John C. Crotts's Books

Marketing Issues in Pacific Area Tourism

By: Kaye Sung Chon,Chris Ryan,John C Crotts

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Marketing Issues in Pacific Area Tourism

By: Kaye Sung Chon,Chris Ryan,John C Crotts

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.

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Page Count

132

Publisher

Routledge

Published Date

ISBN 10

113540593X

ISBN 13

9781135405939

Global Alliances in Tourism and Hospitality Management

By: John C. Crotts,Dimitrios Buhalis

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Global Alliances in Tourism and Hospitality Management

By: John C. Crotts,Dimitrios Buhalis

Co-published as International Journal of Hospitality and Tourism Administration; v.1, no.1. Annotation copyrighted by Book News Inc., Portland, OR

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Page Count

176

Publisher

Psychology Press

Published Date

ISBN 10

0789007835

ISBN 13

9780789007834

Economic Psychology of Travel and Tourism

By: John C. Crotts

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Economic Psychology of Travel and Tourism

By: John C. Crotts

Here is an informative overview of economic psychology as applied to the study of travel and tourism. Economic psychology provides evidence about the behavior of consumers that is instrumental for the development of economic theory as well as for marketing, consumer policy, and research on travel and tourism. Economic Psychology of Travel and Tourism stimulates new approaches to the study of travel and tourism. Chapters contain empirical studies and explore conceptual and theoretical perspectives of the sociopsychological mechanisms that underlie travel and tourism demand and the economics of destinations. This book is a helpful resource for travel and marketing professionals and advanced students of tourism. These individuals often have a good background in psychology and in marketing, but little, if any, knowledge on how the two fields are linked. Economic Psychology of Travel and Tourism helps them see and understand the broader economic psychological issues that impact both the supply and demand sides of the travel and tourism economy. Economic Psychology of Travel and Tourism discusses such issues as corporate identity, promotion/advertising, information processing, meaning structure, and consumer behavior, research, and demand. Specific chapters in this book include: an investigation of the relationship between the way tourists think to realize their dreams and the tourist industry's potential to make those dreams come true an examination of current literature related to 4 prevalent topical areas associated with consumer behavior in recreational and touristic contexts an exploratory study to determine the extent to which friends and/or relatives influence travel decisionmaking processes beyond the role of information provider the development of a model of decisionmaking associated with long-term, complex purchase processes effects of tour brochures with experiential information a study of promotion and demand in international tourism Economic Psychology of Travel and Tourism clarifies for readers applications of psychological theories and methods to the study of travel and tourism phenomena, helping them recognize areas of economic and social psychology that can help them deal more effectively with fundamental issues underlying the travel and tourism economy.

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Page Count

160

Publisher

Psychology Press

Published Date

ISBN 10

1560247053

ISBN 13

9781560247050

Wine Sales and Distribution

The Secrets to Building a Consultative Selling Approach

By: Paul Wagner,Susan DeMatei,John C. Crotts,Byron Marlowe

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Wine Sales and Distribution

The Secrets to Building a Consultative Selling Approach

By: Paul Wagner,Susan DeMatei,John C. Crotts,Byron Marlowe

This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.

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Page Count

315

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538185164

ISBN 13

9781538185162

Book's by John C. Crotts

Marketing Issues in Pacific Area Tourism

Marketing Issues in Pacific Area Tourism

Global Alliances in Tourism and Hospitality Management

Global Alliances in Tourism and Hospitality Management

Economic Psychology of Travel and Tourism

Economic Psychology of Travel and Tourism

Wine Sales and Distribution

Wine Sales and Distribution

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