John Mcdonald's Books

Fox and McDonald's Introduction to Fluid Mechanics

By: Philip J. Pritchard,John W. Mitchell

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Fox and McDonald's Introduction to Fluid Mechanics

By: Philip J. Pritchard,John W. Mitchell

Fox & McDonald’s Introduction to Fluid Mechanics 9th Edition has been one of the most widely adopted textbooks in the field. This highly-regarded text continues to provide readers with a balanced and comprehensive approach to mastering critical concepts, incorporating a proven problem-solving methodology that helps readers develop an orderly plan to finding the right solution and relating results to expected physical behavior. The ninth edition features a wealth of example problems integrated throughout the text as well as a variety of new end of chapter problems.

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786

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118921879

ISBN 13

9781118921876

The Advertising Age Encyclopedia of Advertising

By: John McDonough,Karen Egolf

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The Advertising Age Encyclopedia of Advertising

By: John McDonough,Karen Egolf

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

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1754

Publisher

Routledge

Published Date

ISBN 10

1135949069

ISBN 13

9781135949068

Confederate Casualties at Gettysburg

A Comprehensive Record

By: John W. Busey,Travis W. Busey

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Confederate Casualties at Gettysburg

A Comprehensive Record

By: John W. Busey,Travis W. Busey

This reference book provides information on 24,000 Confederate soldiers killed, wounded, captured or missing at the Battle of Gettysburg. Casualties are listed by state and unit, in many cases with specifics regarding wounds, circumstances of casualty, military service, genealogy and physical descriptions. Detailed casualty statistics are given in tables for each company, battalion and regiment, along with brief organizational information for many units. Appendices cover Confederate and Union hospitals that treated Southern wounded and Federal prisons where captured Confederates were interned after the battle. Original burial locations are provided for many Confederate dead, along with a record of disinterments in 1871 and burial locations in three of the larger cemeteries where remains were reinterred. A complete name index is included.

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2370

Publisher

McFarland

Published Date

ISBN 10

1476624364

ISBN 13

9781476624365

Raising Entrepreneurial Capital

By: John B. Vinturella,Suzanne M. Erickson

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Raising Entrepreneurial Capital

By: John B. Vinturella,Suzanne M. Erickson

Raising Entrepreneurial Capital guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. It provides a broad summary of the subjects that people typically research, such as "How should your company position itself to attract private equity investment?" and "What steps can you take to improve your company's marketability?" Much has changed since the book was first published, and this second edition places effects of the global recession in the context of entrepreneurship, including the debt vs. equity decision, the options available to smaller businesses, and the considerations that lead to rapid growth, including venture capital, IPOs, angels, and incubators. Unlike other books of the genre, Raising Entrepreneurial Capital includes several chapters on worldwide variations in forms and availability of pre-seed capital, incubators, and the business plans they create, with case studies from Europe, Latin America, and the Pacific Rim. - Combines solid theory with a practitioner's experience and insights - Case studies illustrate theory throughout the book - Updated to reflect the realities of the global economic recession

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360

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Newnes

Published Date

ISBN 10

0124017282

ISBN 13

9780124017283

Uniform Numbers of the NFL

All-Time Rosters, Facts and Figures

By: John Maxymuk

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Uniform Numbers of the NFL

All-Time Rosters, Facts and Figures

By: John Maxymuk

Football is a game of numbers--fourth and inches, the three-man rush, a two point conversion, first down. Even with the obvious numbers in the statistics, rules and game situations, the players' uniform numbers themselves have become part of professional football and its lore. NFL players, like modern-day gladiators, are fitted head-to-toe in protective gear, obscuring even their faces from their most loyal fans. They have become largely identifiable through their uniform numbers. You cannot conjure up Larry Csonka without seeing the number 39 crashing through the line of scrimmage, or recall Lawrence Taylor without imagining the fear his 56 inspired in opposing quarterbacks. This comprehensive reference work lists all 32 current franchises of the NFL and includes brief team histories, statistics and interesting facts. Each chapter ends with an all-time numerical roster listing the numbers 1 through 99 (in some cases beginning with 00) and everyone, from Hall-of-Famer to replacement player, who has ever worn the corresponding number for that club. Four appendices are included.

