John F. Sherry, Jr.'s Books

Contemporary Marketing and Consumer Behavior

By: John F. Sherry

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Contemporary Marketing and Consumer Behavior

By: John F. Sherry

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

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Page Count

501

Publisher

SAGE

Published Date

ISBN 10

080395753X

ISBN 13

9780803957534

Time, Space, and the Market

Retroscapes Rising

By: Stephen Brown,John F. Sherry Jr

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Time, Space, and the Market

Retroscapes Rising

By: Stephen Brown,John F. Sherry Jr

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

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Page Count

402

Publisher

Routledge

Published Date

ISBN 10

1317453581

ISBN 13

9781317453581

Resurgence: The Four Stages of Market-Focused Reinvention

By: Gregory S. Carpenter,Gary F. Gebhardt,John F. Sherry, Jr.

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Resurgence: The Four Stages of Market-Focused Reinvention

By: Gregory S. Carpenter,Gary F. Gebhardt,John F. Sherry, Jr.

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.

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Page Count

258

Publisher

St. Martin's Press

Published Date

ISBN 10

113743760X

ISBN 13

9781137437600

Book's by John F. Sherry, Jr.

Contemporary Marketing and Consumer Behavior

Contemporary Marketing and Consumer Behavior

Time, Space, and the Market

Time, Space, and the Market

Resurgence: The Four Stages of Market-Focused Reinvention

Resurgence: The Four Stages of Market-Focused Reinvention

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