Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
The photovoltaic (PV) industry has seen recent unprecedented growth in interest around the world. Many see this clean and abundant technology as the perfect power of the future. Written for those new to the industry, Introduction to Photovoltaics provides readers with an overview of PV principles and concepts and lays the groundwork for future study. With a focus on the fundamentals, this text highlights the components, system types, business aspects, and the future of this advancing industry. It provides readers with a solid foundation for continuing a PV-related career.
Part of the Art and Science of Photovoltaics series High-performing photovoltaic systems require a design that produces more electricity in kilowatt hours for less cost. The growing demand for such high-performing PV systems calls for trained, skilled PV professionals. Advanced Photovoltaic System Design goes beyond the basics and provides students with the information and knowledge to understand, design, and recognize high-performance PV systems. Every step of the design process adds up incrementally to sizeable and measureable energy production increases, longer system and component lifespans, and less maintenance costs. Advanced Photovoltaic System Design emphasizes the importance of each step of the design process and proper decision-making. About the Series: The Photovoltaics (PV) industry stands on the brink of a revolution. The appeal of a new and growing industry has brought an influx of new PV professionals to the market, but the availability of educational resources has not kept pace with market demands. This gap has led to serious quality and performance issues that the industry will need to face in the decades ahead. The Art and Science of Photovoltaics series was developed to fill this education gap. Each book in the series goes beyond simple systematic processes by tackling performance challenges using a systems perspective. Readers do not learn PV design and installation steps in a vacuum; instead they gain the knowledge and expertise to understand interrelationships and discover new ways to improve their own systems and positively contribute to the industry.
Updated throughout with the latest data and findings, the Second Edition of Essentials of Geochemistry provides students with a solid understanding of the fundamentals of and approaches to modern geochemical analysis. The text uses a concepts of chemical equilibrium approach, which considers the reactions that occur as a result of changes in heat production and pressure within the Earth to introduce students to the basic geochemical principles. This text is for those who want a quantitative treatment that integrates the principles of thermodynamics, solution chemistry, and kinetics into the study of earth processes. This timely text contains numerous examples and problems sets which use SUPCRT92 to allow students to test their understanding of thermodynamic theory and maximize their comprehension of this prominent field. New sections introduce current “hot” topics such as global geochemical change with the short and long term carbon cycle, carbon isotopes and the Permo-Triassic extinction event, kinetics and the origin of life and the use of boron and nitrogen isotopes.
This book explains how to handle prison and jail crises, such as violence, hunger strikes, suicides, hostage takings, and riots, using real examples. Topics covered include : the various stages of crisis from indications of impending crises and what starts disturbances; general guidelines for managing a crisis; and how to handle specific types of crises.
Written for courses within Sports Law, Legal Aspects of Sports, Second Edition provides a modern, case-based approach to this changing area of sports management and administration. The text provides a breadth of coverage that is specifically written for Sport Management majors who need to understand the relationship between sport administration and the law and as such provides an accessible level of detail. It urges students to think critically about course material and apply material to an in-depth study of legal aspects of sport through the use of cases to real-world scenarions and questions at the end of each chapter. The Second Edition has been reorganized to improve the flow of content and all case studies have been added to Navigate 2 to help students stay organized and prepare for class. The topic of discrimination in sports has been updated and expanded to include age, race, religion, and gender discrimination.
An Innovative New Text That Addresses a Critical Issue Nearly 2,000 people are released from prison every day in the United States, many of whom face significant barriers to re-entry into the civilian population. Within three years, two-thirds of them will be rearrested, and nearly half will return to prison for a new crime or parole violation. Offender Reentry: Rethinking Criminology and Criminal Justice is the first text of its kind to address this major issue in criminology and criminal justice. Bringing together cutting-edge and never-before-published research, and authored by the most critically recognized experts in the field, this text offers students extraordinary insight into the experiences of both offenders in reentry and the practitioners who work within the legal system. Real-world stories from criminal justice professionals and offenders themselves are integrated with up-to-the minute research and thought-provoking analysis. Student-oriented pedagogical features, including critical-thinking and discussion questions for every chapter, push students to engage deeply with the text and synthesize their own innovative solutions to contemporary problems. The text addresses all of the societal factors that affect offender reentry, as well as the political and economic effects on the community and issues of public safety. Ideally suited for upper-level undergraduate and graduate courses in criminal justice and criminology, Offender Reentry is an invaluable new addition to the field.
