John Frazer-Robinson's Books

It's All about Customers!

The Perfect Way to Grow Your Business Through Marketing, Sales and Service

By: John Frazer-Robinson

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It's All about Customers!

The Perfect Way to Grow Your Business Through Marketing, Sales and Service

By: John Frazer-Robinson

For businesses of all sizes and budgets, this text explains how to tap into "marketing miracles" and gain a leading edge in competitive markets. It's all about Customers! offers to show how to turn organizations into customer-driven businesses and make sales go up as costs go down.

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Page Count

216

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749430737

ISBN 13

9780749430733

Effective Direct Mail

By: John Frazer-Robinson

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Effective Direct Mail

By: John Frazer-Robinson

This guide to producing effective direct mail covers subjects such as: planning for success; maximizing your target; getting the best response; creating great copy and design; and getting it together, and getting it out

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ISBN 10

1901306259

ISBN 13

9781901306255

Mastering Motivation

By: John Frazer-Robinson

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Mastering Motivation

By: John Frazer-Robinson

How do you ensure your team keeps motivated? What gets you going and how do you drive your team forward? Do you know how to know yourself? How do others rate you? This work gives tips and techniques to ensure that those who work with you will always give of their best and care about their roles. Subjects covered inlcude: understanding motivation; knowing yourself better; so what turns them on?; inspiring hearts and minds; and being an effecive leader.

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ISBN 10

1901306283

ISBN 13

9781901306286

Chairing the Board

A Practical Guide to Activities & Responsibilities

By: John Harper

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Chairing the Board

A Practical Guide to Activities & Responsibilities

By: John Harper

Chairing a board competently is a proactive undertaking, and the range of activities and responsibilities that a chairman must perform is huge. There are many issues to be considered and skills to be mastered.Drawing on contributions from chairmen from both the commercial and non-commercial sectors, this book covers every possible topic including: the board's proper role, focusing on strategic issues, monitoring the enterprise, shareholders and stakeholders, board composition, managing the board's business, managing board relationships, and assessing and improving effectiveness. Fully revised and updated, this new edition is required reading for anyone chairing a board who wants to examine the range of their activities, and achieve improved levels of competence in the role.

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Page Count

254

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749443006

ISBN 13

9780749443009

Black Americans 17th Century to 21st Century

By: John H. Jordan

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Black Americans 17th Century to 21st Century

By: John H. Jordan

This book is about the true history of black Americans, which started about the seventeenth century with indentured servitude in British America and progressed on to the election of Barack Obama as the forty-fourth president of the United States. Between those landmarks were other events and issues, both resolved and ongoing, that were faced by black Americans. Some of these were slavery, reconstruction, development of the black community, participation in the great military conflicts of the United States, racial segregation, and the civil rights movement. Black Americans make up the single largest minority in the United States, the second-largest group after whites in the United States. The Great Migrations, Underground Railroad and Abolitionist, Harlem Renaissance, the Civil Rights Movement, and Women in Black-American History.

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Page Count

625

Publisher

Trafford Publishing

Published Date

ISBN 10

1490717323

ISBN 13

9781490717326

The Lifebelt

The Definitive Guide to Managing Customer Retention

By: John A. Murphy

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The Lifebelt

The Definitive Guide to Managing Customer Retention

By: John A. Murphy

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization. The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization. In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme. The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement. John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company. The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.

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Page Count

307

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471498181

ISBN 13

9780471498186

Book's by John Frazer-Robinson

It's All about Customers!

It's All about Customers!

Effective Direct Mail

Effective Direct Mail

Mastering Motivation

Mastering Motivation

Chairing the Board

Chairing the Board

Black Americans 17th Century to 21st Century

Black Americans 17th Century to 21st Century

The Lifebelt

The Lifebelt

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