John Lowe's Books

Sports Sponsorship

Principles and Practices

By: John A. Fortunato

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Sports Sponsorship

Principles and Practices

By: John A. Fortunato

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.

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Page Count

227

Publisher

McFarland

Published Date

ISBN 10

0786474319

ISBN 13

9780786474318

High Drama

The Rise, Fall, and Rebirth of American Competition Climbing

By: John Burgman,Kynan Waggoner

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High Drama

The Rise, Fall, and Rebirth of American Competition Climbing

By: John Burgman,Kynan Waggoner

One afternoon in 1987, two renegade climbers in Berkeley, California, hatched an ambitious plan: under the cover of darkness, they would rappel down from a carefully scouted highway on-ramp, gluing artificial handholds onto the load-bearing concrete pillars underneath. Equipped with ingenuity, strong adhesive, and an urban guerilla attitude, Jim Thornburg and Scott Frye created a serviceable climbing wall. But what they were part of was a greater development: the expansion and reimagining of a sport now slated for a highly anticipated Olympic debut in 2020. High Drama explores rock climbing's transformation from a pursuit of select anti-establishment vagabonds to a sport embraced by competitors of all ages, social classes, and backgrounds. Climbing magazine's John Burgman weaves a multi-layered story of traditionalists and opportunists, grassroots organizers and business-minded developers, free-spirited rebels and rigorously coached athletes.

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Page Count

325

Publisher

Triumph Books

Published Date

ISBN 10

1641254092

ISBN 13

9781641254090

Illustrations of the Literary History of the Eighteenth Century

By: John Nichols

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Illustrations of the Literary History of the Eighteenth Century

By: John Nichols

This eight-volume set, published 1817-58 by the Nichols family, is a sequel to John Nichols' Literary Anecdotes (1812-15), and provides a useful source of biographical material on authors and publishers at a time when many of the literary genres we now take for granted were first being developed.

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Page Count

923

Publisher

Cambridge University Press

Published Date

ISBN 10

1108077412

ISBN 13

9781108077415

American Bandstand

Dick Clark and the Making of a Rock 'n' Roll Empire

By: John Jackson

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American Bandstand

Dick Clark and the Making of a Rock 'n' Roll Empire

By: John Jackson

I don't make culture, I sell it" Dick Clark once remarked. Indeed, the man who reigned as host of American Bandstand for nearly four decades may not have invented rock 'n' roll, but he sold it to the American public better than anyone before or since. Before Clark, rock 'n' roll was the step child of radio--which took to playing records as a cost-saving measure after television siphoned off radios most lucrative sponsors. But it was network television--and specifically Clarks Bandstand--that ultimately legitimized what was then viewed by most adults as vulgar, low-class music, broadcasting a sanitized vision of rock 'n' roll straight into Americas living rooms five afternoons a week. Here is the first book to tell the full story of what happened in front of--and behind--the cameras on Dick Clark's American Bandstand, providing both a history of this landmark show and of the changing styles of rock 'n' roll over four decades. Based on extensive interviews with music business figures, recording stars, and Clark himself, and featuring dozens of rare or never before published photographs, this is a riveting and uncensored account of a show that managed to survive countless revolutions in popular music. Jackson describes Bandstands humble beginnings in Philadelphias blue collar south side, the sex scandal that scuttled the first host of Bandstand and enabled Clark to launch his career, the glory days when an appearance on Bandstand was one of the most prized gigs in the music business and when teenagers lined up for blocks hoping to enter the studio, and memorable Bandstand appearances by rock 'n' roll royalty from Chubby Checker and Frankie Avalon, to Jerry Lee Lewis and Jefferson Airplane, to Pink Floyd and Madonna. Here as well is a candid look at the backstage financial maneuvering that allowed Clark to launch a video and entertainment empire worth nearly $200 million dollars today. Voted Most Likely To Sell The Brooklyn Bridge by his high school classmates, Clark emerges as a cunning business impresario determined to make millions. Readers learn how Clark decided which eager young singers would appear on the show, how he managed to survive a 1959 Congressional payola investigation that destroyed the careers of many other popular disc jockeys, how much money he earned from his personal financial investments in many of the songs played on Bandstand, and his importance to ABC in its fledgling days as a national television network. As entertaining as it is eye-opening, Dick Clark's American Bandstand will bring back a flood of memories to everyone who lived through that era. It will fascinate everyone interested in popular American culture or in rock 'n' roll history.

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Page Count

576

Publisher

Oxford University Press

Published Date

ISBN 10

0190284900

ISBN 13

9780190284909

Soldiers' Pay and War Birds: Diary of an Unknown Aviator

By: William Faulkner,John McGavock Grider

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Soldiers' Pay and War Birds: Diary of an Unknown Aviator

By: William Faulkner,John McGavock Grider

Examining the reality of First World War aviators, this volume features William Faulkner’s astonishing first novel, Soldiers’ Pay, alongside the diary of an unknown veteran who died in action. William Faulkner’s Soldiers’ Pay was first published in 1926 and explores the life of a severely wounded aviator when he returns from war to his small hometown. The seminal novel presents the struggles of many soldiers following the First World War and gives insight into the men’s physical and psychological trauma. Accompanying Faulkner’s masterpiece is the diary of an American WWI aviator. The diary’s author served alongside the aviator in battle and published the text in honour of his comrade. John MacGavock Grider is commonly thought to be the diarist, with his memoirs being edited and published in 1926 by his friend and fellow aviator, Elliot White Springs. Detailing his life in battle from 20th September 1917 to late August 1918, Grider describes his flying experience and provides glimpses into a soldier’s off-duty life. This new edition of Soldiers' Pay and War Birds: Diary of an Unknown Aviator is complete with two introductory poems by Thomas Hardy and Wilfred Owen. A remarkable volume, not to be missed by those interested in the First World War and American history.

