Emphasizing fundamental concepts in the study of economics, this textbook features 29 one-topic chapters, yet highlights the relationships between the ideas discussed in the various chapters. Organized around themes like "the economic problem," "price determination," "behind the supply curve," "the level of income," "money," and "trade," the chapters focus on topics like production, demand, supply, market equilibrium, price elasticity, diminishing returns, cost, revenue, profit, perfectly competitive supply, monopoly, imperfect competition, unemployment and inflation, gross domestic product, price indexes, business cycles, consumption and investment, macro equilibrium, government, fiscal policy, monetary tools, and economic policy. Arleen Hoag teaches at Owens Community College. John Hoag teaches at Bowling Green State University. Annotation copyrighted by Book News, Inc., Portland, OR
This unbiased analysis of statutes, regulations, and case law clarifies the complex rules of federal procurement policies, explaining the processes that government personnel and contractors must follow in every aspect of government contractingand—from inception to completion. Topics include contract administration and personnel, contract interpretation, risk allocation, changes, delays, pricing of adjustments, and much more.
Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Here is the new, completely updated and expanded edition of the indispensable handbook used throughout the hospitality industry since The Laws of Innkeepers first appeared in 1972. Containing all the legal information essential to the successful operation of modern hotels, motels, inns, bed-and-breakfasts, clubs, restaurants, and resorts, the book has been extensively revised by John E. H. Sherry to accomodate the far-reaching changes that have occured since the publication of the revised edition in 1981. Sherry, a practicing lawyer and professor of hotel administration, carries over from the highly praised earlier editions detailed information on the rights and responsibilities of host and guest alike. He cites actual cases--ranging from the amusing and the bizarre to the tragic--as examples, and spells out in precise and readily understandable terms exactly what state and federal law says. Broadening the scope of the book to keep up with recent legal developments, the author includes many new case decisions and sumamries from various jurisdictions. Three chapters devoted to employment law, environmental law and land use, and catastrophic risk liability are among the highlights of the new material. These new sections present recent rulings and case law on such timely topics as age, disability, and AIDS discrimination, as well as sexual harassment; government regulation of toxic and hazardous substances and hotel and resort development; and acts of God and the Public Enemy and terrorism.
Economic Theory for Environmentalists is a much-needed and heralded new book that examines the implications of neoclassical economic theory and how it relates to the environment and environmental activity. It addresses the ongoing conflict between market forces and environmental integrity and explains how neoclassical economic theory views the relationship between economic activity and the natural world. Each chapter outlines the concepts of economic theory and the relevance of its environmental and policy implications. It focuses on both micro and macro-economics. Policy tools such as price and income elasticities, consumer surplus and methods for measuring the economic value of environmental resources are discussed. A case study which examines a range of policy options is presented. Examples are also given throughout the text to illustrate regional and international policy questions. Presented in a simple and easy to understand manner, this valuable book is suited for anyone dealing with environmental, economic, or policy issues.
The teacher guide accompanies the student activities books in macro and microeconomics for teaching collegelevel economics in AP Economics courses. The publication contains course outlines, unit plans, teaching instructions, and answers to the student activities and sample tests.
In this timely and clearly written text, John Van Oudenaren traces how the original six-member common market evolved into the twenty-five-member European Union (EU) with its growing array of policy responsibilities. Providing an accessible overview of the institutions, laws, and policies of the Union, he chronicles the EU's emergence as a global economic power and its efforts to assert its political presence on the world stage. The author argues that the federalist aspiration to create a 'United States of Europe' has died but that the drive to union persists in other forms. In the coming years, the EU will be challenged by a daunting agenda that includes making a success of the 2004 enlargement, improving the lagging performance of the EU economy, ensuring the continued success of the euro, finalizing a European constitution, and reconciling the desires of the member states to protect elements of their sovereignty with the widespread goal of achieving a more cohesive and effective foreign and security policy. A new chapter deals specifically with the contentious EU-U.S. relationship and the efforts of policymakers on both sides of the Atlantic to build an effective partnership, notwithstanding strains over trade, the Kyoto Protocol, the war in Iraq, and other divisive issues.
This text integrates various statistical techniques with concepts from business, economics and finance, and demonstrates the power of statistical methods in the real world of business. This edition places more emphasis on finance, economics and accounting concepts with updated sample data.
