John Bradley Jackson's Books

First, Best, Or Different

What Every Entrepreneur Needs to Know about Niche Marketing

By: John Bradley Jackson

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First, Best, Or Different

What Every Entrepreneur Needs to Know about Niche Marketing

By: John Bradley Jackson

First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.

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Page Count

258

Publisher

Dog Ear Publishing

Published Date

ISBN 10

1598582917

ISBN 13

9781598582918

Déjà New Marketing

Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More

By: John Bradley Jackson

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Déjà New Marketing

Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More

By: John Bradley Jackson

Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don't even get opened. - Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. - Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. - Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need "Deja NEW Marketing." John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as "Professor JJ," Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing." His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.

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Page Count

410

Publisher

Dog Ear Publishing

Published Date

ISBN 10

1608444643

ISBN 13

9781608444649

The Life and Work of James Bradley

The New Foundations of 18th Century Astronomy

By: John Fisher

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The Life and Work of James Bradley

The New Foundations of 18th Century Astronomy

By: John Fisher

The Life and Work of James Bradley: The New Foundations of 18th Century Astronomy is the first major work on the life and achievements of James Bradley for 190 years. This book offers a new perspective and new interpretations of previously published materials, together with various insights about recently researched sources. This book is a complete account of the life and work of Bradley as discerned from surviving documents of his working archive, as well as other documents and records. In addition, it offers a new interpretation of Bradley's work as an astronomer, not merely from his observations of Jupiter and Saturn and their satellites and annual aberration and the nutation of the Earth's axis, but also his corroborative work with pendulums and other horological work with George Graham. It also explores the little amount documented about his private life including a degree of speculation about his personal relationships. This work on 18th century astronomy is intended for students of the history of science, astronomy and 18th century English society, and for scholars seeking new lines of inquiry. It contains an extensive bibliography and a detailed chronology, both of which offer support for further reading and research.

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561

Publisher

Oxford University Press

Published Date

ISBN 10

0198884206

ISBN 13

9780198884200

Bradley's Neurology in Clinical Practice E-Book

By: Joseph Jankovic,John C Mazziotta,Scott L Pomeroy

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Bradley's Neurology in Clinical Practice E-Book

By: Joseph Jankovic,John C Mazziotta,Scott L Pomeroy

A practical, dynamic resource for practicing neurologists, clinicians and trainees, Bradley and Daroff's Neurology in Clinical Practice, Eighth Edition, offers a straightforward style, evidence-based information, and robust interactive content supplemented by treatment algorithms and images to keep you up to date with all that's current in this fast-changing field. This two-volume set is ideal for daily reference, featuring a unique organization by presenting symptom/sign and by specific disease entities—allowing you to access content in ways that mirror how you practice. More than 150 expert contributors, led by Drs. Joseph Jankovic, John C. Mazziotta, Scott L. Pomeroy, and Nancy J. Newman, provide up-to-date guidance that equips you to effectively diagnose and manage the full range of neurological disorders. - Covers all aspects of today's neurology in an easy-to-read, clinically relevant manner. - Allows for easy searches through an intuitive organization by both symptom and grouping of diseases. - Features new and expanded content on movement disorders, genetic and immunologic disorders, tropical neurology, neuro-ophthalmology and neuro-otology, palliative care, pediatric neurology, and new and emerging therapies. - Offers even more detailed videos that depict how neurological disorders manifest, including EEG and seizures, deep brain stimulation for PD and tremor, sleep disorders, movement disorders, ocular oscillations, EMG evaluation, cranial neuropathies, and disorders of upper and lower motor neurons, as well as other neurologic signs. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

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Page Count

3032

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323642624

ISBN 13

9780323642620

Roster of North Carolina Troops in the War Between the States

Vol. 4

By: John W. Moore

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Roster of North Carolina Troops in the War Between the States

Vol. 4

By: John W. Moore

Reprint of the original, first published in 1882.

