All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. When you read those copywriters' works in turn, the lights come on. You'll see where all the new, "modern" breakthroughs have come from and why they get results. All the secrets hidden in plain sight. Just in need of a bit of dusting off... Get Your Copy Today!
A powerful, far-reaching collection of Kennedy's words revealing a broad picture not only of the man but the great reach of his ideas, often obscured by the drama of history. A Pulitzer Prize-winning journalist and a clinical psychologist collect examples of Kennedy's thinking on diverse issues, distilled from formal addresses, speeches, newspaper and magazine articles and presidential debates, as well as private correspondence with friends and aides, conversations and his college diary.
A definitive collection of letters by and to JFK offers unique insights into his character and times, in a volume that includes correspondences with such figures as Martin Luther King Jr., Eleanor Roosevelt, and a young John Kerry.
The President, the Pope, and the Prime Minister is a sweeping, dramatic account of how three great figures changed the course of history. All of them led with courage — but also with great optimism. The pope helped ordinary Poles and East Europeans banish their fear of Soviet Communism, convincing them that liberation was possible. The prime minister restored her country's failing economy by reviving the "vigorous virtues" of the British people. The president rebuilt America's military power, its national morale, and its pre – eminence as leader of the free world. Together, they brought down an evil empire and changed the world for the better. No one can tell their intertwined story better than John O'Sullivan, former editor of National Review and the Times of London, who knew all three and conducted exclusive interviews that shed extraordinary new light on these giants of the twentieth century.
Introducing a New U.S. History Text That Takes Religion Seriously Unto a Good Land offers a distinctive narrative history of the American people -- from the first contacts between Europeans and North America's native inhabitants, through the creation of a modern nation, to the 2004 presidential election. Written by a team of highly regarded historians, this textbook shows how grasping the uniqueness of the "American experiment" depends on understanding not only social, cultural, political, and economic factors but also the role that religion has played in shaping U. S. history. While most United States history textbooks in recent decades have expanded their coverage of social and cultural history, they still tend to shortchange the role of religious ideas, practices, and movements in the American past. Unto a Good Land restores the balance by giving religion its appropriate place in the story. This readable and teachable text also features a full complement of maps, historical illustrations, and "In Their Own Words" sidebars with excerpts from primary source documents.
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