This best-selling title, considered for over a decade to be essential reading for every serious student and practitioner of computer design, has been updated throughout to address the most important trends facing computer designers today. In this edition, the authors bring their trademark method of quantitative analysis not only to high performance desktop machine design, but also to the design of embedded and server systems. They have illustrated their principles with designs from all three of these domains, including examples from consumer electronics, multimedia and web technologies, and high performance computing. The book retains its highly rated features: Fallacies and Pitfalls, which share the hard-won lessons of real designers; Historical Perspectives, which provide a deeper look at computer design history; Putting it all Together, which present a design example that illustrates the principles of the chapter; Worked Examples, which challenge the reader to apply the concepts, theories and methods in smaller scale problems; and Cross-Cutting Issues, which show how the ideas covered in one chapter interact with those presented in others. In addition, a new feature, Another View, presents brief design examples in one of the three domains other than the one chosen for Putting It All Together. The authors present a new organization of the material as well, reducing the overlap with their other text, Computer Organization and Design: A Hardware/Software Approach 2/e, and offering more in-depth treatment of advanced topics in multithreading, instruction level parallelism, VLIW architectures, memory hierarchies, storage devices and network technologies. Also new to this edition, is the adoption of the MIPS 64 as the instruction set architecture. In addition to several online appendixes, two new appendixes will be printed in the book: one contains a complete review of the basic concepts of pipelining, the other provides solutions a selection of the exercises. Both will be invaluable to the student or professional learning on her own or in the classroom. Hennessy and Patterson continue to focus on fundamental techniques for designing real machines and for maximizing their cost/performance. * Presents state-of-the-art design examples including: * IA-64 architecture and its first implementation, the Itanium * Pipeline designs for Pentium III and Pentium IV * The cluster that runs the Google search engine * EMC storage systems and their performance * Sony Playstation 2 * Infiniband, a new storage area and system area network * SunFire 6800 multiprocessor server and its processor the UltraSPARC III * Trimedia TM32 media processor and the Transmeta Crusoe processor * Examines quantitative performance analysis in the commercial server market and the embedded market, as well as the traditional desktop market. Updates all the examples and figures with the most recent benchmarks, such as SPEC 2000. * Expands coverage of instruction sets to include descriptions of digital signal processors, media processors, and multimedia extensions to desktop processors. * Analyzes capacity, cost, and performance of disks over two decades. Surveys the role of clusters in scientific computing and commercial computing. * Presents a survey, taxonomy, and the benchmarks of errors and failures in computer systems. * Presents detailed descriptions of the design of storage systems and of clusters. * Surveys memory hierarchies in modern microprocessors and the key parameters of modern disks. * Presents a glossary of networking terms.
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
Jetzt erscheint der Finanz-Klassiker in der 2. aktualisierten und erweiterten Auflage. Die Erstauflage dieses Nachschlagewerkes wurde weltweit 50.000 Mal verkauft. Hier verschaffen Sie sich rasch einen Überblick über Verfahren und Methoden des Finanz- und Rechnungswesens. Zu den behandelten Themen gehören u.a. Jahresabschluss, betriebswirtschaftlicher Gewinn, Cash Flow Analyse, Unternehmenssteuerung und -budgetierung sowie Verfahren der Investitionsanalyse. Alle Beispiele und Abbildungen wurden aktualisiert. Mit gebrauchsfertigen Spreadsheet-Templates. Mit einer Fülle topaktueller Tipps und Ideen. "The Fast Forward MBA in Finance" - praktischer Finanzleitfaden und nützliches Schnellnachschlagewerk in einem: Ein Muss für alle Manager, Führungskräfte Unternehmer und MBA-Studenten.
This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Consumer Sales Law expounds the law and practice relating to the English domestic (as opposed to international) supply of goods. The law is an amalgamation of civil and criminal law rules, both domestic and EC, and is examined here both in context and in
A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear descriptions of over 50 of the most important sales metrics and formulas. Using clear descriptions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including: Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers Applying metrics to different phases of the selling process Key behaviors of the most successful sales people Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.
Real trading strategies for making a killing in today's volatile markets Advanced Swing Trading reveals the strategies used by George Soros, Warren Buffett and other high-profile traders to reap whirlwind profits in today's volatile markets. With the demise of day trading, traders are searching for new methods of exploiting the unprecedented volatility of post-9/11 securities markets. The most successful of these methods so far has been swing trading, a powerful technical approach that allows traders to profit from shorter-term price moves, ranging from several days to a couple of months. In Advanced Swing Trading, veteran trader and leading trading coach, John Crane clearly describes his original Action/Reaction swing trading system. With the help of numerous real-world examples, Crane clearly delineates his system and shows readers how to use it to consistently to gain big returns in even the shakiest of markets. John Crane (Loveland, CO) is the founder of Traders Network, a firm providing brokerage service and educational training products for smart investors. His monthly columns have appeared in Futures Options magazine, and articles about his trading strategies have appeared in Barron's, Consensus, and The Wall Street Journal.
Here is an essential tool for the investor: clear, practical, insightful, and concise. This book should have a long, useful life in a professional's library." —Jeffrey P. Davis, CFA, Chief Investment Officer, Lee Munder Capital Group "This book provides a clear, comprehensive overview of equity valuation concepts and methods. It is well suited for finance practitioners who want to strengthen their understanding of equity asset valuation and as a supplemental reading in advanced undergraduate and graduate courses addressing security analysis and business valuation." —Professor Robert Parrino, CFA, PhD, Department of Finance, Red McCombs School of Business, The University of Texas at Austin "CFA Institute has done it again. This will be a 'must' reference book for anyone serious about the nuances of equity investment valuation." —Robert D. Arnott, Chairman, Research Affiliates "Equity Asset Valuation concisely and clearly explains the most widely used approaches to equity evaluation. In addition to thoroughly explaining the implementation of each valuation method, there is sophisticated discussion of the commonsense financial economics and accounting issues underlying the methods." —David Blackwell, Head and RepublicBank/James W. Aston Professor of Finance, Mays Business School, Texas A&M University
Trying to trade stock, bond, commodity and currency markets without intermarket awareness is like trying to drive a car without looking out the side and rear windows--very dangerous. In this guide to intermarket analysis, the author uses years of experience in technical analysis plus extensive charts to clearly demonstrate the interrelationshps that exist among the various market sectors and their importance. You'll learn how to use activity in surrounding markets in the same way that most people employ traditional technical indicators for directional clues. Shows the analyst how to focus outward, rather than inward, to provide a more rational understanding of technical forces at work in the marketplace.
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