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Page Count

441

Publisher

McFarland

Published Date

ISBN 10

1476603987

ISBN 13

9781476603988

International Marketing

Strategy and Theory

By: John Shaw,Sak Onkvisit

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International Marketing

Strategy and Theory

By: John Shaw,Sak Onkvisit

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

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Page Count

619

Publisher

Routledge

Published Date

ISBN 10

1134386362

ISBN 13

9781134386369

Fast Food

Roadside Restaurants in the Automobile Age

By: John A. Jakle,Keith A. Sculle

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Fast Food

Roadside Restaurants in the Automobile Age

By: John A. Jakle,Keith A. Sculle

The authors contemplate the origins, architecture and commercial growth of wayside eateries in the US over the past 100 years. Fast Food examines the impact of the automobile on the restaurant business and offers an account of roadside dining.

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1676

Publisher

JHU Press

Published Date

ISBN 10

080186920X

ISBN 13

9780801869204

International Business

Perspectives from developed and emerging markets

By: K. Praveen Parboteeah,John B. Cullen

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International Business

Perspectives from developed and emerging markets

By: K. Praveen Parboteeah,John B. Cullen

This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy. With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.

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Page Count

530

Publisher

Taylor & Francis

Published Date

ISBN 10

1317307240

ISBN 13

9781317307242

Union Casualties at Gettysburg

A Comprehensive Record

By: Travis W. Busey,John W. Busey

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Union Casualties at Gettysburg

A Comprehensive Record

By: Travis W. Busey,John W. Busey

This reference work chronicles and categorizes more than 23,000 Union casualties at Gettysburg by generals and staff and by state and unit. Thirteen appendices also cover information by brigade, division and corps; by engagements and skirmishes; by state; by burial at three cemeteries; and by hospitals. Casualty transports, incarceration records and civilian casualty lists are also included.

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Page Count

1911

Publisher

McFarland

Published Date

ISBN 10

0786456183

ISBN 13

9780786456185

International Business

Strategy and the Multinational Company

By: John B. Cullen,K. Praveen Parboteeah

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International Business

Strategy and the Multinational Company

By: John B. Cullen,K. Praveen Parboteeah

A new international business text for a new and ever-changing global environment.

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529

Publisher

Routledge

Published Date

ISBN 10

1135967989

ISBN 13

9781135967987

Racism, Culture, Markets

By: John Gabriel

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Racism, Culture, Markets

By: John Gabriel

With the aid of case studies, which include the Bhopal disaster and the Rushdie Affair, John Gabriel explores the connections betweeen cultural representations of `race' and their historical, institutional and global forms of expression.

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228

Publisher

Psychology Press

Published Date

ISBN 10

0415094925

ISBN 13

9780415094924

Introduction to Management

By: John R. Schermerhorn

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Introduction to Management

By: John R. Schermerhorn

Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The text presents managerial concepts and theory related to the fundamentals of planning, leading, organising, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this text because the concepts are backed by many applications, exercises, and cases.

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643

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470646241

ISBN 13

9780470646243

Canna

The Story of a Hebridean Island

By: John Lorne Campbell

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Canna

The Story of a Hebridean Island

By: John Lorne Campbell

This is the definitive history of Canna, one of the most beautiful of all the Scottish islands. Fertile and with a sheltered harbour, Canna has played an important part in the story of the Hebrides. After the Reformation the island was of considerable importance to the Irish Franciscan mission of the 1620s and also the Jacobite risings before it was swept up in the tragedies of depopulation and clearances of the nineteenth century. Gifted to the National Trust in 1981, the island is currently undergoing something of a revival, with the creation of the St Edward Centre on Sanday, and the proposed developments of Canna House. Recent archaeological surveys and historical research has uncovered much new evidence about the island. Hugh Cheape of the Royal Museum of Scotland, who has been intimately involved in the Canna project, has fully edited the book. New contributions both update and fill out the account of the island.