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Page Count

470

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385412900

ISBN 13

9783385412903

Bradley's Neurology in Clinical Practice E-Book

By: Robert B. Daroff,Joseph Jankovic,John C Mazziotta,Scott L Pomeroy

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Bradley's Neurology in Clinical Practice E-Book

By: Robert B. Daroff,Joseph Jankovic,John C Mazziotta,Scott L Pomeroy

Comprehensive, easy to read, and clinically relevant, Bradley’s Neurology in Clinical Practice provides the most up-to-date information presented by a veritable "Who's Who" of clinical neuroscience. Its unique organization allows users to access content both by presenting symptom/sign and by specific disease entities—mirroring the way neurologists practice. A practical, straightforward style; templated organization; evidence-based references; and robust interactive content combine to make this an ideal, dynamic resource for both practicing neurologists and trainees. Authoritative, up-to-date guidance from Drs. Daroff, Jankovic, Mazziotta, and Pomeroy along with more than 150 expert contributors equips you to effectively diagnose and manage the full range of neurological disorders. Easy searches through an intuitive organization by both symptom and grouping of diseases mirrors the way you practice. The latest advances in clinical neurogenetics, brain perfusion techniques for cerebrovascular disease, the relationship between neurotrauma and neurodegenerative disease, management strategies for levodopa-related complications in movement disorders, progressive neuropsychiatric disorders arising from autoimmune encephalitis, and more keep you at the forefront of your field. Reorganized table of contents which includes new chapters on: Brain Death, Vegetative, and Minimally Conscious States; Deep Brain Stimulation; Sexual Dysfunction in Degenerative and Spinal Cord Disorders; Sports and Performance Concussion; Effects of Drug Abuse on the Nervous System; and Mechanisms of Neurodegenerative Disorders. Regular online updates reflect the latest information on the diagnosis and treatment of neurologic diseases based on the latest recommendations and methodologies. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.

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Page Count

2845

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323339166

ISBN 13

9780323339162

Spreading the News

The American Postal System from Franklin to Morse

By: Richard R. JOHN,Richard R John

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Spreading the News

The American Postal System from Franklin to Morse

By: Richard R. JOHN,Richard R John

In the seven decades from its establishment in 1775 to the commercialization of the electric telegraph in 1844, the American postal system spurred a communications revolution no less far-reaching than the subsequent revolutions associated with the telegraph, telephone, and computer. This book tells the story of that revolution and the challenge it posed for American business, politics, and cultural life. During the early republic, the postal system was widely hailed as one of the most important institutions of the day. No other institution had the capacity to transmit such a large volume of information on a regular basis over such an enormous geographical expanse. The stagecoaches and postriders who conveyed the mail were virtually synonymous with speed. In the United States, the unimpeded transmission of information has long been hailed as a positive good. In few other countries has informational mobility been such a cherished ideal. Richard John shows how postal policy can help explain this state of affairs. He discusses its influence on the development of such information-intensive institutions as the national market, the voluntary association, and the mass party. He traces its consequences for ordinary Americans, including women, blacks, and the poor. In a broader sense, he shows how the postal system worked to create a national society out of a loose union of confederated states. This exploration of the role of the postal system in American public life provides a fresh perspective not only on an important but neglected chapter in American history, but also on the origins of some of the most distinctive features of American life today. Table of Contents: Preface Acknowledgments The Postal System as an Agent of Change The Communications Revolution Completing the Network The Imagined Community The Invasion of the Sacred The Wellspring of Democracy The Interdiction of Dissent Conclusion Abbreviations Notes Sources Index Reviews of this book: "[A] splendid new book...that gives the lie to any notion that 'government' and 'administration' were 'absent' in early America." DD--Theda Skocpol, Social Science History "This well-researched and elegantly written book will become a model for historians attempting to link public policy to cultural and political change...[It] will engage not only historians of the early republic, but all scholars interested in the relationship between state and society." DD--John Majewski, Journal of Economic History "The strength of the book is...the author's ability to untangle the thousands of social, political, economic, and cultural threads of the postal fabric and to rearrange them into a clear and compelling social history." DD--Roy Alden Atwood, Journal of American History "Richard R. John provides an insightful cultural history of the often-overlooked American postal system, concentrating on its preeminent status for long-distance communication between its birth in 1775 and the commercialization of the electric telegraph in 1844...John effectively draws upon government documents, newspapers, travelogues, and contemporary social and political histories to argue that the postal system causes and mirrors dramatic changes in American public life during this period...John focuses his study on the communication revolution of the past, yet his meticulous analysis of the complex motives forming the postal institution and its policies relate to such current controversies as those that surround the transmission of information in cyberspace. These contemporary disputes highlight the power of the government in shaping the communication of the people. John privileges the postal institution as the reigning communication system, yet he links it with the developing ideology of the nation, and the scope of his study ensures its value--in the disciplines of communication studies, literature, history, and political science, among others--as a history of the past and present." DD--Sarah R. Marino, Canadian Review of American Studies "Spreading the News exemplifies the kind of sophisticated and nuanced research that US postal history has long needed. Richard R. John breaks from the internalist, antiquarian tradition characteristic of so many post office histories to place the postal system at the centre of American national development." DD--Richard B. Kielbowicz, Business History "[John] presents a thoroughly researched and well-written book...[which will give] insight into the history of the post office and its impact on American life." DD--Library Journal "It is surely true that in Richard John the post has had the good fortune to have found its proper historian, one capable of appreciating the complex design and social importance of the means a people use to distribute information. He has also accomplished the impressive feat of gathering together the pieces of a postal history present elsewhere as so many tiny fragments. John has drawn into a coherent design the stories of postal patronage, the decisions about postal privacy, the incidents along post roads used by others as illustrative anecdotes. John's work has inspired in him a deep appreciation for the accomplishments of the post." DD--Ann Fabian, The Yale Review "John's book explains how the letters and newspapers sent through the post were really the glue that held the early 13 states together and that embraced additional states as the nation expanded westward...It is a splendid attempt to show the importance of mail service in the years before the telegraph or the telephone made at least brief news transmission possible. The postal system of the 19th century really was a factor, perhaps the major factor, in making the United States one nation." DD--Richard B. Graham, Linn's Stamp News "This book traces the central role of the postal system in [its] communications revolution and its contribution to American public life. The author shows how the postal system influenced the establishment of a national society out of a loose union of confederated states. Richard John throws light onto a chapter in American history that is often neglected but sets up the origins of some of the most distinctive features of American life today...The book is a comprehensive study on an important American institution during a critical epoch in its history." DD--Monika Plum, Prometheus [UK] "John has produced an original, well-documented, and thoughtful study that offers alternative and enticing interpretations of Jacksonian policies and public institutions." DD--Choice

