John E. Doerr's Books

Rainmaking Conversations

Influence, Persuade, and Sell in Any Situation

By: Mike Schultz,John E. Doerr

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Rainmaking Conversations

Influence, Persuade, and Sell in Any Situation

By: Mike Schultz,John E. Doerr

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

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Page Count

294

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470922230

ISBN 13

9780470922231

Insight Selling

Surprising Research on What Sales Winners Do Differently

By: Mike Schultz,John E. Doerr

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Insight Selling

Surprising Research on What Sales Winners Do Differently

By: Mike Schultz,John E. Doerr

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

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Page Count

263

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118875060

ISBN 13

9781118875063

Professional Services Marketing

How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

By: Mike Schultz,John E. Doerr,Lee Frederiksen

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Professional Services Marketing

How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

By: Mike Schultz,John E. Doerr,Lee Frederiksen

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

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Page Count

373

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118688430

ISBN 13

9781118688434

Sugar Valley Villages

By: David Ira Kagan,John W. Harbach Sr.,John W. Harbach, Sr.

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Sugar Valley Villages

By: David Ira Kagan,John W. Harbach Sr.,John W. Harbach, Sr.

Sugar Valley was named for the many large sugar maple trees found in the area when settlers first arrived in the 1780s. In the 1800s, most of the valley's residents worked as farmers, millers, or lumbermen. In the early 1900s, the White Deer and Loganton Railway transported lumber, mail, coal, other freight, and passengers. The Logan House, a popular resort hotel in Loganton featuring nearby Sulphur Spring mineral waters, flourished until the great fire of June 19, 1918, destroyed it, along with much of the borough. Today Sugar Valley contains the only covered bridge remaining in Clinton County.

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Page Count

132

Publisher

Arcadia Publishing

Published Date

ISBN 10

0738574694

ISBN 13

9780738574691

Book's by John E. Doerr

Rainmaking Conversations

Rainmaking Conversations

Insight Selling

Insight Selling

Professional Services Marketing

Professional Services Marketing

Sugar Valley Villages

Sugar Valley Villages

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