John Sviokla's Books

The Self-made Billionaire Effect

How Extreme Producers Create Massive Value

By: John Sviokla,Mitch Cohen

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The Self-made Billionaire Effect

How Extreme Producers Create Massive Value

By: John Sviokla,Mitch Cohen

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn’t left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires. People like Mark Cuban, John Paul DeJoria, Sara Blakely, and T. Boone Pickens all built businesses—in some cases, multiple businesses—that are among today’s most iconic brands. This fact raises two profound questions: Why couldn’t their former employers hang on to to these extraordinarily talented people? And why are most big companies unable to create as much new value as the world’s roughly 800 self-made billionaires? John Sviokla and Mitch Cohen decided to look more closely at self-made billionaires because creating $1 billion or more in value is an incredible feat. Drawing on extensive research and interviews, the authors concluded that many of the myths perpetuated about billionaires are simply not true. These billionaires aren’t necessarily smarter, harder working, or luckier than their peers. They aren’t all prodigies, crossing the billionaire finish line in their twenties. Nor, most of the time, do they create something brand-new: More than 80 percent of the billionaires in the research sample earned their billions in highly competitive industries. The key difference is what the authors call the “Producer” mind-set, in contrast with the far more pervasive “Performer” mind-set. Performers strive to excel in well-defined areas, and are important. But Producers are critical to any company looking to create massive value because they redefine what’s possible, rather than simply meeting preexisting goals and standards. Combining sound judgment with imaginative vision, Producers think up entirely new products, services, strategies, and business models. Big companies tend to reward Performers and discourage the unconventional ways of Producers. But it’s the latter who integrate multiple ideas, perspectives, and actions, and who trust their insights enough to make game-changing bets. This book breaks down the five critical habits of mind of massive value-creators, so you can learn how to identify, encourage, and retain such individuals—and maybe even become one yourself. The Self-made Billionaire Effect will forever change the way you think about talent and business value. In honor of The Self-Made Billionaire Effect purchases, PricewaterhouseCoopers LLP is making a significant contribution to DonorsChoose.org, an online charity that connects public school teachers in need of classroom materials and experiences with individual donors who want to help. PwC's gift will support financial literacy projects around the country.

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258

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Penguin

Published Date

ISBN 10

0698185021

ISBN 13

9780698185029

The Self-made Billionaire Effect

How Extreme Producers Create Massive Value

By: John Sviokla,Mitch Cohen

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The Self-made Billionaire Effect

How Extreme Producers Create Massive Value

By: John Sviokla,Mitch Cohen

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258

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Penguin

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ISBN 10

0698185021

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9780698185029

The Self-made Billionaire Effect Deluxe

How Extreme Producers Create Massive Value

By: John Sviokla,Mitch Cohen

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The Self-made Billionaire Effect Deluxe

How Extreme Producers Create Massive Value

By: John Sviokla,Mitch Cohen

The Deluxe Edition of The Self-made Billionaire Effect includes seven videos of authors John Sviokla and Mitch Cohen expanding on the book’s themes and their findings, along with behind-the-scenes insights into what makes self-made billionaires unique.A study of self-made billionaires reveals the key distinction between “producers” and “performers” There are about 800 self-made billionaires in the world today. What enables this elite group to create truly massive value, and what can the rest of us learn from them? John Sviokla and Mitch Cohen set out to answer this question with the first systematic study of 120 self-made billionaires, including extensive interviews with icons like Steve Case, Mark Cuban, and T. Boone Pickens, Jr. The authors conclude that self-made billionaires aren't necessarily smarter, harder working, or luckier than their peers. The key difference is what they call the “producer” mindset, in contrast to the far more common “performer” mindset. Performers strive to excel in well-defined areas, and they are essential to any company. But producers are even more valuable because they redefine what's possible, rather than simply meeting pre-existing goals and standards. Producers think up entirely new products, services, strategies, and business models, with dramatic results. This book offers fresh stories and insights into producers' habits of mind. It also provides corporate leaders with a new approach to selecting and managing breakthrough talent, and advice about innovation and value creation for aspiring leaders or entrepreneurs.

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258

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Penguin

Published Date

ISBN 10

0698198263

ISBN 13

9780698198265

Cooperative Strategy

By: John Child,David Faulkner,Stephen B. Tallman

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Cooperative Strategy

By: John Child,David Faulkner,Stephen B. Tallman

Providing a comprehensive survey of strategic alliances, this book presents different disciplinary perspectives (economics, strategy, organization theory), and many examples from the corporate world. It is useful for business students and managers wishing to understand the challenges of managing alliances.

