John Swarbrooke's Books

Leisure Marketing

By: Susan Horner,John Swarbrooke

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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

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Page Count

426

Publisher

Routledge

Published Date

ISBN 10

1136387854

ISBN 13

9781136387852

The Impact of Tourism on the Marine Environment

By: John Swarbrooke

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The Impact of Tourism on the Marine Environment

By: John Swarbrooke

The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic impacts.

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332

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Goodfellow Publishers Ltd

Published Date

ISBN 10

191163559X

ISBN 13

9781911635598

Consumer Behaviour in Tourism

By: Susan Horner,John Swarbrooke

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Consumer Behaviour in Tourism

By: Susan Horner,John Swarbrooke

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.

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667

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Routledge

Published Date

ISBN 10

1317746899

ISBN 13

9781317746898

Business Travel and Tourism

By: John Swarbrooke,Susan Horner

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Business Travel and Tourism

By: John Swarbrooke,Susan Horner

-- The first text to offer a comprehensive overview of the growing but neglected area of business tourism-- An international perspective of business tourism from both a theoretical and practical perspective-- A wide range of up-to-date case studies and exercises - helping students to broaden and deepen their understanding of business tourismWith the use of case studies from around the world, this text explores a broad range of issues, including: -- The impact of Virtual Reality and video-conferencing on business tourism-- The ethical dimension of business tourism-- The environmental impact of business tourism-- Frequent flyer programs and other brand loyalty schemes-- Welcoming business tourists with special needs-- Business tourism and sex tourism-- The rise of budget hotels and airlines-- The growth of business tourism in Eastern Europe and Asia. Copyright © Libri GmbH. All rights reserved.

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362

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Routledge

Published Date

ISBN 10

0750643927

ISBN 13

9780750643924

Adventure Tourism

By: Colin Beard,John Swarbrooke,Suzanne Leckie,Gill Pomfret

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Adventure Tourism

By: Colin Beard,John Swarbrooke,Suzanne Leckie,Gill Pomfret

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages. Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises. There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865.

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Page Count

370

Publisher

Routledge

Published Date

ISBN 10

1136430628

ISBN 13

9781136430626

Sustainable Tourism Management

By: John Swarbrooke

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Sustainable Tourism Management

By: John Swarbrooke

Sustainable tourism is attracting enormous attention today throughout the world. This book provides an up-to-date, comprehensive coverage of the practice and management of the subject. It offers a range of definitions of sustainable tourism from different sectors of tourism and different parts of the world. Key issues and current debates are also discussed and a range of examples of sustainable tourism management practice are given. The book is designed to be interactive, with group and individual exercises and discussion points to further understanding of the subject

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381

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CABI

Published Date

ISBN 10

0851993141

ISBN 13

9780851993140

Service Quality in Leisure, Events, Tourism and Sport, 2nd Edition

By: John Buswell,Christine Williams,Keith Donne,Carley Sutton

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Service Quality in Leisure, Events, Tourism and Sport, 2nd Edition

By: John Buswell,Christine Williams,Keith Donne,Carley Sutton

Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Considering the underpinning theory of service quality, this book informs the reader of the practical application of service quality management tools and techniques in an industry with distinctive features and challenges. An invaluable read for students within the LETS sectors, it also provides a useful refresher for practitioners working in the industry.

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324

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CABI

Published Date

ISBN 10

1780645449

ISBN 13

9781780645445

Urban Destination Marketing in Contemporary Europe

Uniting Theory and Practice

By: John Heeley

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Urban Destination Marketing in Contemporary Europe

Uniting Theory and Practice

By: John Heeley

Aiming to unite theory and practice, this volume addresses the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). It includes 21 in-depth interviews with senior DMO executives, to allow practitioners to describe in their own words how they conduct their marketing activities.

