Written for composition, business and technical writing, and other courses across the disciplines in which students write for the World Wide Web and create web projects, this text teaches the ... crucial principles of web design. -Back cover.
This unique Web text offers an innovative approach to the theory and practice of writing for the workplace and allows students to work with the medium that is becoming increasingly dominant in the real world. PWO makes full use of the flexibility of online delivery and the dynamic capabilities and resources of the World Wide Web.
Writing can change the world—by inspiring action, adding to readers’ knowledge, or altering their attitudes. Changing Writing by Johndan Johnson-Eilola is a brief guide with online scenarios that gives students the rhetorical tools they need in order to respond to and create change with their own writing. Informed by Johnson-Eilola’s research, the book’s ten focused chapters illustrate straightforward strategies for problem solving and digital composing through lively real-world examples. Central to the author’s approach is a simple PACT framework that presents purpose, audience, context, and text as powerful, necessary, interconnected elements that both change writing and create change.
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