Can anyone on earth escape the bumps on the road of life? Those bumps turned into huge potholes for Ann when she was diagnosed with a cancer from which she never recovered. Along the way, John OShaughnessy and their two boys discovered that the lessons they learned did not come from the hard knocks they took, but from choosing how to respond to them. In this riveting true story, discover how John came back from the dead end of grief and returned to hope.
This story of mine is kind of like a rainbow. Colorful lines leading somewhere and nowhere, where does it begin and when does it end. Jimmy Fitzsimons Jimmy Fitzsimons is 15-years old and questions many things, including heaven. He loves baseball and his mother, but after her sudden death, he questions even more things. He feels lost, as the only person he's ever loved has been taken from him. Then four months later, on the night of the great mystery, Jimmy is given last rites and soon after pronounced dead from wounds he suffers in a fire. He awakens in the afterlife, where someone is waiting for him. What follows is a journey many of us would love to have. To speak again with someone we loved and lost. To learn the truth. To forgive. And to have back a chance to say goodbye. Jimmy is dead for over five minutes before his heart starts beating again. After he recovers from his wounds, he tells his story and the lessons he learns to the only person he thinks will believe him--a priest. A story of an extraordinary encounter, somewhere between this life and the next, with his mother who he thought he had lost forever, but somehow, found again.
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry – namely description, explanation, evaluation and prediction – and shows the role they play in prescriptive decision-making. It is argued that an understanding of these processes lies behind successful inquiry and is an aid to effective decision-making. Broad in scope, this reissue will help the decision-maker avoid some of the errors that can arise in moving from a set of stated goals to the selection of the course of action that will achieve these goals. It will appeal to all those engaged in inquiry in the fields of sociology, psychology, political science, and business and management studies, as well as the manager in both the public and private sector.
Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O’Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed.
Psychologists use a variety of research methods and tools to learn about behavior and mental processes. The goal of this book is to introduce students to the “multimethod approach” to research in psychology, including observational, survey, and experimental methods. Students learn the strengths and weaknesses of each method, as well as ethical dilemmas when using them, so that they can become competent practitioners and thoughtful consumers of psychological research. Our approach is to engage students in the research process by describing contemporary research in psychology. Students learn about recent topics such as online dating and Facebook, cross-cultural observations of helping behavior, PTSD in orphaned chimpanzees, Medicaid and Medicare health outcomes, decision-making during Hurricane Katrina, clinical research and DSM-5, and much more. Each chapter's “stretching exercises,” “stat tips,” review questions, and challenge questions develop students' critical thinking about the psychological research that appears in scientific journals and in popular media. Together with the companion Online Learning Center for students, the 10th edition of Research Methods in Psychology provides a clearly written, compelling introduction to research methods in psychology
Information Governance and Security shows managers in any size organization how to create and implement the policies, procedures and training necessary to keep their organization’s most important asset—its proprietary information—safe from cyber and physical compromise. Many intrusions can be prevented if appropriate precautions are taken, and this book establishes the enterprise-level systems and disciplines necessary for managing all the information generated by an organization. In addition, the book encompasses the human element by considering proprietary information lost, damaged, or destroyed through negligence. By implementing the policies and procedures outlined in Information Governance and Security, organizations can proactively protect their reputation against the threats that most managers have never even thought of. Provides a step-by-step outline for developing an information governance policy that is appropriate for your organization Includes real-world examples and cases to help illustrate key concepts and issues Highlights standard information governance issues while addressing the circumstances unique to small, medium, and large companies
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical problems are reviewed in the light of the systems approach. Finally there is a comparative summary in tabular form, an illustrative systems study and a decision schedule.
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches – classical, human relations, behavioural science, systems and contingency theories – he shows that none of them offers a simple progression from error to truth, but that all of them combine to contribute to a broader view of the field. The final chapter summarizes the author’s viewpoint, applying the different approaches to a particular case study.
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Identity, Culture, and the Science Performance, Volume 1: From the Lab to the Streets is the first of two volumes dedicated to the diverse sociocultural work of science-oriented performance. A dynamic volume of scholarly essays, interviews with scientists and artists, and creative entries, it examines explicitly public-facing science performances that operate within and for specialist and non-specialist populations. The book's chapters trace the theatrical and ethical contours of live science events, re-enact historical stagings of scientific expertise, and demonstrate the pedagogical and activist potentials in performing science in community settings. Alongside the scholarly chapters, From the Lab to the Streets features creative work by contemporary science-integrative artists and interviews with popular science communicators Sahana Srinivasan (host of Netflix's Brainchild) and Raven Baxter (“Raven the Science Maven”) and artists from performance ensembles The Olimpias and Superhero Clubhouse. In exploring the science performance as a vital but flawed method of public engagement, it offers a critique of the racist, ableist, sexist, and heteronormative ideologies prevalent across the history of science, as well as highlighting science performances that challenge and redress these ideologies. Along with its complementary volume From the Curious to the Quantum, this book documents the varied ways in which identity categories and cultural constructs are formed and reformed through science performances.
Psychologists use a variety of research methods and tools to learn about behavior and mental processes. The goal of this book is to introduce students to the “multimethod approach” to research in psychology, including observational, survey, and experimental methods. Students learn the strengths and weaknesses of each method, as well as ethical dilemmas when using them, so that they can become competent practitioners and thoughtful consumers of psychological research. Our approach is to engage students in the research process by describing contemporary research in psychology. Students learn about recent topics such as online dating and Facebook, cross-cultural observations of helping behavior, PTSD in orphaned chimpanzees, Medicaid and Medicare health outcomes, decision-making during Hurricane Katrina, clinical research and DSM-5, and much more. Each chapter's “stretching exercises,” “stat tips,” review questions, and challenge questions develop students' critical thinking about the psychological research that appears in scientific journals and in popular media. Together with the companion Online Learning Center for students, the 10th edition of Research Methods in Psychology provides a clearly written, compelling introduction to research methods in psychology. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
Accessible and interesting, Shaughnessy,/Zechmeister emphasizes problem solving and provides coverage of descriptive, experimental, and applied research methods. With statistical principles integrated throughout, the text provides students with a thorough introduction to a wide array of methods applied to different research situations.
When we unite our suffering with the suffering Christ, we learn that it can be redemptive and fruitful as part of His salvific mission. The Seven Intentions of Mourning are conscious choices and a unique pathway to healing where our grief finds a meaningful expression. We discover that love endures all and good can come from bad when there is hope.
This workbook provides concrete examples of abstract ideas and gives students the kinds of practical experiences that aid understanding of research methods. Brief descriptions are given of published research in psychology research methods, to accompany Research Methods in Psychology (0-07-057272-0). Features of the text include: real-life examples; problems and exercises; material on the ethics of conducting research; and a section on how to use the Internet to do research and meta-analysis.
McGraw-Hill Humanities, Social Sciences & World Languages
Published Date
ISBN 10
0070727058
ISBN 13
9780070727052
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