specialized topics it contains, which may not be found in this form elsewhere. Also, the first half would make a good standard course in linear control." —Journal of the Indian Institute of Science
A guidebook for those planning a tour of this key battleground of the First World War. The First World War battlefields to the north of Arras—including Vimy Ridge—are among the most famous and most visited sites on the Western Front, rivaled only by those around Ypres and the Somme, and this clearly written, highly illustrated guide is the ideal introduction to them. Visitors can trace for themselves the course of each battle across the modern landscape and gain a fascinating insight into the nature of the fighting in the area—and the wider conflict across the Western Front—throughout the war. The book covers the key battles fought in the northern sector of the Arras front, including the 1917 Battle of Vimy Ridge and battles at Villers au Bois, Oppy Wood, and Gavrelle. Expert guides Jon Cooksey and Jerry Murland have devised a series of routes that can be walked, biked, or driven, explaining the fighting that occurred at each place in vivid detail. They record what happened, where it happened, and why, and point out the sights that remain for the visitor to see. Their guidebook is essential reading for visitors who wish to enhance their understanding of the war on the Western Front.
The 1846-1848 Mahele (division) transformed the lands of Hawai‘i from a shared value into private property, but left many issues unresolved. Kauikeaouli (Kamehameha III) agreed to the Mahele, which divided all land among the mō‘ī (king), the ali‘i (chiefs), and the maka‘āinana (commoners), in the hopes of keeping the lands in Hawaiian hands even if a foreign power claimed sovereignty over the Islands. The king’s share was further divided into Government and Crown Lands, the latter managed personally by the ruler until a court decision in 1864 and a statute passed in 1865 declared that they could no longer be bought or sold by the mō‘ī and should be maintained intact for future monarchs. After the illegal overthrow of the monarchy in 1893, Government and Crown Lands were joined together, and after annexation in 1898 they were managed as a public trust by the United States. At statehood in 1959, all but 373,720 acres of Government and Crown Lands were transferred to the State of Hawai‘i. The legal status of Crown Lands remains controversial and misunderstood to this day. In this engrossing work, Jon Van Dyke describes and analyzes in detail the complex cultural and legal history of Hawai‘i’s Crown Lands. He argues that these lands must be examined as a separate entity and their unique status recognized. Government Lands were created to provide for the needs of the general population; Crown Lands were part of the personal domain of Kamehameha III and evolved into a resource designed to support the mō‘ī, who in turn supported the Native Hawaiian people. The question of who owns Hawai‘i’s Crown Lands today is of singular importance for Native Hawaiians in their quest for recognition and sovereignty, and this volume will become a primary resource on a fundamental issue underlying Native Hawaiian birthrights. 64 illus., 6 maps
To celebrate Canada’s Centennial, ten men paddled a canoe from British Columbia to Quebec. They relived the challenges of “Les Vrais Voyageurs”, fishing, hunting and sleeping under the stars. They survived treacherous rapids, waterfalls and exhausting portages. Van Tamelen, the crew’s bowman, tells their story. This is a book that will leave any outdoor adventurer begging for more. “You, and all members of your crew, are deserving of our most sincere congratulations on the realization of a Centennial project of this magnitude. It is without doubt the most spectacular individual Centennial project that I have heard about in this year and, as you know, there were many extraordinary feats, indeed, accomplished. But a 5200 mile canoe trip tops them all.” Lester B. Pearson Prime Minister of Canada
The Hill Times: Best Books of 2016 An overview of the history of elections and voting in Canada, including minority governments, dynasties, and social movements. Dynasties and Interludes provides a comprehensive and unique overview of elections and voting in Canada from Confederation to the most recent election. Its principal argument is that the Canadian political landscape has consisted of long periods of hegemony of a single party and/or leader (dynasties), punctuated by short, sharp disruptions brought about by the sudden rise of new parties, leaders, or social movements (interludes). This revised and updated second edition includes an analysis of the results of the 2011 and 2015 federal elections as well as an in-depth discussion of the “Harper Dynasty.”
The Locarno Conference of 1925 and the five treaties concluded there have been seen as the turning point of the interwar years, i.e., Germany's acceptance of the 1919 peace settlement and the beginning of a new era of peace. Studying the documentary evidence, much of it available only recently, Jon Jacobson explores the personalities and politics of Locarno and offers a historical interpretation and synthesis of a critical decade in European diplomacy. Originally published in 1972. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Knapp und präzise erklärt dieses einführende Lehrbuch der Immunologie die Funktion des Immunsystems anhand sorgfältig ausgewählter Beispiele aus der klinischen Praxis und dem Experiment. Von Büchern mit ähnlichem Themenspektrum unterscheidet es sich durch den klar evidenzbasierten Ansatz. Die Autoren -- ein erfahrener Dozent und ein angesehener Forscher -- regen dabei stets zur kritischen Reflexion des gelernten Stoffs an. Based on examples using clinical and experimental data, this concise introductory textbook provides an insight into the immune system, prompting readers to ask critical questions in order to further advance our understanding. Website: www.wiley-vch.de/home/immunology
The Bald Eagle is a comprehensive description of the morphology, behavior, flight patterns, hunting, migration, nesting, development, and growth of bald eagles.
