IT WAS WITH GREAT RELIEF that John Ashford realized he was going to do something new in his life. In his mid-fifties and happily married to his second wife, Gen, John wanted to feel as passionate about work and life as he had felt when he started teaching thirty years earlier. With some convincing, and a short stint volunteering with him in a refugee camp in Thailand, Gen agreed to be John's fellow adventurer, join the Peace Corps, and serve in Botswana in southern Africa. Once in Botswana, John began taking notes about his "new" life with an inkling that he would publish a book about his experiences. He kept a journal of conversations, cultural differences, people and their idiosyncrasies, and what it was like being a middle-aged Westerner in Africa. Once their two years in the Peace Corps ended, John's notes didn't yet make a collection of stories, but after taking several classes on creative writing the notes began to sparkle in his mind. Most importantly, he realized he was able to enjoy his transformative experience a second time by putting it in writing. DUSTY LAND is a collection of John's stories that highlight what he and Gen experienced as Volunteer teachers in Botswana in the early 1990s. Although these stories took place in the '90s, they have a timelessness that sheds light onto our current times and the struggle to better understand our fellow human beings in spite of our varied backgrounds and beliefs.
In the 1962, in a college anthropology class, John Ashford was introduced to the Kalahari Bushmen. Their peaceful way of life and John's childhood memories of listening to field recordings of chants by indigenous cultures resulted in a life-long fascination with these people. Years later, in the 1990s, John and his wife, Gen, find themselves in Botswana as Peace Corps Volunteers and middle-aged adventures. Toward the end of their service in the Peace Corps and restless about returning to the States, John discovers he is eager to resolve his lingering questions about the mysterious Bushmen. An article in a Botswana newspaper about an elderly white man named Freddy Morris, who has lived with the Bushmen for over 70 years, has sparked John's curiosity, and he persuades Gen to set out into the vast Kalahari to find Freddy. Encounters with locals and African wildlife weave in and out of their journey. A prominent activist working on behalf of the Bushmen speaks with them, and John soon finds himself receiving a whirlwind education about the life of the Kalahari Bushmen in the modern world.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- • Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning • A highly exam focused approach which has been class tested and refined • A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject • Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.