A "no nonsense" rulebook to follow to achieve a winning marketing strategy. Successful marketers don't just get lucky or serendipitously find success. They ten to follow rules ? rules of strategy that transcend all competitive situations, from war and sports to business and life. This book will take you through the 10 rules for strategic marketing success with hundreds of examples of organizations that have successfully followed the rules.
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company’s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Tin Pan Alley, once New York City’s songwriting and recording mecca, issued more than a thousand songs about the American South in the first half of the twentieth century. In Reinventing Dixie, John Bush Jones explores the broad impact of these songs in creating and disseminating the imaginary view of the South as a land of southern belles, gallant gentlemen, and racial harmony. In profiles of Tin Pan Alley’s lyricists and composers, Jones explains how a group of undereducated and untraveled writers—the vast majority of whom were urban northerners or European immigrants— constructed the specific and detailed images of the South used in their song lyrics. In the process of evaluating the origins of Tin Pan Alley’s songbook, Jones analyzes these songwriters’ attitudes about North-South reconciliation, ideals of honor and hospitality, and the recurring theme of the yearning for home. Though a few of the songs employed parody or satire to undercut the vision of a peaceful, romantic South, the majority ignored the realities of racism and poverty in the region. By the end of Tin Pan Alley’s era of cultural prominence in the mid-twentieth century, Jones contends that the work of its writers had cemented the “moonlight and magnolias” myth in the minds of millions of Americans. Reinventing Dixie sheds light on the role of songwriters in forming an idyllic vision of the South that continues to influence the American imagination.
In Millenarian Dreams and Racial Nightmares, John H. Matsui argues that the political ideology and racial views of American Protestants during the Civil War mirrored their religious optimism or pessimism regarding human nature, perfectibility, and the millennium. While previous historians have commented on the role of antebellum eschatology in political alignment, none have delved deeply into how religious views complicate the standard narrative of the North versus the South. Moving beyond the traditional optimism/pessimism dichotomy, Matsui divides American Protestants of the Civil War era into “premillenarian” and “postmillenarian” camps. Both postmillenarian and premillenarian Christians held that the return of Christ would inaugurate the arrival of heaven on earth, but they disagreed over its timing. This disagreement was key to their disparate political stances. Postmillenarians argued that God expected good Christians to actively perfect the world via moral reform—of self and society—and free-labor ideology, whereas premillenarians defended hierarchy or racial mastery (or both). Northern Democrats were generally comfortable with antebellum racial norms and were cynical regarding human nature; they therefore opposed Republicans’ utopian plans to reform the South. Southern Democrats, who held premillenarian views like their northern counterparts, pressed for or at least acquiesced in the secession of slaveholding states to preserve white supremacy. Most crucially, enslaved African American Protestants sought freedom, a postmillenarian societal change requiring nothing less than a major revolution and the reconstruction of southern society. Millenarian Dreams and Racial Nightmares adds a new dimension to our understanding of the Civil War as it reveals the wartime marriage of political and racial ideology to religious speculation. As Matsui argues, the postmillenarian ideology came to dominate the northern states during the war years and the nation as a whole following the Union victory in 1865.
A combat veteran of the Vietnam War draws on oral histories, after-action reports, diaries, letters, and other archival sources to debunk the view that the junior officers who served in Vietnam were poorly trained, unmotivated soldiers typified by Lt. William Calley of My Lai infamy.
Provides a review of diseases of the small intestine in children, with an emphasis upon a discussion of their causes, clinical manifestations and the newer techniques which are used in diagnosis as well as modern methods of management. The book will be of value to the consultant paediatrician and paediatric surgeon as well as to the paediatric registrar and house officer as a practical guide to their understanding of these diseases. It is also intended for adult physicians, gastroenterologists and surgeons who wish to survey the clinical spectrum of disease of the small intestine in childhood.
* What are the key features of partnerships between family and professional carers? * How do partnerships change over time? * What is needed to help create the best working partnerships? Forging partnerships between service users, family carers and service providers is a key theme in both the policy and academic literatures. However, what such partnerships mean and how they can be created and sustained while responding to change over time, is far from clear. This book considers how family and professional carers can work together more effectively in order to provide the highest quality of care to people who need support in order to remain in their own homes. It adopts a temporal perspective looking at key transitions in caregiving and suggests the most appropriate types of help at particular points in time. It draws on both empirical and theoretical sources emerging from several countries and relating to a number of differing caregiving contexts in order to illustrate the essential elements of 'relationship-centred' care. Partnerships in Family Care will be important reading for all health care students and professionals with an interest in community and home care for the ill, disabled, and elderly.