Before Federer versus Nadal, before Borg versus McEnroe, the greatest tennis match ever played pitted the dominant Don Budge against the seductively handsome Baron Gottfried von Cramm. This deciding 1937 Davis Cup match, played on the hallowed grounds of Wimbledon, was a battle of titans: the world's number one tennis player against the number two; America against Germany; democracy against fascism. For five superhuman sets, the duo’s brilliant shotmaking kept the Centre Court crowd–and the world–spellbound. But the match’s significance extended well beyond the immaculate grass courts of Wimbledon. Against the backdrop of the Great Depression and the brink of World War II, one man played for the pride of his country while the other played for his life. Budge, the humble hard-working American who would soon become the first man to win all four Grand Slam titles in the same year, vied to keep the Davis Cup out of the hands of the Nazi regime. On the other side of the net, the immensely popular and elegant von Cramm fought Budge point for point knowing that a loss might precipitate his descent into the living hell being constructed behind barbed wire back home. Born into an aristocratic family, von Cramm was admired for his devastating good looks as well as his unparalleled sportsmanship. But he harbored a dark secret, one that put him under increasing Gestapo surveillance. And his situation was made even more perilous by his refusal to join the Nazi Party or defend Hitler. Desperately relying on his athletic achievements and the global spotlight to keep him out of the Gestapo’s clutches, his strategy was to keep traveling and keep winning. A Davis Cup victory would make him the toast of Germany. A loss might be catastrophic. Watching the mesmerizingly intense match from the stands was von Cramm’s mentor and all-time tennis superstar Bill Tilden–a consummate showman whose double life would run in ironic counterpoint to that of his German pupil. Set at a time when sports and politics were inextricably linked, A Terrible Splendor gives readers a courtside seat on that fateful day, moving gracefully between the tennis match for the ages and the dramatic events leading Germany, Britain, and America into global war. A book like no other in its weaving of social significance and athletic spectacle, this soul-stirring account is ultimately a tribute to the strength of the human spirit.
Sustainable development is, for government and industry at least, primarily a way of turning trees into lumber, tar into oil, and critique into consent; a way to defend the status quo of growth at any cost." —from the Introduction In Unsustainable Oil: Facts, Counterfacts and Fictions, Jon Gordon makes the case for re-evaluating the theoretical, political, and environmental issues around petroleum extraction. Doing so, he argues, will reinvigorate our understanding of the culture and the ethics of energy production in Canada. Rather than looking for better facts or better interpretations of the facts, Gordon challenges us to embrace the future after oil. Reading fiction can help us understand the cultural-ecological crisis that we inhabit. In Unsustainable Oil, using the lens of Alberta’s bituminous sands, he asks us to consider literature’s potential to open space for creative alternatives.
Your cells are talking about you. Right now, both your inner and outer worlds are abuzz with chatter among living cells of every possible kind—from those in your body and brain to those in the environment around you. From electrical alerts to chemical codes, the greatest secret of modern biology, hiding in plain sight, is that all of life's activity boils down to one thing: conversation. While cells are commonly considered the building block of living things, it is actually the communication between cells that brings us to life, controlling our bodies and brains, determining whether we are healthy or sick, and directly influencing how we think, feel, and behave. In The Secret Language of Cells, doctor and neuroscientist Jon Lieff lets us listen in on these conversations, and reveals their significance for everything from mental health to cancer. He explains the surprising science of how very different cells—bacteria and brain cells, blood cells and viruses—all speak the same language. This overarching principle has been long overlooked because scientific journals use impenetrable jargon that makes it hard to be understood across disciplines, much less by the general public. Lieff presents a fascinating and accessible look into cellular communication science—a groundbreaking and comprehensive exploration of this biological phenomenon. In these pages, discover the intriguing lives of cells as they ask questions, get answers, give feedback, gather information, call for each other, and make complex decisions. During infections, immune T-cells tell brain cells that we should "feel sick" and lie down. Cancer cells warn their community about immune and microbe attacks. Gut cells talk with microbes to determine which are friends and which are enemies, and microbes talk with each other and with much more complicated human cells in ways that determine which medicines work and which will fail. With applications for immunity, chronic pain, weight loss, depression, cancer treatment, and virtually every aspect of health and biology, cellular communication is revolutionizing our understanding not just of disease, but of life itself. The Secret Language of Cells is required reading for anyone interested in following the conversation.