Managing Integrated Healthcare Systems: A Guide for Health Executives provides those managers engaged in and studying healthcare the understanding and the knowledge required to succeed in this dynamic industry.
The Dimensions of Health: Conceptual Models is an introductory text that examines the five dimensions of personal health: physical, social, emotional, intellectual, and spiritual. Each chapter: -Provides context for the study of that dimension -Includes examples of how experts think about that dimension -Presents two or more models developed by scholars and professionals -Discusses identifiable characteristics associated with each dimension By incorporating a variety of perspectives, The Dimensions of Health enables students to formulate their own answer to the question, “What is health?” This text is perfect for use in conjunction with a personal health text or as a standalone for any personal health course.
Updated throughout with the latest data and findings, the Second Edition of Essentials of Geochemistry provides students with a solid understanding of the fundamentals of and approaches to modern geochemical analysis. The text uses a concepts of chemical equilibrium approach, which considers the reactions that occur as a result of changes in heat production and pressure within the Earth to introduce students to the basic geochemical principles. This text is for those who want a quantitative treatment that integrates the principles of thermodynamics, solution chemistry, and kinetics into the study of earth processes. This timely text contains numerous examples and problems sets which use SUPCRT92 to allow students to test their understanding of thermodynamic theory and maximize their comprehension of this prominent field. New sections introduce current “hot” topics such as global geochemical change with the short and long term carbon cycle, carbon isotopes and the Permo-Triassic extinction event, kinetics and the origin of life and the use of boron and nitrogen isotopes.
Long-Term Care, Fourth Edition is an ideal introduction to management in this industry. Adopted as a reference for the national licensing examination prepared by the National Association of Long-Term Care Administrator Boards, this book covers the full continuum of long-term care.
All patients and family members who are dealing with a serious illness, especially in the hospital or nursing care setting will appreciate 100 Questions & Answers About Communicating With Your Healthcare Provider. This text serves as a framework for understanding essential information from/about the healthcare system and information you should know and ask your doctor. Insider's tips are included so that you can get the information and care that you or your loved one needs.
Help your students understand some of the most elusive fundamentals of epidemiology and biostatistics with this fully updated revision of the bestselling Study Guide to Epidemiology and Biostatistics. The Seventh Edition offers expanded chapters as well as coverage of new topics that have become prevalent in the medical literature such as: receiver-operator curve analysis to improve sensitivity/specificity; the power of a statistical test; one-tailed P values; comparison-wise significance levels versus study-wise significance levels; confidence interval and its relationship to statistical significance; meta-analysis with current methods for assessing heterogeneity and the potential for publication bias; and the use of propensity scoring to reduce bias in non-experimental studies. Key Features: • 46 objectives, expressed in behavioral terms, cite the concepts to be learned and the level at which students are expected to perform • Study Notes, which can be used as the sole source of input to cover the material or used to supplement attendance at a lecture series • Chapter Exercises, which encourage students to immediately use their newly acquired knowledge, and thus improve retention through practice • Multiple Choice Examinations, which have the same scope and are on the same level that students may expect to encounter in professional examinations
Photovoltaic system design is both an art and a science. Good design requires the integration of many different forms of knowledge, including physics, aesthetics, business acumen, engineering, and architecture. It also requires a systems approach that combines and assimilates different technologies and structures. Good design is accomplished when art meets science to achieve higher-performance and more-efficient and effective systems. Introduction to Photovoltaic System Design provides readers with the knowledge they need to design high-performance PV systems. The text takes a systematic approach to designing PV, with emphasis on custom-design approaches for every system. Readers will encounter the latest, real-world information regarding site evaluations, strings and wire sizing, designing to code, PV components, and monitoring and testing. About the Series: The Photovoltaics (PV) industry stands on the brink of a revolution. The appeal of a new and growing industry has brought an influx of new PV professionals to the market, but the availability of educational resources has not kept pace with market demands. This gap has led to serious quality and performance issues that the industry will need to face in the decades ahead. The Art and Science of Photovoltaics series was developed to fill this education gap. Each book in the series goes beyond simple systematic processes by tackling performance challenges using a systems perspective. Readers do not learn PV design and installation steps in a vacuum; instead they gain the knowledge and expertise to understand interrelationships and discover new ways to improve their own systems and positively contribute to the industry.
