This volume provides practical advice to non-specialist attorneys on successfully managing and enforcing trademarks and copyrights internationally. Import-and export-related enforcement issues are addressed.
What is distinctive about art and design as a subject in secondary schools? What contribution does it make to the wider curriculum? How can art and design develop the agency of young people? Understanding Art Education examines the theory and practice of helping young people learn in and beyond the secondary classroom. It provides guidance and stimulation for ways of thinking about art and design when preparing to teach and provides a framework within which teachers can locate their own experiences and beliefs. Designed to complement the core textbook Learning to Teach Art and Design in the Secondary School, which offers pragmatic approaches for trainee and newly-qualified teachers, this book suggests ways in which art and design teachers can engage reflexively with their continuing practice. Experts in the field explore: The histories of art and design education and their relationship to wider social and cultural developments Creativity as a foundation for learning Engaging with contemporary practice in partnership with external agencies The role of assessment in evaluating creative and collaborative practices Interdisciplinary approaches to art and design Developing dialogue as a means to address citizenship and global issues in art and design education. Understanding Art Education will be of interest to all students and practising teachers, particularly those studying at M Level, as well as teacher educators, and researchers who wish to reflect on their identity as an artist and teacher, and the ways in which the subject can inform and contribute to education and society more widely.
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
The book leads the reader through the past to the present and here leaves him amid active and progressive men who are advancing, along with him, toward the future. Including, as it does, lives of men now living, it constitutes a connecting link between what has gone before and what is to come after. It is therefore fitting that it should be dedicated to a prominent man of our day in preference to one of former times. The matter presented, in the nature of things, is largely biographical. There can be no foundation for history without biography. History is a generalization of particulars. It presents wide extended views. To use a paradox, history gives us but a part of history. That other part which it does not give us, the part which introduces us to the thoughts, aspirations and daily life of a people, is supplied by biography. The men whose deeds are recorded in this book were or are deeply identified with Texas, and the preservation in this volume in enduring form of some remembrance of them—their names, who and what they were—has been a pleasant task to one who feels a deep interest and pride in Texas—its past history, its heroes and future destiny.
How to Work for an Idiot" is the confession of a recovering "I-Boss" (Idiot Boss). [In this book, the author has] realized that the vast majority of people he kept trying to energize, motivate, and enlighten were, well - idiots. He also realized that he was an idiot for trying to change them. Instead, he has decided to enlighten you, the poor schlubs who actually must continue working for these Idiot Bosses. You cannot change them. You cannot challenge them. And no, you cannot practice anything on them that you saw on CSI or even CSI: Miami. But you can survive them, even thrive under them, if you know how to deal with them. So, despair no longer - this book offers hope for the spirit, strategy for the mind, and the essential ins and outs of dealing with an Idiot Boss.-Back cover
One Man, One Canoe, Nineteen Friends, One Majestic River! Pass the Paddle: Mississippi Dreamin’ Come Hell or High Water is Jerry Schumm’s (aka the Paddlin’ Pastor) memoir of his journey down the Mississippi River. It was an excursion like no other. Jerry never paddled alone. Friends and family members signed up for “legs” of the river. A ceremonial paddle was passed from one canoeist to the next—a giant relay. For fellow adventurers, the book provides a day-by-day documentation of the Mississippi River voyage from the headwaters at Lake Itasca to New Orleans. It also is the story of family, friendship, spirituality, and the goodness of folks met along the way. More importantly, it is the tale of a man who has the qualities needed to actualize a life-long dream: positive attitude, persistence, and patience.
John Hoover, an organizational leadership consultant, discusses how to deal with an "Idiot Boss" - or I-Boss - who does stupid things. Hoover distinguishes idiots from other tricky bosses, including those who think they are God, or who are paranoid, sadistic or Machiavellian. He leaves the reader with a couple of issues. First, you'll think no good, caring bosses still exist. Second, he doesn't tell you clearly where to set boundaries or when enough is finally enough. He often advocates appeasing bad bosses, although his other counsel on how to deal with them has some effective pointers. To his credit, Hoover is very candid about how he has learned from experience, including his mistakes. He offers personal examples from his experiences at Disney and elsewhere, and tries to write in a light-hearted or whimsical vein. getAbstract.com finds the book strongest when it is strategic and weakest when it tries to be funny, given that with bad bosses you only laugh to keep from crying.
For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style. Part I of the extensively updated twelfth edition sets the stage for how to think about and study communication. The first chapter establishes the foundations of communication theory. The next chapter reviews four frameworks for organizing the theories and their contributions to the nature of inquiry. Part II covers theories centered around the communicator, message, medium, and communication with the nonhuman. Part III addresses theories related to communication contexts—relationship, group, organization, health, culture, and society. “From the Source” contributions from theorists provide insight into the inspirations, motivations, and goals behind the theories. Online instructor’s resource materials include sample syllabi, key terms, exam questions, and text graphics. The theories include those important for their continuing influence in the field as well as emerging theories that encourage thinking about issues in new ways. For a reasonable price, readers are able to explore the patterns, trends, trajectories, and intricacies of the landscape of communication theory and will have an invaluable resource for future reference.
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