Eight chapters exploring three topics crucial to making defensible claims Among the important topics in supporting advertising claims, there are three that have needed attention for the last decade. These three topics are testing for equivalence, testing for multiplicative claims, and accounting for no preference/difference in product testing. After reading this book, practitioners will have a reliable basis for making defensible and truthful advertising claims that can be backed up by competent science. Daniel M. Ennis and John M. Ennis use their combined expertise to guide readers to develop a technical background in the three areas that support advertising claims substantiation. If you are involved in providing technical support for claims, or refuting those of your competitors, you will need to know what is in this book.
Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of Liking® and Landscape Segmentation Analysis® (LSA) Optimizing Product Portfolios Probabilistic Multidimensional Scaling Combinatorial Tools Designing Tests and Surveys The technical content behind each scenario has been kept to a minimum so that ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail. Examples range from dairy products to beverages and fragrance products and are designed to appeal to a broad audience in the product research field. 27 tables for product testing methods have been included so the reader can interpret results from discrimination methodologies such as the tetrad test, the triangle test, the same-different method, the duo-trio test, replicated testing, and others. 186 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy. To order print copies of this book, please call (804) 675-2980 or visit www.ifpress.com.
The poor quality of water, as well as its restricted supply and availability, is one of the biggest challenges of our time, with presently two-fifth's of the world's population unable to find adequate fresh water for essential usage.Over 40 years' research has been carried out on the positive effects that rhythms and specific water flow has on water's capacity to support life. Energizing Water presents this cutting-edge research to the general and professional reader at a time when interest in finding solutions to water's huge worldwide problems is growing rapidly.Three aspects determine water quality: its chemical constituents (including its oxygen levels); its organic aspects (with the danger of contamination by effluent, pathogens and algae); and its 'energetic' nature. The latter facet has been recognized from time immemorial by traditional societies, who have developed their own sciences in relation to water quality, using terms such as prana and chi for energy. Now, through the introduction of quantum physics into the life sciences, modern science is beginning to accept this concept, measuring energy as light emission.Research into energetic water quality - and particularly into the creation of moulded surfaces that support biological purification of the chemical and organic elements, as well as enlivening the energetic attributes - goes back to George Adams' and John Wilkes' pioneering work in the 1960s. The invention of Flowform technology in 1970 carried this research further, providing the world with one of the first modern-day, biomimicry eco-technologies. This creative technology applies nature's best methods to produce extraordinary results, and this book outlines the background story on research and application of the Flowform method today.JOHN WILKES originated the Flowform Method in 1970 following periods of work with George Adams and Theodor Schwenk. After further research, project work led to installations in many countries. In 2002 an Institute was built at Emerson College providing more adequate space for research into the qualitative effects of rhythmic movement on water.JOCHEN SCHWUCHOW is a freelance research and teaching consultant at Emerson College in England.IAIN TROUSDELL is director of the Healing Water Institute in NZ
I am unaware of any textbook which provides such comprehensive coverage of the field and doubt that this work will be surpassed in the foreseeable future, if ever!' From the foreword by Robert C. Moellering, Jr., M.D, Shields Warren-Mallinckrodt Professor of Medical Research, Harvard Medical School, USA Kucers' The Use of Antibiotics is the leading major reference work in this vast and rapidly developing field. More than doubled in length compared to the fifth edition, the sixth edition comprises 3000 pages over 2-volumes in order to cover all new and existing therapies, and emerging drugs not yet fully licensed. Concentrating on the treatment of infectious diseases, the content is divided into 4 sections: antibiotics, anti-fungal drugs, anti-parasitic drugs and anti-viral drugs, and is highly structured for ease of reference.Within each section, each chapter is structured to cover susceptibility, formulations and dosing (adult and paediatric), pharmacokinetics and pharmacodynamics, toxicity and drug distribution, detailed discussion regarding clinical uses, a feature unique to this title. Compiled by an expanded team of internationally renowned and respected editors, with a vast number of contributors spanning Europe, Africa, Asia, Australia, South America, the US and Canada, the sixth edition adopts a truly global approach. It will remain invaluable for anyone using antimicrobial agents in their clinical practice and provides in a systematic and concise manner all the information required when treating infections requiring antimicrobial therapy. Kucers' The Use of Antibiotics is available free to purchasers of the books as an electronic version on line or on your desktop: It provides access to the entire 2-volume print material It is fully searchable, so you can find the relevant information you need quickly Live references are linked to PubMed referring you to the latest journal material Customise the contents - you can highlight sections and make notes Comments can be shared with colleagues/tutors for discussion, teaching and learning The text can also be reflowed for ease of reading Text and illustrations copied will be automatically referenced to Kucers' The Use of Antibiotics
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