The challenges facing the healthcare industry are unparalleled in scope, number, and magnitude. Organizational realignments of health care systems, uncertainty about the course and impact of legislation, an aging population with evolving clinical needs, the rapid evolution of information management technologies--all combined with pressure to establish reliable systems of quality management have created an unprecedented environment for health care leaders at every level of the system. Mastering Leadership: A Vital Resource for Health Care Organizations defines and clarifies the extraordinary challenges leaders in the health care industry are facing and will continue to confront in the coming years. This text advances a model of leadership that enables executives to steer their organizations through the maze of uncertainty created by legislative, economic, demographic, clinical, information management, and political change. With contributions from leading scholars and experts in the field, the authors skillfully demonstrate how the transformational demands of leadership can be effectively integrated with the transactional and operational necessities of managing. Key Features: - Uses the Competing Values Framework to guide leaders toward an aptitude for assimilating vision development, strategic planning, and operational management. - Lead authors highly experienced in a professional and academic capacity, having served as both health care executives and leaders of growing graduate programs in business, management, and leadership. - Organized into four distinct sections: competition and commitment; communication and collaboration; community and credibility; as well as coordination and compliance.
The updated second edition of best-selling Essentials of the Reid Technique: Criminal Interrogation and Confessions teaches readers how to identify and interpret verbal and nonverbal behaviors of both deceptive and truthful people, and how to move toward obtaining solid confessions from guilty persons. The Reid Technique is built around basic psychological principles and presents interrogation as an easily understood nine-step process. Separated into two parts, What You Need to Know About Interrogation and Employing the Reid Nine Steps of Interrogation, this book will help readers understand the effective and proper way that a suspect should be interrogated and the safeguards that should be in place to ensure the integrity of the confession.
EMPOWER YOURSELF! Completely revised and updated, 100 Questions & Answers About Infertility, Second Edition is an indispensible resource for both the recently diagnosed infertility patient and the veteran of unsuccessful treatments. Written in an easy-to-read format, it provides authoritative, practical answers to the most commonly asked questions about infertility. It covers a wide-range of topics including the etiology, diagnosis, and therapies available for infertility. Additionally, the appendix features key information from the CDC-SART IVF outcome.
An Ordinary Man Becomes an Extraordinary Spy... As the Second World War finally grinds to an end, the Nazis are desperate to hide assets and information that the Allies might use to their advantage. All of the Allies know that the Germans were developing the atom bomb, but no one knows the exact nature of their research or exactly how far it went. Coming out of the rubble of post-war Berlin are strong indications that a hidden cache of atomic weapons research exists and Russia and the United States both want it for themselves. US army intelligence has launched a critical mission to track down Nazi atomic weapon documentation and either retrieve it for the United States or destroy it so the Russians can't use it. The US needs a special person for this mission: a physicist who can pass as a native East German, who can take care of himself in a dangerous environment, and can interpret highly sensitive scientific research, written in German. Enter Rick Malloy, a man who has no interest in being a hero, but who is called to serve his adopted country. From Cambridge, Massachusetts to Berlin, Rick must follow clues to find Nazi technology while being pursued by the East German secret police and the Russian NKVD. Extensively researched, realistic, and compelling, Schweres Wasser is a vivid portrait of a man facing impossible odds in dangerous circumstances-and finding the best of himself.