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Page Count

189

Publisher

Channel View Publications

Published Date

ISBN 10

1845414934

ISBN 13

9781845414931

Tourism Economics in Tourism Management Diploma Level

By: CPA John Kimani ,Dr. James Scott

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Tourism Economics in Tourism Management Diploma Level

By: CPA John Kimani ,Dr. James Scott

• Introduction to Tourism Economics • Demand for Tourism • Supply of Tourism • Market Structures in Tourism • Tourism and the Macro economy • The Tourism Industry and Economic Development • Tourism and International Trade • Tourism and the Environment

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112

Publisher

Finstock Evarsity Publishers

Published Date

ISBN 10

9914753698

ISBN 13

9789914753691

Cities of Culture

Staging International Festivals and the Urban Agenda, 1851–2000

By: John R. Gold

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Cities of Culture

Staging International Festivals and the Urban Agenda, 1851–2000

By: John R. Gold

City authorities in recent years have competed vigorously to gain the right to host international festivals. In doing so they are heirs to a long tradition, since cities have always served as a natural location for festivals and fairs, providing settings on a scale impossible elsewhere. Cities of Culture examines the role of the Western city as the scene of staged cultural events over the last 150 years. Adopting a lively comparative perspective, it highlights the development of international festivals since London's Great Exhibition of 1851. Making extensive use of case studies and illuminating examples, it offers thought-provoking insight into the material and symbolic significance of international festivals in urban affairs. The book opens with an historical analysis of the role of the city as centre for celebrations, rites and festivities from Antiquity to the French Revolution. The next three sections of the book each focus on a different form of international festival. The first deals with the history of staging the International Expositions, with case studies of the Great Exhibition (1851), New York's World's Fair (1939-40) and Montreal's Expo 67 (1967). The next part covers the Summer Olympic Games from their revival at Athens in 1896 to the Atlanta Games (1996), discussing the implications of their fluctuating fortunes for their host cities. The third section discusses the history of a recently-founded event that is assuming ever-greater importance - the European Cities of Culture programme. The conclusion provides an overview of the events that celebrated the Millennium and examines the prospects for international festivals as part of the urban agenda of the twenty-first century. Cities of Culture will appeal to students of cultural history, urban and cultural geography, specialists in arts and heritage events management, and anyone with an interest in the development of the contemporary Western city.

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269

Publisher

Routledge

Published Date

ISBN 10

1351951467

ISBN 13

9781351951463

Experiential Learning

A Handbook for Education, Training and Coaching

By: John P. Wilson,Colin Beard

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Experiential Learning

A Handbook for Education, Training and Coaching

By: John P. Wilson,Colin Beard

Experiential Learning enables educators, trainers, coaches and facilitators to unleash some of the more potent ingredients of learning through experience. It presents a simple model: the Learning Combination Lock, which illustrates the wide range of factors that can be altered to enhance the learning experience. The theory is brought to life with hundreds of examples from around the world and covers issues such as: experience and intelligence; facilitation, good practice and ethics; learning environments; experiential learning activities; and working with the senses and emotions. Experiential Learning offers the skills that can be successfully applied to a variety of settings including management education, corporate training, team-building, youth-development work, counselling and therapy, schools and higher education and special needs training. This fully updated third edition includes guidance for coaches, cutting edge new material on sensory intelligence and updated models, tools and case studies throughout. Online supporting resources include 'Introduction to Sensory Intelligence' audio files.

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343

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749467665

ISBN 13

9780749467661

The Economics of Recreation, Leisure and Tourism

By: John Tribe

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The Economics of Recreation, Leisure and Tourism

By: John Tribe

This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree.It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. The author explains the impact of the global economic crisis and the importance of understanding what has happened over the course of previous economic business cycles to prepare for what may happen in the futu.

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Page Count

509

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Routledge

Published Date

ISBN 10

1136434550

ISBN 13

9781136434556

Tourism: Principles and Practice

By: John Fletcher,Alan Fyall,David Gilbert,Stephen Wanhill

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Tourism: Principles and Practice

