Johny Johansson's Books

Contemporary Brand Management

By: Johny K. Johansson,Kurt A. Carlson

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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

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Page Count

273

Publisher

SAGE Publications

Published Date

ISBN 10

1483322947

ISBN 13

9781483322940

Afropean

Notes from Black Europe

By: Johny Pitts

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Afropean

Notes from Black Europe

By: Johny Pitts

Winner of the Jhalak Prize 'A revelation' Owen Jones 'Afropean seizes the blur of contradictions that have obscured Europe's relationship with blackness and paints it into something new, confident and lyrical' Afua Hirsch A Guardian, New Statesman and BBC History Magazine Best Book of 2019 'Afropean. Here was a space where blackness was taking part in shaping European identity ... A continent of Algerian flea markets, Surinamese shamanism, German Reggae and Moorish castles. Yes, all this was part of Europe too ... With my brown skin and my British passport - still a ticket into mainland Europe at the time of writing - I set out in search of the Afropeans, on a cold October morning.' Afropean is an on-the-ground documentary of areas where Europeans of African descent are juggling their multiple allegiances and forging new identities. Here is an alternative map of the continent, taking the reader to places like Cova Da Moura, the Cape Verdean shantytown on the outskirts of Lisbon with its own underground economy, and Rinkeby, the area of Stockholm that is eighty per cent Muslim. Johny Pitts visits the former Patrice Lumumba University in Moscow, where West African students are still making the most of Cold War ties with the USSR, and Clichy Sous Bois in Paris, which gave birth to the 2005 riots, all the while presenting Afropeans as lead actors in their own story.

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Page Count

390

Publisher

Penguin UK

Published Date

ISBN 10

0141984732

ISBN 13

9780141984735

Contemporary Brand Management

By: Johny K. Johansson,Kurt A. Carlson

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Contemporary Brand Management

By: Johny K. Johansson,Kurt A. Carlson

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

273

Publisher

SAGE Publications

Published Date

ISBN 10

1483322947

ISBN 13

9781483322940

Book's by Johny Johansson

Contemporary Brand Management

Contemporary Brand Management

Afropean

Afropean

Contemporary Brand Management

Contemporary Brand Management

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