Impelled by runaway spending and rampant corruption, America's much-beloved games of college basketball and football are being threatened. The specter of billion-dollar sums being showered on coaches, voracious athletic directors, hordes of support staff and lavish comforts for fans has led to a near-deafening roar to pay the players. The injustice of such sums being amassed, in the main, from the labor of young men of color many of whom come from disadvantaged backgrounds cannot be justified; and yet, American society has allowed this intractable problem to fester for more than half a century. Lured by the glitter of untold riches, naive young players enroll year after year in colleges and universities expecting the ultimate reward of a highly paid career as a pro. Only a minuscule few will advance that far; even fewer will reap significant financial rewards. Instead of educating them, colleges and universities force them into full-time athletic jobs in which their labor is shamelessly exploited. Small wonder that outraged critics demand compensation for the players, but these same critics only present vague answers when asked how such a radical change would work. College Sports on the Brink of Disaster, first published as Marching Toward Madness and now newly updated, cites twenty-one reasons why the pro-pay position is wrong, among them the prospect that the player talent pool will be concentrated to even fewer rich schools; recruiting wars will lead to more frequent scandals; and the regulatory powers of the NCAA will exponentially increase. Worst of all, pay-for-play will encourage schools to shirk even further the imperative to educate the young athletes. College Sports on the Brink of Disaster presents comprehensive reforms to end cheating and corruption in college sports, to put academics first, and to end the peonage of non-white athletes once and for all.
This book is a thoughtful consideration of the college athlete and whether those athletes should be paid. The authors discuss the history of the student athlete and the ideals that those role models have inspired. As former college coaches, the authors hope to offer their insight into the consequences of paying these student athletes"--
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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