John Perrier's Books

Sunk Costs and Market Structure

Price Competition, Advertising, and the Evolution of Concentration

By: John Sutton

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Sunk Costs and Market Structure

Price Competition, Advertising, and the Evolution of Concentration

By: John Sutton

Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors.

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Page Count

600

Publisher

MIT Press

Published Date

ISBN 10

0262193051

ISBN 13

9780262193054

Microspheres and Regional Cancer Therapy

By: Neville Willmott,John M. Daly

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Microspheres and Regional Cancer Therapy

By: Neville Willmott,John M. Daly

Microspheres and Regional Cancer Therapy takes an interdisciplinary approach to the subject of microspheres and regional cancer therapy. It synthesizes laboratory and clinical data to demonstrate the utility of microsphere-based strategies in the treatment of localized solid tumors (particularly in the liver) not amenable to surgery and as a component of strategies for treatment of disseminated disease. Using the same techniques that show the deficiencies of delivery strategies involving antibodies, liposomes, and synthetic polymers, clear evidence is presented describing how microspheres of appropriate size can be localized in solid tumor deposits in the liver with little exposure to other organs. To exploit this phenomenon, the extent and nature of the incorporation of active agents within microspheres is discussed in relation to release, pharmacokinetics, and tumor response achieved by intensification of therapy in the manner described. This book will benefit laboratory-based scientists and clinicians in pharmaceutics, pharmacology, physiology, surgical oncology, and nuclear medicine. In addition, cancer clinicians interested in the value of regional therapy will be able to evaluate the underlying theory and learn the necessary methodology.

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Page Count

262

Publisher

CRC Press

Published Date

ISBN 10

1000142027

ISBN 13

9781000142020

Echinoderm studies 6 (2001)

By: Michel Jangoux,John M. Lawrence

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Echinoderm studies 6 (2001)

By: Michel Jangoux,John M. Lawrence

This study is part of a series dedicated to the publication of reviews by experts of important topics in all areas of echinoderm studies, from molecular biology to ecology, palaeontology, biology and taxonomy. It addresses a range of topics in depth. The reviews seek to provide access to the field and to give direction to further study and research.

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Page Count

366

Publisher

CRC Press

Published Date

ISBN 10

9058093018

ISBN 13

9789058093011

International Marketing

Analysis and Strategy

By: Sak Onkvisit,John J. Shaw

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International Marketing

Analysis and Strategy

By: Sak Onkvisit,John J. Shaw

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

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Page Count

619

Publisher

Psychology Press

Published Date

ISBN 10

0415311322

ISBN 13

9780415311328

The The Longest Boundary: How the US-Canadian Border's Line came to be where it is, 1763-1910 (Consolidated edition)

Volumes 1 and 2

By: John Dunbabin

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The The Longest Boundary: How the US-Canadian Border's Line came to be where it is, 1763-1910 (Consolidated edition)

Volumes 1 and 2

By: John Dunbabin

A consolidated eBook of Volume one and Volume two of The Longest Boundary by John Dunbabin. These volumes are firmly based on primary sources but written in a way that should appeal to the general reader as much as to specialised historians. Its chief actors are politicians and administrators, but there is a range of others, extending from First Nations chiefs to goldminers, railway entrepreneurs, prophets, and policemen. In the concluding chapter the book's general historical approach is supplemented by assessment of the main perspectives of international relations theory. Finally, attention is drawn to small anomalies created by the boundary line.

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Page Count

663

Publisher

Grosvenor House Publishing

Published Date

ISBN 10

1803816392

ISBN 13

9781803816395

The Soul of the Corporation

How to Manage the Identity of Your Company

By: Hamid Bouchikhi,John Robert Kimberly

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The Soul of the Corporation

How to Manage the Identity of Your Company

By: Hamid Bouchikhi,John Robert Kimberly

Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.

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Page Count

251

Publisher

Pearson Prentice Hall

Published Date

ISBN 10

0131857266

ISBN 13

9780131857261

Crisis Management in the New Strategy Landscape

By: William Crandall,John A. Parnell,John E. Spillan

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Crisis Management in the New Strategy Landscape

By: William Crandall,John A. Parnell,John E. Spillan

Crisis management is often viewed as a short-term response to a specific event. While that is a part of the crisis management process, Crisis Management in the New Strategy Landscape takes a long term approach and offers a strategic orientation to crisis management. The text follows a four stage crisis management framework: Landscape survey (anticipating crisis events), strategic planning (setting up the crisis management team and plan), crisis management (addressing the crisis when it occurs), and organizational learning (applying lessons from crisis so they will be prevented, or at least mitigated in the future). Features & Benefits - Strategic approach used throughout the text - New trends in crisis management - Material on business ethics - What to do after the crisis - Case studies and vignettes at the beginning and end of each chapter

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Page Count

281

Publisher

SAGE

Published Date

ISBN 10

1412954134

ISBN 13

9781412954136

Art with a Story Iii

By: John Nieman

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Art with a Story Iii

By: John Nieman

Art with a Story III is the third volume that combines original art with fresh fiction and is arguably the most daring. The themes deal with relationships, breakups, pleasures, cravings, and pastimes. The artwork is primarily watercolors and pastels that have been shown in many galleries around the world. The short stories that accompany the paintings are sometimes emotional and sometimes quite fun. The combination is a feast for the eye and a tickle for the brain.

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Page Count

222

Publisher

Xlibris Corporation

Published Date

ISBN 10

1543455298

ISBN 13

9781543455298

The Apocalypse War: The Bloody Fist of Justice

By: John Ware

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The Apocalypse War: The Bloody Fist of Justice

By: John Ware

Mega City One is under siege and the Judges are fighting a war of attrition They had given up more territory to the enemy, and there was almost nothing left to give up. Neither Judges or citizens expected to see the next day. The cityblocks were burning and more than half the city had been rendered uninhabitable It looked like this would be the last night of the Apocalypse War, the last night of Mega-City One. While in East-Meg, enemy territory, on the other side of the world, one desperate band attempted the unthinkable.