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471

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Oxford University Press, USA

Published Date

ISBN 10

0199266255

ISBN 13

9780199266258

Fundamentals of Supply Chain Management

Twelve Drivers of Competitive Advantage

By: John T. Mentzer

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Fundamentals of Supply Chain Management

Twelve Drivers of Competitive Advantage

By: John T. Mentzer

Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions—marketing, sales, logistics, information systems, finance, customer services, and management—in supply chain management are also addressed.

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305

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SAGE Publications

Published Date

ISBN 10

1452222142

ISBN 13

9781452222141

Chaotics

The Business of Managing and Marketing in the Age of Turbulence

By: Philip Kotler,John A. Caslione

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Chaotics

The Business of Managing and Marketing in the Age of Turbulence

By: Philip Kotler,John A. Caslione

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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224

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AMACOM

Published Date

ISBN 10

0814415245

ISBN 13

9780814415245

Handbook of Global Supply Chain Management

By: John T. Mentzer,Matthew B. Myers,Theodore P. Stank

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Handbook of Global Supply Chain Management

By: John T. Mentzer,Matthew B. Myers,Theodore P. Stank

Today all companies either source globally, sell globally, or compete with some company that does. This handbook provides a comprehensive understanding and assessment of the field of global logistics and supply chain management.

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601

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SAGE

Published Date

ISBN 10

1412918057

ISBN 13

9781412918053

Decision Behaviour, Analysis and Support

By: Simon French,John Maule,Nadia Papamichail

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Decision Behaviour, Analysis and Support

By: Simon French,John Maule,Nadia Papamichail

A multi-disciplinary exploration of how we can help decision makers to deliberate and make better decisions.

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503

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Cambridge University Press

Published Date

ISBN 10

0521883342

ISBN 13

9780521883344

Supply Chain Management

By: John T. Mentzer

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Supply Chain Management

By: John T. Mentzer

This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.

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530

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SAGE

Published Date

ISBN 10

0761921117

ISBN 13

9780761921110

Readings in Modern Marketing

By: John A. Quelch

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Readings in Modern Marketing

By: John A. Quelch

Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

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772

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Chinese University Press

Published Date

ISBN 10

9629962799

ISBN 13

9789629962791

Kidney to Share

By: Martha Gershun,John D. Lantos

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Kidney to Share

By: Martha Gershun,John D. Lantos

In Kidney to Share, Martha Gershun tells the story of her decision to donate a kidney to a stranger. She takes readers through the complex process by which such donors are vetted to ensure that they are physically and psychologically fit to take the risk of a major operation. John D. Lantos, a physician and bioethicist, places Gershun's story in the larger context of the history of kidney transplantation and the ethical controversies that surround living donors. Together, they help readers understand the discoveries that made transplantation relatively safe and effective as well as the legal, ethical, and economic policies that make it feasible. Gershun and Lantos explore the steps involved in recovering and allocating organs. They analyze the differences that arise depending on whether the organ comes from a living donor or one who has died. They observe the expertise—and the shortcomings—of doctors, nurses, and other professionals and describe the burdens that we place on people who are willing to donate. In this raw and vivid book, Gershun and Lantos ask us to consider just how far society should go in using one person's healthy body parts in order to save another person. Kidney to Share provides an account of organ donation that is both personal and analytical. The combination of perspectives leads to a profound and compelling exploration of a largely opaque practice. Gershun and Lantos pull back the curtain to offer readers a more transparent view of the fascinating world of organ donation.

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223

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Cornell University Press

Published Date

ISBN 10

1501755455

ISBN 13

9781501755453

The Selected Essays of John H. Dunning

By: John H. Dunning

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The Selected Essays of John H. Dunning

