An erudite poetry collection of deep, resplendent, proportions. PERFECT FOR ANYONE Documenting half a century of a man’s journey, it urges readers to never give up. Replete with a lifetime of romantic yearnings, political commentary, and quiet thoughts, this book speaks to everyone via the countless parts of the human condition. Most importantly, it’s never afraid to laugh at life. THE BEST COLLECTION #TIMHS - Comments + Praise + Reviews - TIMHS# “I was like most, totally uninterested in poetry. I humbly admit I was wrong. After reading this my mind is completely changed. I now see poetry for what it is - a puzzle of words. Every single word needs to be perfect, seamlessly moving the metaphor while maintaining structure, rhyme, and rhythm. I BEG YOU TO GET THIS BOOK! Even if you have NEVER read a single poem in your entire life, you will be happy. This collection is full of laugh-out-loud, edgy humor (or humour as he would spell it) and deep insights. When at my worst this gave me a boost. I HIGHLY RECOMMEND!” —Anonymous Online Reviewer “I first met John in Ogunquit, Maine. I spent time in England and thought I knew the “Brits” - turns out, I only knew “some”. When he asked me to critique his upcoming book of course I said “YES!” I enjoy criticizing John in general, but, being busy, I kept putting if off. What a mistake - it’s a revelation! Opening the book at random is to have a conversation with John. His turn of phrase is perfect. Poetry was NEVER like this in school!” —Kent Bridges, Managing Director of the Ogunquit Playhouse "This volume by the irrepressible John Brand is a work of love and dedication. Each poem is a well-crafted gem, the rhythms and rhymes honed and polished, the turns of phrase masterfully rendered, the arguments cogent and solid. The messages conveyed — often mischievous and playful, sometimes...even sweetly sentimental — tug at the reader...provoke thought, and invite reflection.” ―Margaret Wong, PhD, Professor of Literature & Composition" “I’m a believer now in the power of poetry. Brand’s masterful poems are a true force of reckoning! Through his compelling words, he captures the mundane and boring qualities of life and transforms them into a gorgeous emotional symphony. Brand beautifully engages his reader on a deeply personal level.” —Jane, Online Reviewer "Brand's poems are humorous and often moving. I very much admire his "argument" for the Augustans not only in its wording but its tone and elegance. His lyrical poems recall [John] Betjeman and [Philip] Larkin, and there are of course echoes of [Tony] Harrison's earthiness. The range of form and tonality works very well, shifting seamlessly from high language to demotic. For a lover of a well-turned line or a surprising rhyme, there are any number of real pleasures here. This is a fine collection, I think.” —Mark Bates, PhD, Professor of English @About the Author@ John Brand is professor emeritus of English and an award-winning poet. Growing up in Sheffield (United Kingdom) surrounded by the prejudice of the time and with his strong northern Yorkshire accent, he was unable to attend University and instead completed an engineering apprenticeship. Turning back to college in his late 30s, he completed an English Literature and Linguistics (Honours) degree from the University of Sheffield. Moving to New England (Worcester Massachusetts) he furthered his education at the renowned Clark University and received his Master’s degree in 1996. Retired since 2017, he now spends his time reading, writing, and traveling with his wife. ISBNs •ISBN (Print = PaperBack): 978-1-7343017-0-0 (9781734301700) •ISBN (eBook = PDF): 978-1-7343017-1-7 (9781734301717) •ISBN (eBook = ePub): 978-1-7343017-5-5 (9781734301755) •ISBN (eBook = Mobi): 978-1-7343017-3-1 (9781734301731)
People Buy Brands Not Companies is Dr. Tantillo's game-changing exploration of marketing and how it has been consistently and disastrously misunderstood. His concept of the marketing lens will empower the reader. It will change their businesses and their lives. "There simply isn't anything that can't be analyzed more effectively or run more efficiently and profitably when you apply the marketing lens," writes Tantillo, nationally known as "The Marketing Doctor." His unique approach blends his PhD in Applied Research Psychology with decades of corporate marketing acumen. Marketing is everything and this book proves it. People Buy Brands, Not Companies provides the novice with a critical advantage in the area of business and personal branding, and is the much-needed booster shot for the marketing professional. The Marketing Doctor moves marketing to the center stage of human activity where it belongs. He vanquishes the bean counters and vindicates marketing's importance for the bottom line. In the process, Tantillo proves that marketing is fundamental to the success of almost any venture, business or personal. People Buy Brands, Not Companies is something that people will want to share with their friends and marketing professionals will want to give to any client who ever doubts the importance of their work. Dr. Tantillo is a popular Fox Forum columnist and a frequent commentator on business and celebrity marketing for both radio and television. A more developed biography may be found at www.marketingdoctor.tv. What people are saying about The Marketing Doctor: "A marketing genius and visionary." -Bill O'Reilly, The O'Reilly Factor "A marketing whiz." -Cashman Peters, NPR's Marketplace "You're the best at this." -Neil Cavuto, Fox Business News, to Dr. Tantillo on air concerning his Marketing Analysis of Healthcare Reform "If you want to know how to define and enhance your brand, you need the marketing doctor, John Tantillo." -The Alan Colmes Radio Show
The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
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