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362

Publisher

Birlinn Ltd

Published Date

ISBN 10

0857909541

ISBN 13

9780857909541

Why Diets Fail (Because You're Addicted to Sugar)

Science Explains How to End Cravings, Lose Weight, and Get Healthy

By: Nicole M. Avena, PhD,John R. Talbott

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Why Diets Fail (Because You're Addicted to Sugar)

Science Explains How to End Cravings, Lose Weight, and Get Healthy

By: Nicole M. Avena, PhD,John R. Talbott

This revolutionary eating plan reveals definitive proof that sugar is addictive, and presents the first science-based program to cut out the sugar, stop the cravings that cause most diets to eventually fail, and lose weight--permanently. If you’re like most people, you’ve tried a few (or maybe many) different diets without success. The truth is, most diets work for a while, but there’s usually a point at which the dietary restrictions become too difficult to maintain. Why? Because whether you’re following a low-carb, paleo, gluten-free, or even an all-liquid green juice diet, the addictive nature of sugar causes cravings to take over and sabotage your diet-of-the-moment. In Why Diets Fail, Dr. Nicole M. Avena and John R. Talbott reveal definitive proof that sugar is addictive and present the first science-based program to stop the cravings and lose weight—permanently. A neuroscientist and food addiction expert, Dr. Avena has conducted groundbreaking research showing that sugar triggers the same responses in the brain as addictive drugs like cocaine, nicotine, and alcohol. And like those other substances, the more sugar you eat, the more you need to get the same pleasurable feelings. (No wonder your last diet didn’t stick.) Avena and Talbott’s eight-step plan walks you through the process of going sugar-free and surviving the make-or-break withdrawal period—those first few weeks when your body feels the absence of its favorite sweetener most acutely. An easy-to-use Sugar Equivalency Table developed by Talbott lists the amount of sugar in hundreds of common foods so you know precisely what to eat and what to avoid. And when it comes to what you can eat, you have a lot to choose from. In fact, you’ll probably eat more on this diet than you normally do—while continuing to lose weight. This science-based program is the diet to end all diets. It will help you break the yo-yo dieting cycle, end those maddening sugar cravings, and develop a new longing for the good food that will keep you fit, healthy, and happy.

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Page Count

242

Publisher

Ten Speed Press

Published Date

ISBN 10

1607744872

ISBN 13

9781607744870

Pierce's Register

Register of the Certificates Issued by John Pierce, Esquire, Paymaster General and Commissioner of Army Accounts for the United States, to Officers and Soldiers of the Continental Army Under Act of July 4, 1783

By: United States. War Department. Pay Department,John Pierce

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Pierce's Register

By: United States. War Department. Pay Department,John Pierce

Published as Senate Documents, Vol. 9, no. 988, 63rd Congress, 3rd Session.

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576

Publisher

Genealogical Publishing Com

Published Date

ISBN 10

0806305274

ISBN 13

9780806305271

A People's World

Alternatives to Economic Globalization

By: John Madeley

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A People's World

Alternatives to Economic Globalization

By: John Madeley

Providing practical alternatives to economic globalization, this book is based on original interviews with prominent thinkers and campaigners from across the world. The author interviews some of the world's most corageous and innovative campaigners and progressive thinkers on what globalization really is, what's wrong with it and what alternatives are available. This is a book of ideas and practical proposals for a new world that is more just, humane, stable and conducive to the diversity of human cultures. Particular attention is given to regulating transnational corporations; changing the rules by which the WTO seeks to govern the global economy; switching the economic emphasis from the global to the local; and cancelling foreign debt.

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260

Publisher

Zed Books

Published Date

ISBN 10

1842772236

ISBN 13

9781842772232

Technology, Business and the Market

From R&D to Desirable Products

By: John S. Sheldrake

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Technology, Business and the Market

From R&D to Desirable Products

By: John S. Sheldrake

John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.

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113

Publisher

Routledge

Published Date

ISBN 10

1317046307

ISBN 13

9781317046301

Exploring Management

By: John R. Schermerhorn, Jr

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Exploring Management

By: John R. Schermerhorn, Jr

Exploring Management, Second Edition by John Schermerhorn, presents a new and exciting approach in teaching and learning the principles of management. This text is organized within a unique learning system tailored to students’ reading and study styles. It offers a clean, engaging and innovative approach that motivates students and helps them understand and master management principles.

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557

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470169648

ISBN 13

9780470169643

How to Master the BMAT

Unbeatable Preparation for Success in the BioMedical Admissions Test

By: Chris John Tyreman

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How to Master the BMAT

Unbeatable Preparation for Success in the BioMedical Admissions Test

By: Chris John Tyreman

The BMAT (BioMedical Admissions Tests) is a subject-specific admissions test taken by applicants to medicine, veterinary science and related courses at Cambridge, Oxford, Imperial College, UCL and Royal Veterinary College. With more students than ever achieving A grades at A-level, BMAT testing is becoming increasingly popular as a way for universities to identify the most able and dedicated applicants. How to Master the BMAT consists of six sections of revision materials for the maths, physics, chemistry and biology components of the BMAT, with additional notes for problem solving and the writing task. At the end of each of these six sections, a set of review questions enables you to check that you have the necessary core knowledge (some of which you will have already acquired through your GCSE and A-level studies). The additional mock tests should be attempted under exam conditions for the best possible preparation. They provide the equivalent of three full BMAT tests (nine papers). Whatever your knowledge base you are supported throughout the book and where possible each question is complete with revision topics, indicated in brackets.

