John Gerzema's Books

The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future

By: John Gerzema,Michael D'Antonio

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The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future

By: John Gerzema,Michael D'Antonio

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

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Page Count

308

Publisher

John Wiley & Sons

Published Date

ISBN 10

111845295X

ISBN 13

9781118452950

Spend Shift

How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

By: John Gerzema,Michael D'Antonio

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Spend Shift

How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

By: John Gerzema,Michael D'Antonio

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

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Page Count

289

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470902329

ISBN 13

9780470902325

The Brand Bubble

The Looming Crisis in Brand Value and How to Avoid It

By: John Gerzema,Edward Lebar

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The Brand Bubble

The Looming Crisis in Brand Value and How to Avoid It

By: John Gerzema,Edward Lebar

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

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284

Publisher

John Wiley & Sons

Published Date

ISBN 10

047044939X

ISBN 13

9780470449394

Strategic Management

Theory and Practice

By: John A. Parnell

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Strategic Management

Theory and Practice

By: John A. Parnell

Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

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Page Count

665

Publisher

SAGE Publications

Published Date

ISBN 10

1483322645

ISBN 13

9781483322643

Measurement for the Social Sciences

The C-OAR-SE Method and Why It Must Replace Psychometrics

By: John R. Rossiter

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Measurement for the Social Sciences

The C-OAR-SE Method and Why It Must Replace Psychometrics

By: John R. Rossiter

This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: • Management • Marketing • Information Systems • Organizational Behavior • Psychology • Sociology C-OAR-SE is a rationally rather than empirically-based theory and procedure. It can be used for designing measures of the most complex and also the most basic constructs that we use in social science research. C-OAR-SE is a radical alternative to the traditional empirically-based psychometric approach, and a considerable amount of the book’s content is devoted to demonstrating why the psychometric approach does not produce valid measures. The book argues that the psychometric approach has resulted in many misleading findings in the social sciences and has led to erroneous acceptance – or rejection – of many of our main theories and hypotheses, and that the C-OAR-SE approach to measurement would correct this massive problem. The main purpose of this book is to introduce and explain C-OAR-SE construct measurement theory in a way that will be understood by all social science researchers and that can be applied to designing new, more valid measures. Featuring numerous examples, practical applications, end-of-chapter questions, and appendices, the book will serve as an essential resource for students and professional researcher alike.

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Page Count

174

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1441971580

ISBN 13

9781441971586

Radical Business

How to Transform Your Organization in the Age of Global Crisis

By: John A. Davis

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Radical Business

How to Transform Your Organization in the Age of Global Crisis

By: John A. Davis

Businesses are major contributors to the global problems we face, but they are also well-placed to effect positive change. John Davis offers examples of companies that are taking action and presents a framework to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.

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Page Count

153

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1802628096

ISBN 13

9781802628098

The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future

By: John Gerzema,Michael D'Antonio

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The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future

By: John Gerzema,Michael D'Antonio

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Page Count

308

Publisher

John Wiley & Sons

Published Date

ISBN 10

111859620X

ISBN 13

9781118596203

Spend Shift

How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

By: John Gerzema,Michael D'Antonio

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Spend Shift

How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

By: John Gerzema,Michael D'Antonio

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Page Count

289

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470902329

ISBN 13

9780470902325

The Brand Bubble

The Looming Crisis in Brand Value and How to Avoid It

By: John Gerzema,Edward Lebar

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The Brand Bubble

The Looming Crisis in Brand Value and How to Avoid It

By: John Gerzema,Edward Lebar

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Solve jigsaw puzzle

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Page Count

284

Publisher

John Wiley & Sons

Published Date

ISBN 10

047044939X

ISBN 13

9780470449394

John Jerningham's Journal

By: John Jerningham

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John Jerningham's Journal

By: John Jerningham

Reprint of the original, first published in 1871. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.

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Page Count

142

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3382160536

ISBN 13

9783382160531

John the Theologian and His Paschal Gospel

A Prologue to Theology

By: John Behr

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John the Theologian and His Paschal Gospel

A Prologue to Theology

By: John Behr

John the theologian and his Paschal Gospel brings three different kinds of readers of the Gospel of John together with the theological goal of understanding what is meant by Incarnation and how it relates to Pascha, the Passion of Christ, how this is conceived of as revelation, and how we speak of it. The first group of readers are the Christian writers from the early centuries, some of whom (such as Irenaeus of Lyons) stood in direct continuity, through Polycarp of Smyrna, with John himself. In exploring these writers, John Behr offers a glimpse of the figure of John and the celebration of Pascha, which is held to have started with him. The second group of readers are modern scriptural scholars, from whom we learn of the apocalyptic dimensions of John's Gospel and the way in which it presents the life of Christ in terms of the Temple and its feasts. Christ's own body, finally erected on the cross, is seen as the true Temple in an offering of love rather than a sacrifice for sin--an offering in which Jesus becomes the flesh he offers for consumption, the bread which descends from heaven, so that 'Incarnation' is not an event now in the past, but the embodiment of God in those who follow Christ in the present. The third reader is Michel Henry, a French phenomenologist, whose reading of John opens up further surprising dimensions of this Gospel, which yet align with those uncovered in the first parts of this work. This thought-provoking work brings these threads together to reflect on the nature and task of Christian theology." --

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Page Count

407

Publisher

Oxford University Press

Published Date

ISBN 10

0198837534

ISBN 13

9780198837534

Book's by John Gerzema

The Athena Doctrine

The Athena Doctrine

Spend Shift

Spend Shift

The Brand Bubble

The Brand Bubble

Strategic Management

Strategic Management

Measurement for the Social Sciences

Measurement for the Social Sciences

Radical Business

Radical Business

The Athena Doctrine

The Athena Doctrine

Spend Shift

Spend Shift

The Brand Bubble

The Brand Bubble

John Jerningham's Journal

John Jerningham's Journal

John the Theologian and His Paschal Gospel

John the Theologian and His Paschal Gospel

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