By: John H. Dunning

These volumes should be required reading for anyone with an interest in international business and globalisation. They add immeasurably to our understanding. Mira Wilkins, Business History Dunning is one of the most prominent researchers and thinkers in the IB field. In these books, he has set out his most celebrated writings and has provided us relatively easy access to widely scattered references in the literature. Rajat Kathuria, Global Business Review The modern academic study of the multinational enterprise started with John Dunning s pioneering study of American Investment in British Manufacturing Industry in 1958. In the early 1970s he began to publish an influential and authoritative stream of papers integrating theoretical and empirical analysis of the multinational enterprise. This fascinating volume charts the evolution of John Dunning s thinking, highlighting his attempts to develop a richer, more dynamic and historical framework for the analysis of the multinational enterprise. It makes compelling reading, and offers unique insights into the intellectual development of his well-known eclectic paradigm of international production. Mark Casson, University of Reading, UK This volume contains a selection of John Dunning s best known and highly acclaimed writings on the theory of international business activity. Spanning more than three decades, the 16 contributions trace the evolution of his thoughts and ideas as an economist, from his first article on the determinants of international production, published in 1973, to his most recent essay on relational assets, networks and global business activity, completed in 2002. Theories and Paradigms of International Business Activity gives particular prominence to the author s much renowned eclectic paradigm, which he first promulgated at a Nobel Symposium on the international allocation of economic activity in 1976. Since then, the author has written over 60 articles, pamphlets and chapters in books which have extended, refined and updated his theorizing on the interface between trade, FDI and MNE activity, in the light of the changing characteristics of the world economy and advances in international business scholarship. This, the first of two volumes of John Dunning s work, is essential reading for all students, scholars and researchers with a special interest in the reasons behind the explosive growth in post-war FDI and the globalization of business activity.

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546

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1843767058

ISBN 13

9781843767053

Information Orientation

The Link to Business Performance

By: Donald A. Marchand,William J. Kettinger,John D. Rollins

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Information Orientation

The Link to Business Performance

By: Donald A. Marchand,William J. Kettinger,John D. Rollins

This book presents the results of an international research project designed to evaluate how effectively people use information and IT to improve business performance. In particular it looks at three dimensions - information behavior and values; information management practices; and IT practices - and their relationship to business performance. The book combines a focus on business relevance with strong empirical research.

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332

Publisher

Oxford University Press

Published Date

ISBN 10

0199252211

ISBN 13

9780199252213

The Human Firm

A Socio-Economic Analysis of Its Behaviour and Potential in a New Economic Age

By: John Tomer

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The Human Firm

A Socio-Economic Analysis of Its Behaviour and Potential in a New Economic Age

By: John Tomer

This book argues that in the age of globalisation and rapid technological change, an understanding of business behaviour and government policy towards business requires an appreciation of the firm's human dimension.

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247

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Routledge

Published Date

ISBN 10

1134638027

ISBN 13

9781134638024

The Business of Personal Finance

How to Improve Financial Wellness

By: Joseph Calandro Jr,John Hoffmire

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The Business of Personal Finance

How to Improve Financial Wellness

By: Joseph Calandro Jr,John Hoffmire

This book is no ordinary personal finance book. It presents, in a highly accessible way, how to effectively understand and manage personal finances, avoiding debt and building for the future, and using straightforward tools and techniques developed in conjunction with business economics. Fun to read, the book leverages core corporate finance principles in a way that helps people become more financially literate in their personal lives. The premise of this book–that personal and corporate finance can and should be learned together to improve financial wellness and know-how–is considered a breakthrough. Using approaches that have been tried, tested, and proven to work with individuals and employees, the authors apply common business activities like "due diligence," and tools, such as "financial statement analysis," to personal finance. This connection has not been presented before, either theoretically or practically. And yet it has the power to both transform how individuals successfully manage their own finances, and, at the same time, informs and educates them in the important aspects of the financial direction of the organizations in which they work. This is a must-have book for those who are looking for a credible reference tool for how to effectively manage their own finances and for organizations seeking to assist their employees in good financial management, at every level, both in work and at home.

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Routledge

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ISBN 10

1000469700

ISBN 13

9781000469707

Toward an Integrative Explanation of Corporate Financial Performance

By: N. Capon,John U. Farley,S. Hoenig

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Toward an Integrative Explanation of Corporate Financial Performance

By: N. Capon,John U. Farley,S. Hoenig

This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial performance over time. In addressing these issues, we consider theoretical and empirical work on financial performance, drawn from several literatures, as well as present the results from our own empirical study. The review of the theoretical and empirical work is contemporary; the major portion of data comprising the empirical study was collected in the early 1980s as part of the Columbia Business School project on corporate strategic planning, but some data sequences extend into the mid-1980s and early 1990s. Our goals are to improve understanding of firm financial performance by developing a more integrated framework and to develop a research agenda based on what we have learned. This volume consists of four chapters, 12 appendices that provide detailed technical support and development for various portions of the discussion and an extensive set of references. It interweaves results from published literature in various fields with our original empirical work and develops an integrative approach to the study of firm fmancial performance.