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Page Count

224

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749463406

ISBN 13

9780749463403

How to Master the BMAT

Unbeatable Preparation for Success in the BioMedical Admissions Test

By: Christopher See,Chris John Tyreman

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How to Master the BMAT

Unbeatable Preparation for Success in the BioMedical Admissions Test

By: Christopher See,Chris John Tyreman

How to Master the BMAT will help you to maximize your UK BMAT test score in the shortest time possible with the least possible effort. With over 400 practice questions including six mock tests, it focuses on core knowledge in six key areas: -aptitude and skills -maths -physics -chemistry -biology -writing tasks At the end of each section, a set of review questions enable you to identify and improve your weak areas before you sit the test, then once you are ready you can complete the practice papers that reflect the BMAT test. Candidates are supported throughout the book, and, where possible, every question comes complete with its revision topics indicated in brackets, useful hints and expanded answers.

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304

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749471883

ISBN 13

9780749471880

Gimme! The Human Nature of Successful Marketing

By: John Hallward

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Gimme! The Human Nature of Successful Marketing

By: John Hallward

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

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Page Count

240

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470117400

ISBN 13

9780470117408

The 21 Irrefutable Laws of Leadership Workbook

Revised and Updated

By: John C. Maxwell

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The 21 Irrefutable Laws of Leadership Workbook

Revised and Updated

By: John C. Maxwell

Required reading for both developing and experienced leaders, this one-of-a-kind workbook companion to a leadership classic outlines the core leadership principles that will make you more effective, more influential, and more successful—wherever you are in your career. If you’ve never read The 21 Irrefutable Laws of Leadership, you’ve been missing out on one of the best-selling leadership books of all time. In this companion workbook, leadership expert John C. Maxwell shares powerful insights gleaned from his forty-plus years of leadership success. Maxwell helps you: Take your leadership skills to the next level Discover life-changing principles of influence, empowerment, intuition, and legacy Observe your own career and evaluate yourself, using an evaluation tool that reveals your leadership strengths and weaknesses Learn from stories and observations from the worlds of business, politics, sports, the military, and non-profit organizations so you can transform as a leader Each of the twenty-one lessons contains the following sections: Definition of the Law: Understand the law and how it operates Case Studies: Explore three primary cases—some positive, some negative—that reveal and illustrate the law. Leadership Insight and Reflection: Draw important personal conclusions about the impact of this law on your life. Taking Action: Assess yourself in this law and develop specific action steps to grow or make important changes. Group Discussion Questions: Explore the core issues and share your insights through a guided discussion with your group. This workbook isn’t designed to be merely a theoretical exercise. It’s meant to help you become a better leader. And while you can easily go through this study on your own, there’s nothing more transformational than learning with other like-minded people. So, gather a group of any size and see what happens as you help each other become the kind of leaders that people want to follow.

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273

Publisher

HarperChristian Resources

Published Date

ISBN 10

141857483X

ISBN 13

9781418574833

Civil Rights

How Indigenous Australians Won Formal Equality

By: John Chesterman

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Civil Rights

How Indigenous Australians Won Formal Equality

By: John Chesterman

Australians know very little about how Indigenous Australians came to gain the civil rights that other Australians had long taken for granted. One of the key reasons for this is the entrenched belief that civil rights were handed to Indigenous people and not won by them. In this book John Chesterman draws on government and other archival material from around the country to make a compelling case that Indigenous people, together with non-Indigenous supporters, did effectively agitate for civil rights, and that this activism, in conjunction with international pressure, led to legal reforms. Chesterman argues that these struggles have laid important foundations for future dealings between Indigenous people and Australian governments.

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Page Count

376

Publisher

Univ. of Queensland Press

Published Date

ISBN 10

0702235148

ISBN 13

9780702235146

Book's by John Mcdonald

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