**Selected for Doody's Core Titles® 2024 with "Essential Purchase" designation in Pediatric Surgery** Now in brilliant full color and reflecting recent significant changes in the field, Critical Heart Disease in Infants and Children, 3rd Edition, keeps you abreast of the skills and knowledge required to safely care for children with congenital and acquired heart disease in the ICU. Pediatric intensivists, cardiologists, cardiac surgeons, and anesthesiologists from leading centers around the world provide a well-rounded perspective on basic scientific principles, medical and pharmacologic treatments, surgical techniques, and equipment. - Features comprehensive updates throughout the text, including indications, techniques, potential complications in perioperative management of patients, and surgical techniques for congenital heart disease. - Covers recent advances in the treatment of pulmonary hypertension, developments in mechanical assist devices, heart and lung transplantation, and interventional cardiac catheterization. - Features an all-new, full-color format that speeds navigation and helps clarify complex concepts. - Contains 27 new chapters with an emphasis on the team approach to patient care in the ICU including creating multidisciplinary teams, quality and performance improvement, training , and challenges and solutions to developing a cohesive team environment. - Includes a detailed chapter on bedside ultrasound, walking you through the techniques you're most likely to encounter in the ICU. - Employs well-documented tables, text boxes, and algorithms to make clinical information easy to access, and more than two dozen video clips provide a more complete understanding of echocardiography, imaging modalities, pulmonary hypertension, and more. - Describes the basic pharmacology and clinical applications of new pharmacologic agents. - Examines issues affecting adults with congenital heart disease. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices. - Offers four completely new chapters: Cardiac Trauma, Congenital Heart Disease in the Adult, Congenitally Corrected Transposition of the Great Arteries, and Outcome Evaluation. - Describes the basic pharmacology and clinical applications of all of the new pharmacologic agents. - Details important refinements and developments in surgical techniques, including the Ross pulmonary autograft replacement of the aortic valve, video-assisted fluoroscopy, and the extracardiac Fontan connection, and discusses their indications and potential complications. - Explores the latest advances in the treatment of pulmonary hypertension, new developments in mechanical assist devices, heart and lung transplantation, and interventional cardiac catheterization. - Examines issues affecting adults with congenital heart disease.
Over a continent and three centuries, American livestock owners destroyed wolves to protect the beasts that supplied them with food, clothing, mobility, and wealth. The brutality of the campaign soon exceeded wolves’ misdeeds. Wolves menaced property, not people, but storytellers often depicted the animals as ravenous threats to human safety. Subjects of nightmares and legends, wolves fell prey not only to Americans’ thirst for land and resources but also to their deeper anxieties about the untamed frontier. Now Americans study and protect wolves and jail hunters who shoot them without authorization. Wolves have become the poster beasts of the great American wilderness, and the federal government has paid millions of dollars to reintroduce them to scenic habitats like Yellowstone National Park. Why did Americans hate wolves for centuries? And, given the ferocity of this loathing, why are Americans now so protective of the animals? In this ambitious history of wolves in America—and of the humans who have hated and then loved them—Jon Coleman investigates a fraught relationship between two species and uncovers striking similarities, deadly differences, and, all too frequently, tragic misunderstanding.
Since the inception and design of Canada's Employment Insurance (EI) program, the Canadian economy and labour market have undergone dramatic changes. It is clear that EI has not kept pace with those changes, and experts and advocates agree that the program is no longer effective or equitable. Making EI Work is the result of a panel of distinguished scholars gathered by the Mowat Centre Employment Insurance Task Force to analyze the strengths, weaknesses, and future directions of EI. The authors identify the strengths and weaknesses of the system, and consider how it could be improved to better and more fairly support those in need. They make suggestions for facilitating a more efficient Canadian labour market, and meeting the human capital requirements of a dynamic economy for the present and the foreseeable future. The chapters that comprise Making EI Work informed the task force's final recommendations, and form an engaging dialogue that makes the case for, and defines the parameters of, a reformed support system for Canada's unemployed. Contributors include Ken Battle (Caledon Institute of Social Policy), Robin Boadway (Queen's University), Allison Bramwell (University of Toronto), Sujit Choudhry (New York University School of Law), Kathleen M. Day (University of Ottawa), Ross Finnie (University of Ottawa), Jean-Denis Garon (Queen's University), David Gray (University of Ottawa), Morley Gunderson (University of Toronto), Ian Irvine (Concordia University), Stephen Jones (McMaster University), Thomas R. Klassen (York University), Michael Mendelson (Caledon Institute of Social Policy), Alain Noël (Université de Montréal), Michael Pal (University of Toronto Faculty of Law), W. Craig Riddell (University of British Columbia), William Scarth (McMaster University), Luc Turgeon (University of Ottawa), Leah F. Vosko (York University), Stanley L. Winer (Carleton University), Donna E. Wood (University of Victoria), and Yan Zhang (Statistics Canada).
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