Advanced Photovoltaic Installations provides readers with the knowledge needed to install PV systems to code and to high performance. This book also examines safety, testing, monitoring, and troubleshooting procedures.
Providing a comprehensive introduction to atmospheric science, the author identifies the fundamental concepts and principles related to atmospheric science.
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Canada's embrace of Gaelic games has provided wonderful memories for those of the Irish-Canadian community and has created an opportunity for all to discover an exciting facet of Ireland's culture.
Harrisburg served as a refuge and passageway for many African Americans fleeing the South via the Underground Railroad and moving north in search of freedom and a better way of life. African Americans of Harrisburg opens the door to this culturally diverse city of the wealthy, middle class, and poor with every possible race, religion, ethnicity, and lifestyle, which makes the fabric of the community so rich.
Psychology is of interest to academics from many fields, as well as to the thousands of academic and clinical psychologists and general public who can't help but be interested in learning more about why humans think and behave as they do. This award-winning twelve-volume reference covers every aspect of the ever-fascinating discipline of psychology and represents the most current knowledge in the field. This ten-year revision now covers discoveries based in neuroscience, clinical psychology's new interest in evidence-based practice and mindfulness, and new findings in social, developmental, and forensic psychology.
First published in 1991. Using actual case material, this text shows how psychological assessment contributes to the clarification of diagnostic issues and the development of an optimal treatment plan. It covers disorders usually first evident in childhood and ends with the Axis II personality disorders.
**Selected for Doody's Core Titles® 2024 in Pediatrics**The only reference devoted to the diagnoses and management of birth defects resulting from mechanical forces, Smith's Recognizable Patterns of Human Deformation, 5th Edition, provides evidence-based management for a range of common pediatric problems affecting the limbs and craniofacial region. Continuing the tradition of excellence established by Dr. Smith's research and teaching, this title supplies highly readable, well-illustrated guidance needed for timely intervention and effective treatment in order to avoid long-term adverse secondary consequences. It's an ideal resource offering comprehensive, systematic coverage for residents, pediatricians, practitioners, or parents seeking further information in this complex area. - Examines the initial clinical approach to suspected deformation problems, and then walks you through pathogenesis, diagnostic features, management, prognosis, and counseling for each condition. - Addresses a full range of lower extremity deformations; joint dislocations; nerve palsies; chest and spinal deformations; head and neck deformations; craniosynostosis and cranial bone variations; problems associated with abnormal birth presentation, birth palsies, and procedure-related defects; infant head shape variations; and torticollis. - Includes new chapters on early embryonic disruption and fetal disruption, new Key Points boxes throughout, new insights and references in every chapter, and a new video on the physical examination of a patient with a congenital radial nerve palsy. - Distinguishes deformations from malformations for appropriate management. - Utilizes four consistent sections in every chapter—Genesis, Features, Management and Prognosis, and Differential Diagnosis—to provide concise yet comprehensive information on 50 common pediatric conditions. - Provides evidence-based management recommendations on common fetal complications such as oligohydramnios, pulmonary hypoplasia, and uterine structural abnormalities, and discusses current management techniques for each. - Offers essential information to a range of professionals, including neonatologists, pediatricians, family practitioners, nurses, physical and occupational therapists, rehabilitative specialists, pediatric nurse practitioners, and residents in all fields. - Any additional digital ancillary content may publish up to 6 weeks following the publication date.
An engaging and delightfully illustrated account of the impact of railroads on the American built environment and on American culture from the last decades of the nineteenth century to the 1930's.
The SAGE Handbook of Prejudice, Stereotyping and Discrimination provides comprehensive coverage on the state of research, critical analysis and promising avenues for further study on prejudice, stereotyping and discrimination. Each chapter presents in-depth reviews of specific topics, describing the current state of knowledge and identifying the most productive new directions for future research. Representing both traditional and emerging perspectives, this multi-disiplinary and truly international volume will serve as a seminal resource for students and scholars.
