This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Emil Kemeny appeared on the American chess scene in 1890, a Hungarian chess player on the Lower East Side who had difficulty with English. Within a decade he was considered one of the country's finest chess players and writers. He dominated chess in both Philadelphia and Chicago, where he lived between 1893 and early 1906. Congenial and modest, Kemeny was appreciated for his chess play and valued for the strong friendships he formed during his years in the United States. A tenacious competitor despite poor health, he fought Showalter for the national title, ran his own chess magazine, and provided detailed coverage of Monte Carlo 1903. His chess career as player and writer is presented in detail. Common databases rarely include more than 35 of his games; this book has 227--sixty or more against Halpern, Hanham, Voigt, Showalter and Pillsbury--most with annotations; 361 diagrams. Forty additional period games, hundreds of source notes, tournament and match records, crosstables, a bibliography, and openings, player, and general indexes complete the work.
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