The Entrepreneur's Intellectual Property & Business Handbook offers a comprehensive guide for using a customer-focused design approach and intellectual property tools to build long-lasting, successful business enterprises. It explains the key business and legal strategies essential for start-ups and small businesses. Through examples from successful companies, lessons from failed experiments, and sample documents, it provides a roadmap for any business towards success.The book is used by entrepreneurs, legal clinics, small business development centers, and business advisers to help entrepreneurs differentiate their products and services in a very competitive market. It emphasizes that not every business needs a patent portfolio, but every business needs to combine business strategy with intellectual property protections to build itself in a way that avoids being copied by the competition.The book is written by Jon M. Garon, a professor of law who has served as dean of both law schools and management schools. His work focuses extensively on legal and business disruption and how the best entrepreneurs manage change in tumultuous environments.The book offers a one-volume MBA curriculum, covering such topics as entrepreneurship, start-ups, exclusivity, relevance, distinctiveness, pricing, financing, franchising, leverage, IPOs, founders' agreements, user design, copyright, trademark, patent, publicity rights, trade secrets, partnerships, corporations. limited liability companies, private placement memoranda, business plans, securities sales, crowdsourcing, crowd financing, accredited investors, marketing, branding, consumer demand.
Preparing independent or guerrilla filmmakers for the legal, financial, and organizational questions that can doom a project if unanswered, this guide demystifies issues such as developing a concept, founding a film company, obtaining financing, securing locations, casting, shooting, granting screen credits, and distributing, exhibiting, and marketing a film. Updated to include digital marketing and distribution strategies through YouTube or webisodes, online streaming, crowdfunding, and the importance of diversity, inclusion, and compensation equity"--
Parenting for the Digital Generation provides a practical handbook for parents, grandparents, teachers, and counselors who want to understand both the opportunities and the threats that exist for the generation of digital natives who are more familiar with a smartphone than they are with a paper book. This book provides straightforward, jargon-free information regarding the online environment and the experience in which children and young adults engage both inside and outside the classroom. The digital environment creates many challenges, some of which are largely the same as parents faced before the Internet, but others which are entirely new. Many children struggle to connect, and they underperform in the absence of the social and emotional support of a healthy learning environment. Parents must also help their children navigate a complex and occasionally dangerous online world. This book provides a step-by-step guide for parents seeking to raise happy, mature, creative, and well-adjusted children. The guide provides clear explanations of the keys to navigating as a parent in the online environment while providing practical strategies that do not look for dangers where there are only remote threats.
This book explores the metamorphosis of fundamental social interactions and communal experiences, fuelled by technologies such as artificial intelligence, immersive online environments, augmented reality, blockchain, crypto and FinTech. It examines the competitors, regulators and governments who are locked in a struggle to control the economic and social future shaped by these technologies.
Today's independent and digital filmmaking demands a clear guide to the business and legal aspects of the art. What fundraising options are available to a filmmaker? When should a filmmaker establish a corporation or limited liability company? How do screenwriters protect their work? What are a director's legal obligations to the producer, cast, and crew--and what are their obligations in return? This indispensable resource addresses the legal, financial, and organizational questions that an independent or guerrilla filmmaker must face, and the problems that will doom a project if left unanswered. It demystifies issues such as founding a film company, obtaining financing, preparing a budget, securing locations, shooting, granting screen credits, and distributing, exhibiting, and marketing a film. Newly updated and expanded, this third edition explores concepts such as integrating social media; crowd funding and nonprofit status funding; diversity, inclusion, and compensation equity; and distribution via streaming services. Appendixes provide sample contracts and riders, copyright circulars, Documentary Filmmakers' Statement of Best Practices in Fair Use, and more.
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