John C. Narver's Books

Conglomerate Mergers and Market Competition

By: John C. Narver

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Conglomerate Mergers and Market Competition

By: John C. Narver

Business mergers are nowadays much in fashion and in the news, but relatively litte is known about their effects on different aspects of business enterprise, especially their effects on market competition. Narver her distinguishes among three main types of corporate merger: the horizontal, involving firms that produce generally similar items; the vertical, involving a successive (e.g. supplier-customer) relationship between firms and the conglomerate, involving any merger that is neither horizontal nor vertical. Economist have yet to agree on a general definition of the essential aspects of conglomerate mergers or on an adequate description of their effects on competition. the present book derives a precise meaning of conglomerate mergers by analyzing the legislative concern in the 1950 Amendment to Section 7 of the Clayton Act. The book then carefully considers the several factors in conglomerate merges that lead to their ability to affect competition. Most importantly, this analysis suggests under what conditions conglomerate mergers increase competition in a market and under what conditions they lessen it. With notable vigor and patience the author has pieced together various aspects of statistics on conglomerate merge activity, managerial behavior in a diversified firm, and market structure, and has produced the most useful analysis available on the competitive effects of conglomerate mergers. Not everyone will agre with its findings, but here can be no question that legislators, antitrust lawyers, economists, and business people will find them useful. Narver's book is timely because of wide concern with the current wave of mergers, appropriate public policy, and efficient private decision-making. Serval important conglomerate merger cases are now before the courts, and the public policy issues involved are still in the process of clarification. The analysis presented in this book should be important in the discussions of the next several years. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1967.

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Page Count

168

Publisher

Univ of California Press

Published Date

ISBN 10

0520311981

ISBN 13

9780520311985

Marketing Management

A Strategic, Decision-making Approach

By: Harper W. Boyd,Orville C. Walker,John Mullins,Jean-Claude Larreche

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Marketing Management

A Strategic, Decision-making Approach

By: Harper W. Boyd,Orville C. Walker,John Mullins,Jean-Claude Larreche

Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

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Page Count

628

Publisher

McGraw-Hill/Irwin

Published Date

ISBN 10

0072472952

ISBN 13

9780072472950

Fundamentals of Customer-Focused Management

Competing through Service

By: Joby John

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Fundamentals of Customer-Focused Management

Competing through Service

By: Joby John

Customer-orientation, customer-centricity, and customer relationship management (CRM) are not new concepts or practices. But information technology has unleashed tremendous opportunities in dealing with a customer and in creating value to the customer. And yet the majority of CRM investments and initiatives fail because firms do not have the appropriate orientation to serving the customer. The principal aim of this book is to get the reader to think about th firm and the way it conducts its business in a certain way—with a customer focus. It is now becoming clearly evident that all firms compete on service. Providing superior service becomes a prerequisite for any differentiation strategy to succeed. To provide superior service for a competitive advantage requires a concrete understanding of what service-orientation means. This orientation, in the form of frame of mind, is essential for the firm to take advantage of opportunities and to address the challenges so as to gain a competitive advantage. For excellent service firms, the challenges and opportunities in providing services are a constant endeavor. For others, these challenges and opportunities are not that obvious. A complementary aim of this book, therefore, is to instill into the reader the principles of managing services.

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Page Count

238

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313053693

ISBN 13

9780313053696

Handbook of Global Supply Chain Management

By: John T. Mentzer,Matthew B. Myers,Theodore P. Stank

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Handbook of Global Supply Chain Management

By: John T. Mentzer,Matthew B. Myers,Theodore P. Stank

Today all companies either source globally, sell globally, or compete with some company that does. This handbook provides a comprehensive understanding and assessment of the field of global logistics and supply chain management.

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Page Count

601

Publisher

SAGE

Published Date

ISBN 10

1412918057

ISBN 13

9781412918053

Strategic Marketing

Creating Competitive Advantage

By: Douglas West,John Ford,Essam Ibrahim

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Strategic Marketing

Creating Competitive Advantage

By: Douglas West,John Ford,Essam Ibrahim

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

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Page Count

613

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199556601

ISBN 13

9780199556601

Business Ethics

Ethical Decision Making and Cases

By: Ferrell, William,Lou E. Pelton,Sheb L. True,John Fraedrich,O. C. Ferrell

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Business Ethics

Ethical Decision Making and Cases

By: Ferrell, William,Lou E. Pelton,Sheb L. True,John Fraedrich,O. C. Ferrell

This collection of timely, provocative articles provides students with a framework for understanding the importance of business ethics and corporate responsibility. Each reading addresses aspects of leadership, compliance, and/or decision making in organizational settings. Students will be challenged to consider the potential conflicts between, and impacts on, the stakeholder value systems present within organizations. Originally created to accompany Business Ethics, by Ferrell/Fraedrich/Ferrell, this supplemental text supports any course in which instructors are looking to enhance coverage of business ethics/corporate responsibility.

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Page Count

120

Publisher

South Western Educational Publishing

Published Date

ISBN 10

061852861X

ISBN 13

9780618528615

Annual Editions

Marketing 03/04

By: John E. Richardson

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Annual Editions

Marketing 03/04

By: John E. Richardson

The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.

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Page Count

246

Publisher

McGraw-Hill/Dushkin

Published Date

ISBN 10

0072838213

ISBN 13

9780072838213

Book's by John C. Narver

Conglomerate Mergers and Market Competition

Conglomerate Mergers and Market Competition

Marketing Management

Marketing Management

Fundamentals of Customer-Focused Management

Fundamentals of Customer-Focused Management

Handbook of Global Supply Chain Management

Handbook of Global Supply Chain Management

Strategic Marketing

Strategic Marketing

Business Ethics

Business Ethics

Annual Editions

Annual Editions

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