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Page Count

384

Publisher

Harvard University Press

Published Date

ISBN 10

0674039149

ISBN 13

9780674039148

Normandy Crucible

The Decisive Battle that Shaped World War II in Europe

By: John Prados

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Normandy Crucible

The Decisive Battle that Shaped World War II in Europe

By: John Prados

A military intelligence expert examines the most formative battle of World War II. The Battle of Normandy was the greatest offensive campaign the world had ever seen. Millions of soldiers battling for control of Europe were thrust onto the front lines of a massive war unlike any experienced in history. But the greatest of clashes would prove to be the crucible in which the outcome of World War II would be decided. Author John Prados tells the story of how and why the tactics and battle plans of Normandy proved so formative, and reconstructs the climactic Allied Normandy breakout from both sides of the battle lines.

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Page Count

378

Publisher

Penguin

Published Date

ISBN 10

1101516615

ISBN 13

9781101516614

Antiterrorist Initiatives

By: John B. Wolf

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Antiterrorist Initiatives

By: John B. Wolf

Traditionally, terrorist bands operating in rural or urban areas use vio lence to cast themselves as a legitimate political force. Necklacing, plac ing an oil-soaked tire around the neck of an informer and then igniting it, and knee-capping, positioning a handgun behind the kneecap of a "tout" (a police informer) and then squeezing the trigger, are among the enforcement methods used by clandestine groups to administer "revo lutionary justice." Necklacing is used by the African National Con gress (A.N.C.). Knee-capping is a traditional Irish Republican Army (I. R. A.) tactic. Governments frequently lend credibility to the terrorists' claim of legitimacy by not implementing measures intended to extirpate them. Frequently, democratic societies fear that rigid control measures pose a threat to civil liberties. Reluctant to move, a democracy is often ham strung by terrorists bent on manipulating its values. A media campaign, intended to mobilize public opinion against the terrorists and garner mass support for the government and its control measures, is the linchpin of any antiterrorist campaign. Centralized intelligence-gathering is another essential component. Terrorism, when it becomes a regular campaign of bombings and other atrocities, is no longer a problem for just the police and the army. The entire society is affected. For example, all groups comprising the multi ethnic popu- vii viii PREFACE tion of Sri Lanka and South Africa are presently exposed to the terror ist threat.

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Page Count

229

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1468456288

ISBN 13

9781468456288

Book's by John Bradley Jackson

First, Best, Or Different

First, Best, Or Different

Déjà New Marketing

Déjà New Marketing

The Life and Work of James Bradley

The Life and Work of James Bradley

Bradley's Neurology in Clinical Practice E-Book

Bradley's Neurology in Clinical Practice E-Book

Roster of North Carolina Troops in the War Between the States

Roster of North Carolina Troops in the War Between the States

Bradley's Neurology in Clinical Practice E-Book

Bradley's Neurology in Clinical Practice E-Book

Spreading the News

Spreading the News

Normandy Crucible

Normandy Crucible

Antiterrorist Initiatives

Antiterrorist Initiatives

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