When the game is on the line, some coaches tense up. They scream, they yell. But Mike Brey remains calm, having instilled confidence in his players and having built a system in which they have great freedom. Fueled with a competitive streak that belies his fun and easygoing demeanor, Brey has turned Notre Dame into a national contender. When he took over Notre Dame, the school had not reached the NCAA Tournament in a decade. Under Brey the Fighting Irish have qualified for the Big Dance 12 times in 17 seasons, reaching the Elite Eight in 2015 and 2016. And in 2018 he passed the legendary Digger Phelps to become the winningest coach in program history. In this autobiography Brey, the son of educators and athletes, depicts the culture he has created at Notre Dame while profiling his amazing basketball path, having learned from coaching legends Morgan Wootten and Mike Krzyzewski. From the whirlwind turn of events during Matt Doherty's departure that led to his hiring, to recruiting battles, to changing conference affiliations, to epic NCAA Tournament games against Kentucky and Wisconsin, to defeating Tobacco Road powers en route to winning in the ACC, Brey reflects on his remarkable life and career in Keeping It Loose. That includes growing up in the Beltway, teaching at DeMatha Catholic High School, coaching under Krzyzewski, and guiding Delaware into the NCAA Tournament. Brey shares insider stories and memories of Fighting Irish stars Troy Murphy, Luke Harangody, Jerian Grant, Bonzie Colson, and many more. You'll learn why the man described as the "loosest coach in America" is also one of its finest.
Jones & Bartlett Learning is the Official Print and Mobile Provider of the Johns Hopkins POC-IT Center ABX Guide. Thoroughly revised and updated for 2012, the Johns Hopkins ABX Guide, Third Edition continues to provide current, authoritative and comprehensive information on anti-microbial agents, infectious disease and commonly encountered pathogens, in one portable volume. Written by experts at the world-renowned Johns Hopkins University School of Medicine, this must-have resource features expert recommendations, clinical and diagnostic decision-making tools, and drug-to-drug interactions. Concise, thorough, and current, The Johns Hopkins ABX Guide, Second Edition is designed for quick reference and comprehension. Information is featured in an easy-to-access format that facilitates rapid application of knowledge at the point of care.
The #1 Easy, Common-Sense Guide to SQL Queries--Updated for Today's Databases, Standards, and Challenges SQL Queries for Mere Mortals ® has earned worldwide praise as the clearest, simplest tutorial on writing effective SQL queries. The authors have updated this hands-on classic to reflect new SQL standards and database applications and teach valuable new techniques. Step by step, John L. Viescas and Michael J. Hernandez guide you through creating reliable queries for virtually any modern SQL-based database. They demystify all aspects of SQL query writing, from simple data selection and filtering to joining multiple tables and modifying sets of data. Three brand-new chapters teach you how to solve a wide range of challenging SQL problems. You'll learn how to write queries that apply multiple complex conditions on one table, perform sophisticated logical evaluations, and think "outside the box" using unlinked tables. Coverage includes -- Getting started: understanding what relational databases are, and ensuring that your database structures are sound -- SQL basics: using SELECT statements, creating expressions, sorting information with ORDER BY, and filtering data using WHERE -- Summarizing and grouping data with GROUP BY and HAVING clauses -- Drawing data from multiple tables: using INNER JOIN, OUTER JOIN, and UNION operators, and working with subqueries -- Modifying data sets with UPDATE, INSERT, and DELETE statements Advanced queries: complex NOT and AND, conditions, if-then-else using CASE, unlinked tables, driver tables, and more Practice all you want with downloadable sample databases for today's versions of Microsoft Office Access, Microsoft SQL Server, and the open source MySQL database. Whether you're a DBA, developer, user, or student, there's no better way to master SQL. informit.com/aw forMereMortals.com
Indispensable for all types and sizes of nonprofit organizations, this important book imparts a clear sense of the technical expertise and proficiency needed as a nonprofit financial officer and includes real-world case studies, checklists, tables, and sample policies to clarify and explain financial concepts.
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