Social psychology is the science that studies individual beliefs, attitudes, and behaviours in settings where other people are present (or merely implied or imagined -- which makes the definition pretty broad). Notice the focus is quite different from sociology, where groups of people are studied, but closer to psychology, where individuals are studied. The focus of social psychology is the individual within the group. As such, it is an ideal venue for studying those forces that change humans -- their beliefs, their attitudes, and their behaviours.
Focusing on universal public health issues, this book introduces students and practitioners to behaviour change theories and applications. It details experiences of successful programmes for the prevention and control of the world's biggest killers and explores health communication and social marketing strategies, learning theory, media advocacy and community development.
Used by generations of physicians who encounter patients with dermatological diseases, Lever’s Dermatopathology: Histopathology of the Skin comprehensively covers skin disease in which histopathology plays an important role in diagnosis. The updated 12th Edition, edited by Drs. David E. Elder, Rosalie Elenitsas, George F. Murphy, Misha Rosenbach, Adam I. Rubin, John T. Seykora, and Xiaowei Xu, maintains the proven, clinicopathologic classification of cutaneous disease while incorporating a “primer” on pattern-algorithm diagnosis. It features larger images throughout, as well as thoroughly revised content with new diseases and new information on pathophysiology and molecular pathogenesis—all in an easy-to-navigate, highly readable format.
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