John Gattorna and Deborah Ellis are long-term collaborators on the design and management of enterprise supply chains. Dr John Gattorna has been one of the most influential voices in the development of the modern supply chain. His long-held vision of the supply chain as the central nervous system of an organisation and as a major source of competitive advantage if done well has inspired both supply chain professionals and CEOs. To support this vision, he has led the development of frameworks and tools to guide design using customers as the sole frame-of-reference, thus ensuring precise alignment between enterprise supply chains and the markets/customers they serve.In 2018 John was awarded the Council of Supply Chain Management (CSCMP) Distinguished Service Award for his contribution to the profession, and in the same year was inducted into the CSCMP Hall of Fame. Deborah Ellis has consulted with leading companies for over 20 years on logistics and supply chain strategy. Like John Gattorna, the emphasis of her work has been on developing tailored supply chains that generate market advantage. She has worked with him, and partnered with clients, to apply, refine and extend the frameworks and methodologies that simplify the supply chain task, while generating value for the customer and the business. Since 2017 they have together presented the Global Supply Chain Thought Leadership Retreat Series for senior supply chain executives in the Asia Pacific, South Africa and Europe. These by-invitation-only events have been very well received, and this book has evolved from the research and discussions associated with those events.
Suggests that the supply chain is not just a concrete mechanical structure to be engineered to perform any task but rather, it is powered by the energy and expertise of employees and suppliers, who are, in turn, propelled by the changing desires of customers. Describes a new model for understanding customers, giving practical ways to allocate resources to customers across various supply chains.
“John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book.” Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way. The key to successful supply chain management is recognising that it’s people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment. To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.
Reinvent your supply chain from the outside in – cut costs, growth revenue and increase customer satisfaction. We are now seeing and experiencing increasing turbulence in practically all our major industries, which is leading to costly mis-alignments between suppliers and their customers/end users. The world is no longer as forgiving as it was a few decades ago. Customers going online have become increasingly demanding, and the operating environment has become exceedingly complex. This combination means that companies wishing to survive and thrive in the coming decades must transform themselves to become more agile and market responsive. The problem is: where to start this transformation journey? We all pay lip service to being customer-centric, but the reality is that most of the world’s large corporations have built up their logistics networks (and by extension their enterprise supply chains) over many years of sunk investment, pursuing the flawed philosophy of ‘one-size-fits-all’. The solution to this dilemma is the Dynamic AlignmentTM framework, which directly links the target market, to the operational strategies, internal cultural capability, and leadership styles inside our enterprise. It will help you to adopt an ‘outside-in’ perspective of our market by seeing the world through the lens of our customers; and use the insights gained in this way to reverse engineer the capabilities inside our enterprises to more precisely align with customers’ expectations. Transforming Supply Chains allows you to segment your customer’s expectations into not one, but several dominant buying behaviours. By identifying how your market is structured, you can develop matching value propositions and corresponding operational strategies for each behavioural segment identified and then use those findings to redefine the internal operating structure as well as the external supply chains. Companies already using this model have seen greater customer satisfaction, an uplift in revenue, and a reduction in costs. In some cases, companies have doubled their margins within a year. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Just like the world financial system, but for different reasons, 21st-century corporations need a new business model for their enterprise supply chains. The old conventions no longer work in this new world of volatile and increasingly unpredictable demand and supply. The enterprise needs to become more 'connected' to its own parts, as well as its partners up and down the chains it participates in. So too, we need to embrace new ways of looking at customers to gain deeper, more insightful impressions of what they are telling us about the way they want to buy our products and services. Finally, these signals need converting into corresponding action, driven by the people in the business, leaders and staff alike, who are aligned to their customers' wishes. This is the world of dynamic supply chain alignment where, increasingly, supply chains are the business. In the follow-up to his hugely successful Strategic Supply Chain Alignment, John Gattorna's Dynamic Supply Chain Alignment, explores how to create and sustain multiple supply chains with a level of flexibility and responsiveness that allow you to respond to opportunities and threats; at the same time aligning with your suppliers, your partners and your customers. When more executives get to this stage of development the profits will flow more readily, and sustainability of performance will not be the same issue it is today. The way forward is right there in front of us; but, says John Gattorna, we must throw off old ways and embrace the new.
“John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book.” Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way. The key to successful supply chain management is recognising that it’s people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment. To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.
Commerce is changing the face of the way companies do business. Supply chain performance has become a crucial part of the process as demand becomes more specialized and customers have more say in what they want, how it is delivered and when. Product development and the manufacturing process all have to come in line with the expectations of today's sophisticated customer. The authors look at the strategic issues of the role of the supply chain in developing, maintaining and growing a business. This leading edge book will enable senior executives to understand what is required and the way forward they must take.