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Page Count

372

Publisher

Read Books Ltd

Published Date

ISBN 10

1528798201

ISBN 13

9781528798204

Universal Horrors

The Studio's Classic Films, 1931-1946, 2d ed.

By: Tom Weaver,Michael Brunas,John Brunas

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Universal Horrors

The Studio's Classic Films, 1931-1946, 2d ed.

By: Tom Weaver,Michael Brunas,John Brunas

Revised and updated since its first publication in 1990, this acclaimed critical survey covers the classic chillers produced by Universal Studios during the golden age of hollywood horror, 1931 through 1946. Trekking boldly through haunts and horrors from The Frankenstein Monster, The Wolf Man, Count Dracula, and The Invisible Man, to The Mummy, Paula the Ape Woman, The Creeper, and The Inner Sanctum, the authors offer a definitive study of the 86 films produced during this era and present a general overview of the period. Coverage of the films includes complete cast lists, credits, storyline, behind-the-scenes information, production history, critical analysis, and commentary from the cast and crew (much of it drawn from interviews by Tom Weaver, whom USA Today calls "the king of the monster hunters"). Unique to this edition are a new selection of photographs and poster reproductions and an appendix listing additional films of interest.

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Page Count

617

Publisher

McFarland

Published Date

ISBN 10

0786491507

ISBN 13

9780786491506

Post-Keynesian Essays from Down Under Volume IV: Essays on Theory

Theory and Policy in an Historical Context

By: G. Harcourt,Peter Kriesler,Joseph Halevi,John Nevile

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Post-Keynesian Essays from Down Under Volume IV: Essays on Theory

Theory and Policy in an Historical Context

By: G. Harcourt,Peter Kriesler,Joseph Halevi,John Nevile

Joseph Halevi, G. C. Harcourt, Peter Kriesler and J. W. Nevile bring together a collection of their most influential papers on post-Keynesian thought. Their work stresses the importance of the underlying institutional framework, of the economy as a historical process and, therefore, of path determinacy. In addition, their essays suggest the ultimate goal of economics is as a tool to inform policy and make the world a better place, with better being defined by an overriding concern with social justice. Volume IV explores theory.

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Page Count

536

Publisher

Springer

Published Date

ISBN 10

1137475293

ISBN 13

9781137475299

Southside Virginia Families

By: John Bennett Boddie

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Southside Virginia Families

By: John Bennett Boddie

The second volume of the set (see Item 531) covers more families from the early counties of Virginia's Lower Tidewater and Southside regions. With an index in excess of 10,000 names.

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Page Count

298

Publisher

Genealogical Publishing Com

Published Date

ISBN 10

0806300418

ISBN 13

9780806300412

Doggett's New York City Directory

By: John Doggett

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Doggett's New York City Directory

By: John Doggett

Reprint of the original, first published in 1845.

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Page Count

470

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385263557

ISBN 13

9783385263550

The Life of Napoleon I

Volume II

By: John Holland Rose

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The Life of Napoleon I

Volume II

By: John Holland Rose

Reproduction of the original: The Life of Napoleon I by John Holland Rose

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Page Count

466

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3732669947

ISBN 13

9783732669943

Broadway Musicals, 1943-2004

By: John Stewart

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Broadway Musicals, 1943-2004

By: John Stewart

On March 31, 1943, the musical Oklahoma! premiered and the modern era of the Broadway musical was born. Since that time, the theatres of Broadway have staged hundreds of musicals--some more noteworthy than others, but all in their own way a part of American theatre history. With more than 750 entries, this comprehensive reference work provides information on every musical produced on Broadway since Oklahoma's 1943 debut. Each entry begins with a brief synopsis of the show, followed by a three-part history: first, the pre-Broadway story of the show, including out-of-town try-outs and Broadway previews; next, the Broadway run itself, with dates, theatres, and cast and crew, including replacements, chorus and understudies, songs, gossip, and notes on reviews and awards; and finally, post-Broadway information with a detailed list of later notable productions, along with important reviews and awards.

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Page Count

6404

Publisher

McFarland

Published Date

ISBN 10

1476603294

ISBN 13

9781476603292

Book's by John Lowe

Sports Sponsorship

Sports Sponsorship

High Drama

High Drama

Illustrations of the Literary History of the Eighteenth Century

Illustrations of the Literary History of the Eighteenth Century

American Bandstand

American Bandstand

Soldiers' Pay and War Birds: Diary of an Unknown Aviator

Soldiers' Pay and War Birds: Diary of an Unknown Aviator

Universal Horrors

Universal Horrors

Post-Keynesian Essays from Down Under Volume IV: Essays on Theory

Post-Keynesian Essays from Down Under Volume IV: Essays on Theory

Southside Virginia Families

Southside Virginia Families

Doggett's New York City Directory

Doggett's New York City Directory

The Life of Napoleon I

The Life of Napoleon I

Broadway Musicals, 1943-2004

Broadway Musicals, 1943-2004

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