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414

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Springer Science & Business Media

Published Date

ISBN 10

9401153809

ISBN 13

9789401153805

A Crowd of One

The Future of Individual Identity

By: John Clippinger

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A Crowd of One

The Future of Individual Identity

By: John Clippinger

Great leaps forward in scientific understanding have, throughout history, engendered similar leaps forward in how we understand ourselves. Now, the new hybrid disciplines of evolutionary biology and social physics are making the next leap possible -- and fundamentally altering our notions of individual identity. If identity is a fact not derived from within the individual, but conferred on an individual by a group, or network, a host of assumptions about how governments work, how conflicts arise and are resolved, and how societies can be coaxed toward good are overturned. John Clippinger brilliantly illuminates how the Enlightenment itself -- the high point of individual assertiveness -- was a product not just of a few moments of individual inspiration and creativity, but rather of a societal shift that allowed innovation and creativity to flourish. Michelangelo owes quite as much to the circumstances of the Renaissance as the Renaissance does to the work of Michelangelo. Now, the digitalization of society, which affects all of us already, allows new insight into these questions: What does it require for societies, organizations and individuals, to thrive? Who decides who you are? How can happiness be shared and spread? Who can you trust?

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242

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PublicAffairs

Published Date

ISBN 10

1586485806

ISBN 13

9781586485801

Principles of marketing

By: Cristina Calvo Porral, John L. Stanton

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Principles of marketing

By: Cristina Calvo Porral, John L. Stanton

Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.

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473

Publisher

ESIC

Published Date

ISBN 10

8417129456

ISBN 13

9788417129453

The Lifebelt

The Definitive Guide to Managing Customer Retention

By: John A. Murphy

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The Lifebelt

The Definitive Guide to Managing Customer Retention

By: John A. Murphy

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization. The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization. In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme. The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement. John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company. The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.

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307

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471498181

ISBN 13

9780471498186

The Strategic Management of Information Systems

Building a Digital Strategy

By: Joe Peppard,John Ward

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The Strategic Management of Information Systems

Building a Digital Strategy

By: Joe Peppard,John Ward

A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

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504

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John Wiley & Sons

Published Date

ISBN 10

047003467X

ISBN 13

9780470034675

Management, 7th Asia-Pacific Edition

By: John R. Schermerhorn, Jr.,Paul Davidson,Peter Woods,Aharon Factor,Alan Simon,Ellen McBarron,Fatima Junaid

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Management, 7th Asia-Pacific Edition

By: John R. Schermerhorn, Jr.,Paul Davidson,Peter Woods,Aharon Factor,Alan Simon,Ellen McBarron,Fatima Junaid

Eldenburg's Management is an introductory text that focuses on presenting content in an easy to understand way that encourages students to think critically and draw connections between theory and practice. This new seventh edition has a strengthened focus on technology and features have been updated to help students further consolidate their knowledge. This includes various forms of revision materials such as auto-graded knowledge-check questions and self-skill assessment. There is also a broad variety of concise case studies, including new ones with a strategic focus, which enable instructors to have thought-provoking and engaging tutorials. An exciting addition to the interactive e-text are the new ANZ videos that feature a diverse group of management thought-leaders who give insights and ‘tales from the front.’ This will provide supplementary content for lectures or serve as pre-work for a flipped classroom.

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602

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John Wiley & Sons

Published Date

ISBN 10

0730369315

ISBN 13

9780730369318

Contextual Pricing: The Death of List Price and the New Market Reality

By: Robert Docters,Michael Barzelay,John G. Hanson,Cecilia Nguyen

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Contextual Pricing: The Death of List Price and the New Market Reality

By: Robert Docters,Michael Barzelay,John G. Hanson,Cecilia Nguyen

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.” —Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.” Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer—if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy. This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to: Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better, more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing—how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding, product development and channel strategies Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces—and beat the competition through superior tactics, not through lower margins. When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.

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274

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071772464

ISBN 13

9780071772464

Management

By: John R. Schermerhorn, Jr.

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Management

By: John R. Schermerhorn, Jr.

This revised text focuses on the dynamics of management in the context of a challenging and new work environment. Readers will learn about the responsibilities of a manager and what this means for their future career through many practical examples that are interwoven with core concepts and theories. They will benefit from the solid foundation of research covered, as well as the high quality of examples presented.

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652

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Wiley

Published Date

ISBN 10

047138755X

ISBN 13

9780471387558

Managing in the Marketspace

By: Jeffrey F. Rayport,John J. Sviokla,Harvard Business School. Division of Research

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Managing in the Marketspace

By: Jeffrey F. Rayport,John J. Sviokla,Harvard Business School. Division of Research

The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace.

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ISBN 10

0000946087

ISBN 13

9780000946089

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