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Operations in Iraq and Afghanistan have shown that U.S. forces need more-effective techniques and procedures to conduct counterinsurgency. It is likely that U.S. forces will face similar, irregular warfare tactics from future enemies that are unwilling to engage in conventional combat with U.S. forces. This monograph examines the nature of the contemporary insurgent threat and provides insights on using operational analysis techniques to support intelligence operations in counterinsurgencies. The authors examine the stages of an insurgency and discuss the kinds of intelligence that are needed at each stage. A number of techniques -- pattern discernment and predictive analysis, for example -- appear to show promise of being useful to intelligence analysis. The authors also explore two closely connected methods in depth to examine the interactions between friendly and enemy forces: game theory and change detection." -- p. [4] of cover.
A complete overview of the evolving organization, tactics, doctrine, weapons and equipment of the US Infantry in the Pacific, Mediterranean and European theatres, from 1944 to the war's end. This follow-up to Battle Orders 17: US Army Infantry Divisions 1942-43, covers the critical period 1944-45 when changes instituted by Lieutenant General Leslie J McNair, the head of the Army Ground Forces and an organizational genius, were imposed on an army reluctant to change. The book includes a table outlining all 66 US Infantry Army divisions that served during World War II, and analyzes the organization of manpower and resources that turned these divisions into a war-winning army.
Following three successful editions, the fourth edition of this book provides concise, updated guidance and procedures for providing logistical support to a deployed army on 21st-century battlefields.
About two dozen peer-reviewed papers from a symposium in Orlando, Florida, November-December 1989, focus on the international aspect of the effort to integrate and harmonize computer databases of materials. They give much attention to standardization, guidelines for people just starting, and applica
Dr. John A. Kastor has studied two leading centers in specialty care, the Cleveland Clinic and the University Hospitals of Cleveland, to learn what these institutions are doing to survive in the current era. Using the findings of more than two hundred interviews with physicians, administrators, investigators, and trustees, the author describes in detail these rival organizations, their individual struggles against the economic pressures presented by managed care, and their sometimes bitter competition for patients.
The US Army infantry division was an intricate system of men and equipment welded together by doctrine and organization into an entity that could fight, maneuver, communicate within itself as well as with outside entities, and regenerate itself through a supply and replacement system. This book examines the organizational development, mobilization, deployment and combat actions of World War II US Army infantry divisions up until the end of 1943. Among the units covered are the separate infantry regiments and battalions of the "standard" type, showing how the Army's new "triangular" infantry division (based on three infantry regiments) evolved from the earlier "square" division (based on four).
With an estimated population of at least 500,000 distributed across nineteen states, the wild-living pig (Sus scrofa) is the most abundant free-ranging introduced ungulate in the United States. Until now, however, little has been known about the wild pig on a national scale, despite its abundance and significance as both a pest and a game animal. Whereas previous studies have been regional in scope, Wild Pigs in the United States is the most comprehensive work available on wild pig history, current status, comparative morphology, and other subjects important to the species' management and control. The information in this volume relates to the country's three prevalent wild pig types: the introduced Eurasian wild boar, the feral (once domestic, now wild) hog, and hybrids of the two. The first section of the book presents a history of wild pigs in this country-their origins; when, where, and by whom they were first introduced; and their subsequent dispersal. John J. Mayer and I. Lehr Brisbin, Jr. then develop specific criteria, based on taxonomic principles, for differentiating between the wild pig types. Employing numerous illustrations, graphs, and tables, they analyze and compare morphometric and discrete characters of the skull, external body dimensions and proportions, coat colorations patterns, and hair structure and form. A report on the status of wild pig populations in the United States (as of 1991) completes the volume. To profile the present ranges, habitats, and morphotypic makeups of wild pigs, the authors conducted two national surveys--in 1981 and 1988--among private individuals and federal and state personnel. Their report is also based on other recent wild pig studies and additional information from survey respondents. The book's reference section is particularly valuable, for its lists all sources consulted as well as the names and addresses of authorities the authors interviewed or with whom they corresponded. Aided by the book's wealth of current data, biologists and wildlife managers can make informed decisions about such issues as state versus private ownership of wild pig populations and the status of wild pigs as pests or game animals. In addition, hunters and sportsmen, zoologists, and even specialized historians and archaeologists will find Wild Pigs in the United States useful and informative.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.