Think of the many different products and services that are purchased and consumed each day – how do they reach the end-user? What does this cost? What happens when something goes wrong? Logistics and Supply Chain Management (SCM) are the areas of study which help us to explore and answer these questions. Today they play a very important role in underpinning the success of many organisations across the public and private sectors and impact how we live our lives. While the origins of logistics and SCM are firmly embedded in the manufacturing domain, the successful applications of logistics and SCM principles and practices are becoming increasingly relevant in the services area also – see for example, the many changes that have recently been driven into healthcare systems and airlines. Global Logistics and Supply Chain Management, now in its third edition, provides essential reading for anybody studying SCM and logistics. Encompassing both practical and strategic perspectives, it takes a truly global perspective, recognising the transnational nature of logistics activities in today’s world. Key features of this new and extended third edition include: 18 up-to-date chapters on all aspects of logistics and SCM, including coverage of emerging and important topics such as security, technology and automation in logistics, supply chain data flows, logistics and the internet of everything, sustainability, supply chain vulnerability and trade facilitation. New chapters include one on management science applications, which provides an easy and clear introduction to key quantitative techniques that can be applied to logistics and SCM. 12 updated case studies, including new case studies on air cargo, port–city logistics, automobile manufacturing logistics and logistics infrastructure appraisal.
Just like the world financial system, but for different reasons, 21st-century corporations need a new business model for their enterprise supply chains. The old conventions no longer work in this new world of volatile and increasingly unpredictable demand and supply. The enterprise needs to become more 'connected' to its own parts, as well as its partners up and down the chains it participates in. So too, we need to embrace new ways of looking at customers to gain deeper, more insightful impressions of what they are telling us about the way they want to buy our products and services. Finally, these signals need converting into corresponding action, driven by the people in the business, leaders and staff alike, who are aligned to their customers' wishes. This is the world of dynamic supply chain alignment where, increasingly, supply chains are the business. In the follow-up to his hugely successful Strategic Supply Chain Alignment, John Gattorna's Dynamic Supply Chain Alignment, explores how to create and sustain multiple supply chains with a level of flexibility and responsiveness that allow you to respond to opportunities and threats; at the same time aligning with your suppliers, your partners and your customers. When more executives get to this stage of development the profits will flow more readily, and sustainability of performance will not be the same issue it is today. The way forward is right there in front of us; but, says John Gattorna, we must throw off old ways and embrace the new.
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Designed for students, young managers and seasoned practitioners alike, this handbook explains the nuts and bolts of the modern logistics and distribution world in plain language. Illustrated throughout, this second edition includes new chapters on areas previously not covered, such as: intermodal transport; benchmarking; environmental matters; and vehicle and depot security.
#X93;John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book.”Martin Christopher, Professor of Marketing & Logistics, Cranfield School of ManagementSupply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way. The key to successful supply chain management is recognising that it’s p.
This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
Improved efficiency and effectiveness in the construction industry provide huge potential savings. Various forms of relational contracting such as partnering, alliancing, public private partnership (PPP), and joint venture are good examples of this. Relational Contracting for Construction Excellence presents the principles of relational contracting, practicalities and a series of short case studies. Principles begins with the fundamentals then covers development in major countries, definitions of relational contracting, their benefits, difficulties, critical success factors and key performance indicators. Practice includes the relational contracting approach and process in general, and significant factors which make workshops successful, at whatever stage of the process. A number of real-life case studies from the UK, USA, Australia, and Hong Kong are provided. Since the book draws on a combination of practical consultancy works and university research, a wide range of readers will find it useful, i.e. from industrial practitioners to undergraduate students.
Rather than claim that there exists a common concept of globalization that all parties can agree to, this book seeks to examine some of the conceptions and the way in which they render different interpretations of particular aspects of globalization. The last two decades have witnessed an explosive proliferation of academic writings on the subject of globalization, which has been accompanied by a high level of interest in the media and widespread usage of the term. This has inevitably resulted in the meaning of the concept broadening to include a whole host of issues, running the attendant risk of losing any conceptual focus it had. John Glenn examines five issue areas affected by globalization: the economy sovereignty civil society governance communication. In so doing, the book aims to articulate certain questions within each area, which will allow for some judgment to be made concerning the differing perspectives on globalization. Globalization will be of interest to students of international political economy and politics and international relations in general.
Provides: over 26,000 academic institutions, 150,000 staff and officials; extensive coverage of universities, colleges and other centres of learning; and detailed information on over 400 international cultural, scientific and educational organizations.
Commerce is changing the face of the way companies do business. Supply chain performance has become a crucial part of the process as demand becomes more specialized and customers have more say in what they want, how it is delivered and when. Product development and the manufacturing process all have to come in line with the expectations of today's sophisticated customer. The authors look at the strategic issues of the role of the supply chain in developing, maintaining and growing a business. This leading edge book will enable senior executives to understand what is required and the way forward they must take.
This text takes an updated view of the issues involved in supply chain management in today's business environment. In the 1990s, many businesses have gone through a number of changes, in particular through focusing on core activities and divesting themselves of many of the support functions traditionally carried out 'in house'. This development has led to the necessity for a broader concept of logistics that embraces the functions of both suppliers and customers into an integrated supply chain. The consequence of this is that the fundamental disciplines of logistics management must be reviewed and modified. Within this framework, the text addresses topics such as: - Value chain analysis - Activity based costing - Strategic partnerships and alliances - International operations - Optimisation - Best practice and benchmarking The book is ideal for students and practitioners in the field of logistics and supply chain management.
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