By: John Fletcher,Alan Fyall,David Gilbert,Stephen Wanhill

Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

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719

Publisher

Pearson UK

Published Date

ISBN 10

1292172363

ISBN 13

9781292172361

Experiential Learning

A Best Practice Handbook for Educators and Trainers

By: Colin Beard,John P. Wilson

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Experiential Learning

A Best Practice Handbook for Educators and Trainers

By: Colin Beard,John P. Wilson

This handbook pulls together for the first time both the theory and the practice of experiential learning and all types of learning that employ activity-based experience. Based on sound theoretical underpinning, and making full use of examples and guidance for successful implementation, Experiential Learning enables readers to unlease some of the more potent indgredients of learning through experience. 'Everything that can possibly provide, or affect, a learning experience, is discussed: most theories of learning, and every conceivable way to interest learners in an activity...Even very accomplished developers who prepare learning experiences for all types of learners, from grade level classes through executive seminars can undoubtedly find many ideas to expand the design options upon which they can draw.' Leadership and Organisational Development Journal. Previously known as The Power of Experiential Learning.

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321

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749448768

ISBN 13

9780749448769

Fauna, Flora, and Touristic Geography in Tourism Management Diploma Level

By: CPA John Kimani ,Dr. James Scott

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Fauna, Flora, and Touristic Geography in Tourism Management Diploma Level

By: CPA John Kimani ,Dr. James Scott

• Introduction to Fauna, Flora, and Touristic Geography • Biodiversity and Conservation • Wildlife Tourism • Botanical Tourism • Marine Tourism • Touristic Geography • Sustainable Tourism Development • Case Studies in Fauna, Flora, and Touristic Geography in Tourism Management

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117

Publisher

Finstock Evarsity Publishers

Published Date

ISBN 10

9914753647

ISBN 13

9789914753646

Ecotourism

By: Stephen Wearing,John Neil

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Ecotourism

By: Stephen Wearing,John Neil

Ecotourism: Impacts, Potentials and Possibilities analyzes the impacts of mainstream tourism in first, second and third world countries, and argues the benefits of adopting the philosophical approaches of ecotourism to create a more sustainable tourism industry in every country around the world. Conservation and ecotourism issues are now at the forefront of public opinion. The decline of natural rainforests, loss of endangered species, global warming and land degradation have galvanized public support for conservation. Building on the success of the first edition, this text has been fully revised and updated to include: updated and new international case studies a new chapter devoted to the theory and technique of Rapid Rural Appraisal (the practice whereby communities are empowered to improve their own environment) questions and further readings at the end of each chapter to facilitate student's learning critical analysis of ecotourism explores the movement of ideas around post-modern approaches to the field. Using relevant case studies, Ecotourism examines the potential positive social and environmental benefits of ecotourism and is ideal for both students of tourism and practitioners within the tourism industry. Ecotourism will also be of interest to environmental groups, land managers, academics and planners.

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Page Count

301

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Routledge

Published Date

ISBN 10

1136440852

ISBN 13

9781136440854

Zoo Conservation Biology

By: John E. Fa,Stephan M. Funk,Donnamarie O'Connell

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Zoo Conservation Biology

By: John E. Fa,Stephan M. Funk,Donnamarie O'Connell

In the face of ever-declining biodiversity, zoos have a major role to play in species conservation. Written by professionals involved in in situ conservation and restoration projects internationally, this is a critical assessment of the contribution of zoos to species conservation through evidence amassed from a wide range of sources. The first part outlines the biodiversity context within which zoos should operate, introducing the origins and global spread of zoos and exploring animal collection composition. The second part focuses on the basic elements of keeping viable captive animal populations. It considers the consequences of captivity on animals, the genetics of captive populations and the performance of zoos in captive breeding. The final part examines ways in which zoos can make a significant difference to conservation now and in the future. Bridging the gap between pure science and applied conservation, this is an ideal resource for both conservation biologists and zoo professionals.

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358

Publisher

Cambridge University Press

Published Date

ISBN 10

1139498622

ISBN 13

9781139498623

Constructing Cultural Tourism

John Ruskin and the Tourist Gaze

By: Keith Hanley,John K. Walton

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Constructing Cultural Tourism

John Ruskin and the Tourist Gaze

By: Keith Hanley,John K. Walton

This book is an interdisciplinary collaboration between a literary critic and cultural historian, which examines and recovers a radical and still urgent challenge to the industrialisation of cultural tourism from the work of John Ruskin. Ruskin exerted a formative influence on the definition and development of cultural tourism which was probably as significant as that, for example, of his contemporary Thomas Cook. The book assesses Ruskin’s overall influence on the development of national and international tourism in the context of pre-existing expectations about tourism flows and cultural capital and alongside parallel and intersecting trends of the time; examines Ruskin’s contribution to the tourist agenda at all social levels; and discusses Ruskin’s significance for current debates in tourism studies, especially questions of the place of the ‘canon’ of traditional European cultural tourism in a post-modern tourist setting, and the various incarnations of ‘heritage tourism’.