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Page Count

125

Publisher

Rebellion Publishing Ltd

Published Date

ISBN 10

1786186209

ISBN 13

9781786186201

The Apocalypse War Dossier

By: John Ware

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The Apocalypse War Dossier

By: John Ware

MEGA-CITY ONE IS UNDER SIEGE! Mega-City One’s a powderkeg waiting to blow on its best day. There isn’t a moment when tensions aren’t running high and the city isn’t ready to crack. But there’s something new going on: block war. It’s Block Mania, and no one is immune, not even the Judges. But this is all prelude to invasion. The East-Meg One Sovs have infected Mega-City One with Block Mania to throw the city into massive, bloody turf wars. There are troops on the ground, bombs are dropping and the Big Meg is on fire. And the Judges are drawing the line. The Apocalypse War Dossier tells the on-the-ground stories of the Judges of Mega-City One during the events of the epic Block Mania and Apocalyse War story arcs.

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Page Count

374

Publisher

Rebellion

Published Date

ISBN 10

1786186233

ISBN 13

9781786186232

Thomas Jefferson on Wine

By: John Hailman

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Thomas Jefferson on Wine

By: John Hailman

In Thomas Jefferson on Wine, John Hailman celebrates a founding father's lifelong interest in wine and provides unprecedented insight into Jefferson's character from this unique perspective. In both his personal and public lives, Jefferson wielded his considerable expertise to influence the drinking habits of his friends, other founding fathers, and the American public away from hard liquor toward the healthier pleasures of wine. An international wine judge and nationally syndicated wine columnist, Hailman discusses how Jefferson's tastes developed, which wines and foods he preferred at different stages of his life, and how Jefferson became the greatest wine expert of the early American republic. Hailman explores the third president's fascination with scores of wines from his student days at Williamsburg to his lengthy retirement years at Monticello, using mainly Jefferson's own words from hundreds of immensely readable and surprisingly modern letters on the subject. Hailman examines Jefferson's five critical years in Paris, where he learned about fine wines at Europe's salons and dinner tables as American Ambassador. The book uses excerpts from Jefferson's colorful travel journals of his visits to France, Italy, and Germany, as well as his letters to friends and wine merchants, some of whose descendants still produce the wines Jefferson enjoyed. Vivid contemporaneous accounts of dinners at the White House allow readers to experience vicariously Jefferson's "Champagne diplomacy." The book concludes with an overview of the current restoration of the vineyards at Monticello and the new Monticello Wine Trail and its numerous world-class Virginia wineries. In Thomas Jefferson on Wine, Hailman presents an absorbing and unique view of this towering historical figure.

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Page Count

613

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

149680161X

ISBN 13

9781496801616

Thomas Jefferson on Wine

By: John R. Hailman

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Thomas Jefferson on Wine

By: John R. Hailman

A connoisseur's compendium of a great American's passion for fine wine

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Page Count

475

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

1604731389

ISBN 13

9781604731385

World Economic Plants

A Standard Reference, Second Edition

By: John H. Wiersema,Blanca León

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World Economic Plants

A Standard Reference, Second Edition

By: John H. Wiersema,Blanca León

Given the frequent movement of commercial plants outside their native location, the consistent and standard use of plant names for proper identification and communication has become increasingly important. This second edition of World Economic Plants: A Standard Reference is a key tool in the maintenance of standards for the basic science underlyin

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Page Count

1336

Publisher

CRC Press

Published Date

ISBN 10

1466576812

ISBN 13

9781466576810

Brave community

The Digger Movement in the English Revolution

By: John Gurney

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Brave community

The Digger Movement in the English Revolution

By: John Gurney

Newly available in paperback, this is a full-length, modern study of the Diggers or ‘True Levellers’, who were among the most remarkable of the radical groups to emerge during the English Revolution of 1640-60. It was in April 1649 that the Diggers, inspired by the teachings and writings of Gerrard Winstanley, began their occupation of waste land at St George’s Hill in Surrey and called on all poor people to join them or follow their example. Acting at a time of unparalleled political change and heightened millenarian expectation, the Diggers believed that the establishment of an egalitarian, property-less society was imminent. This book should be of interest to all those interested in England’s mid-seventeenth-century revolution and in the history of radical movements.

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Page Count

260

Publisher

Manchester University Press

Published Date

ISBN 10

1847795439

ISBN 13

9781847795434

Book's by John Perrier

Sunk Costs and Market Structure

Sunk Costs and Market Structure

Microspheres and Regional Cancer Therapy

Microspheres and Regional Cancer Therapy

Echinoderm studies 6 (2001)

Echinoderm studies 6 (2001)

International Marketing

International Marketing

The The Longest Boundary: How the US-Canadian Border's Line came to be where it is, 1763-1910 (Consolidated edition)

The The Longest Boundary: How the US-Canadian Border's Line came to be where it is, 1763-1910 (Consolidated edition)

The Soul of the Corporation

The Soul of the Corporation

Crisis Management in the New Strategy Landscape

Crisis Management in the New Strategy Landscape

Art with a Story Iii

Art with a Story Iii

The Apocalypse War: The Bloody Fist of Justice

The Apocalypse War: The Bloody Fist of Justice

The Apocalypse War Dossier

The Apocalypse War Dossier

Thomas Jefferson on Wine

Thomas Jefferson on Wine

Thomas Jefferson on Wine

Thomas Jefferson on Wine

World Economic Plants

World Economic Plants

Brave community

Brave community

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