Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of Liking® and Landscape Segmentation Analysis® (LSA) Optimizing Product Portfolios Probabilistic Multidimensional Scaling Combinatorial Tools Designing Tests and Surveys The technical content behind each scenario has been kept to a minimum so that ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail. Examples range from dairy products to beverages and fragrance products and are designed to appeal to a broad audience in the product research field. 27 tables for product testing methods have been included so the reader can interpret results from discrimination methodologies such as the tetrad test, the triangle test, the same-different method, the duo-trio test, replicated testing, and others. 186 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy. To order print copies of this book, please call (804) 675-2980 or visit www.ifpress.com.
Addressing the question of how public-policy formulation changed and affected the design and delivery of government programs and services in Australia, this analysis offers descriptive accounts of how public services programs are designed and implemented and how they might be better managed. Modern governments have undergone significant change during the past 30 years and such change has impacted the way governments structure their organizations, deliver services, and relate to their citizenry. Revealing the affects on Australian government, this study also compares both government and nongovernment services overseas.
Through the long, oppressive summer after his grandfather's death, Lucas becomes aware of dark secrets surrounding the old man's activities during the war. Yet no one will speak openly to him about what happened all that time ago. Meanwhile, racial tension is growing in the neighbourhood, and Lucas is increasingly drawn to Benoit, a smooth-talking extremist who advocates action against migrant workers. And then there's Caitlin - captivating Caitlin - with her beautiful, sad dancing and her strong opinions. When tragedy strikes, Lucas must face a terrible choice. Falling is a gripping, disturbing book about the seductive power of extremism, the gulf between intentions and consequences, and the need to understand the past and take responsibility for one's actions. First published in Belgium, Falling has won six major international literary awards, topped bestseller lists across the world, and been translated into many languages. This 20th anniversary edition of the highly acclaimed classic shows that its themes of racism, neo-fascism and immigration are still as relevant as ever. 'Falling is a classic rite-of-passage novel...deeply imbued with themes of the interaction between the political and the personal...[A] challenging study of personal awareness, motivation and responsibility.' The Age
The tools and techniques necessary to spin out top-notch audio info products--audiobooks, podcasts, seminars, etc.--and all using just your computer, a simple microphone, and the 100% free Audacity tool that you can download and use all you like"--Publisher's web site.
Placing an emphasis on global perspectives and current research, this wide praised and adopted sociology textbook introduces the reader to the field of sociology. & John Macionis, like many people, took a college course that shaped his life. His first sociology course helped him make sense of the world. John shares his enthusiasm, excitement, and teaching experience through a clear and engaging writing style and emphasis on sociology's relevance to everyday life.
For one-quarter/term Introductory Sociology courses. Society: The Basics, Sixth Edition, offers a complete multimedia learning program in sociology including a carefully coordinated package that includes the textbook, a free interactive CD-ROM in every copy, and an innovative Companion Website. As in the past, it features a balanced theoretical foundation: structural-functional, symbolic-interaction, and social-conflict analysis is supplemented by cultural ecology, social exchange theory, and sociobiology. In addition, the three main themes that make up the core of the book remain: Social Diversity within the United States; a Global Perspective; and an emphasis on Critical Thinking. *NEW - A new chapter on Sexuality - Highlights the socially-constructed character of human sexuality, exploring the myths and realities surrounding sexual orientation, and then looks at sexual controversies including teen pregnancy, pornography, prostitution, and sexual violence. *NEW - A new combined chapter - Population, Urbanization, and Environment, provides an integrated discussion of three closely related issues. *NEW - Website listings - Each chapter concludes with a Sites to See section that l
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