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254

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Channel View Publications

Published Date

ISBN 10

1845412060

ISBN 13

9781845412067

The Economics of Recreation, Leisure and Tourism

By: Both Faculty of Leisure and Tourism John Tribe,John Tribe

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The Economics of Recreation, Leisure and Tourism

By: Both Faculty of Leisure and Tourism John Tribe,John Tribe

Now in its third successful edition, The Economics of Leisure and Tourism has been fully revised and updated to cover all the latest issues and changes, and more. Essentially a real world text in applied economics, it explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues at the consumer, business, national and international level. Key themes discussed are: * How is the provision of leisure and tourism determined and could it be provided in a different way? * What are the key opportunities and threats facing leisure and tourism & environmental impacts? * How can economics be used to manage leisure and tourism? International in its outlook, this text uses examples from Brazil, China, India and Japan, as well as Europe, North America and Australia. With an accompanying website with links and Powerpoint resources for lecturers, this new edition provides: * New chapters on regeneration, tourism as an economic development strategy, globalisation and ppolitical economy of tourism. * Introduction of dependency theory and development economics theories * Liberal use of press cuttings, journal articles and international case studies * User friendly learning features such as: visual mapping of chapter contents, chapter objectives, summaries of key points’ short answer questions.

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Page Count

456

Publisher

Routledge

Published Date

ISBN 10

1136358110

ISBN 13

9781136358111

Sustainable Tourism Management

By: John Swarbrooke

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Sustainable Tourism Management

By: John Swarbrooke

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381

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CABI

Published Date

ISBN 10

0851993141

ISBN 13

9780851993140

The Impact of Tourism on the Marine Environment

By: John Swarbrooke

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The Impact of Tourism on the Marine Environment

By: John Swarbrooke

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332

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Goodfellow Publishers Ltd

Published Date

ISBN 10

191163559X

ISBN 13

9781911635598

Consumer Behaviour in Tourism

By: John Swarbrooke,Susan Horner

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Consumer Behaviour in Tourism

By: John Swarbrooke,Susan Horner

Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.

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Page Count

429

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Routledge

Published Date

ISBN 10

0750667354

ISBN 13

9780750667357

The Impacts of Tourism on Marine Environments

By: John Swarbrooke

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The Impacts of Tourism on Marine Environments

By: John Swarbrooke

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256

Published Date

ISBN 10

1911635573

ISBN 13

9781911635574

International Cases in Tourism Management

By: Susan Horner,John Swarbrooke

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International Cases in Tourism Management

By: Susan Horner,John Swarbrooke

Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.

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Page Count

410

Publisher

Routledge

Published Date

ISBN 10

0750655143

ISBN 13

9780750655149

Development and Management of Visitor Attractions

By: John Swarbrooke,Stephen J. Page

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Development and Management of Visitor Attractions

By: John Swarbrooke,Stephen J. Page

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

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Page Count

432

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Routledge

Published Date

ISBN 10

1136410619

ISBN 13

9781136410611

The Meaning of Luxury in Tourism, Hospitality and Events

By: John Swarbrooke

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The Meaning of Luxury in Tourism, Hospitality and Events

By: John Swarbrooke

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it’s a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability.

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281

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Goodfellow Publishers Ltd

Published Date

ISBN 10

1911396080

ISBN 13

9781911396086

Business Travel and Tourism

By: John Swarbrooke,Susan Horner

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Business Travel and Tourism

By: John Swarbrooke,Susan Horner

Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

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Page Count

361

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Routledge

Published Date

ISBN 10

1136423079

ISBN 13

9781136423079

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