John K. Ryans's Books

Essentials of Marketing High Technology

By: William L. Shanklin,John K. Ryans

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Essentials of Marketing High Technology

By: William L. Shanklin,John K. Ryans

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

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Page Count

390

Publisher

Lexington Books

Published Date

ISBN 10

0669132128

ISBN 13

9780669132120

India Business

Finding Opportunities in this Big Emerging Market

By: Aruna Chandra,Pradeep A. Rau,John K. Ryans

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India Business

Finding Opportunities in this Big Emerging Market

By: Aruna Chandra,Pradeep A. Rau,John K. Ryans

Doing business in India isn't easy but it presents an important opportunity for today's global marketer. India is second only to China among the countries the U.S. Department of Commerce calls Big Emerging Markets. India Business provides up-to-date information on:-- The middle class Indian consumer.-- Specific industry sectors in India including information technology, services, and retailing.-- Urban markets in India.-- Politics and the Indian economy.-- Strategies for market entry, marketing, advertising, and promotion.-- Resources of business information in the U.S. and in India.Vignettes throughout the book bring a human face to the country and Indian business practices. Adding depth are three interviews with executives who have several years of on-the-ground experience in India, marketing their companies' products and making things happen.You get practical advice from authors who are writing about their native land of India and have years of experience consulting with international businesses. Three long-term and short-term economic scenarios are supplemented with a checklist of what to watch for and the authors' assessment of the most likely economic scenarios. You learn the pros and cons so you can consider the Indian market with fresh information, but a realistic point of view.

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Page Count

216

Publisher

Paramount Market Publishing

Published Date

ISBN 10

096714390X

ISBN 13

9780967143903

International and Global Marketing

Concepts and Cases

By: Taylor W. Meloan,John L. Graham

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International and Global Marketing

Concepts and Cases

By: Taylor W. Meloan,John L. Graham

This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

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Page Count

474

Publisher

McGraw-Hill/Irwin

Published Date

ISBN 10

0256218943

ISBN 13

9780256218947

Therapeutic Exercise

Foundations and Techniques

By: Carolyn Kisner,Lynn Allen Colby,John Borstad

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Therapeutic Exercise

Foundations and Techniques

By: Carolyn Kisner,Lynn Allen Colby,John Borstad

The premier text for therapeutic exercise Here is all the guidance you need to customize interventions for individuals with movement dysfunction. You’ll find the perfect balance of theory and clinical technique—in-depth discussions of the principles of therapeutic exercise and manual therapy and the most up-to-date exercise and management guidelines.

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Page Count

3368

Publisher

F.A. Davis

Published Date

ISBN 10

1719649472

ISBN 13

9781719649476

Smart Things to Know About, Brands & Branding

By: John L. Mariotti

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Smart Things to Know About, Brands & Branding

By: John L. Mariotti

The rules of branding are changing by the minute - smart advice to keep yours on top.

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Page Count

244

Publisher

Capstone

Published Date

ISBN 10

1841120391

ISBN 13

9781841120393

International Business

By: John S. Hill

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International Business

By: John S. Hill

Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the 'whats' and 'whys' of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level. It integrates business topics and environmental analysis into a strategic, global-local framework. It places current events in focus by covering history and geography as they affect international business. It includes a unique chapter on global industry and competitor analysis, a common business tool, but a topic not covered in other texts. It covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context. It focuses on corporate analysis, planning, and internationalization, vital corporate practices rarely covered in other textbooks. It includes short cases for undergraduates and longer cases for graduate students. International Business: Managing Globalization is ideal for the introduction to business course or for courses focusing on international or global business strategy

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Page Count

737

Publisher

SAGE

Published Date

ISBN 10

1412953642

ISBN 13

9781412953641

Book's by John K. Ryans

Essentials of Marketing High Technology

Essentials of Marketing High Technology

India Business

India Business

International and Global Marketing

International and Global Marketing

Therapeutic Exercise

Therapeutic Exercise

Smart Things to Know About, Brands & Branding

Smart Things to Know About, Brands & Branding

International Business

International Business

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