John A. Morello's Books

Selling the President, 1920

Albert D. Lasker, Advertising, and the Election of Warren G. Harding

By: John A. Morello

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Selling the President, 1920

Albert D. Lasker, Advertising, and the Election of Warren G. Harding

By: John A. Morello

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

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Page Count

126

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313075263

ISBN 13

9780313075261

The Journals

Volume II: 1966-1990

By: John Fowles

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The Journals

Volume II: 1966-1990

By: John Fowles

In 1963, John Fowles won international recognition with The Collector, his first published novel. In the years following—with the publication of The Magus, The French Lieutenant’s Woman, The Ebony Tower, and his other critically acclaimed works of fiction, nonfiction, and poetry—Fowles took his place among the most innovative and important English novelists of our time. Now, with this first volume of his journals, which covers the years from 1949 to 1965, we see revealed not only the creative development of a great writer but also the deep connection between Fowles’s autobiographical experience and his literary inspiration. Commencing in Fowles’s final year at Oxford, the journals in this volume chronicle the years he spent as a university lecturer in France; his experiences teaching school on the Greek island of Spetsai (which would inspire The Magus) and his love affair there with the married woman who would later become his first wife; and his return to England and his ongoing struggle to achieve literary success. It is an account of a life lived in total engagement with the world; although Fowles the novelist takes center stage, we see as well Fowles the nascent poet and critic, ornithologist and gardener, passionate naturalist and traveler, cinephile and collector of old books. Soon after he fell in love with his first wife, Elizabeth, Fowles wrote in his journal, “She has asked me not to write about her in here. But I could not not write, loving her as I do. . . . What else I betrayed, I could not betray this diary.” It is that determined, unsparing honesty and forthrightness that imbues these journals with all the emotional power and narrative complexity of his novels. They are a revelation of both the man and the artist.

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Page Count

586

Publisher

Knopf

Published Date

ISBN 10

030742877X

ISBN 13

9780307428776

Warren G. Harding

The American Presidents Series: The 29th President, 1921-1923

By: John W. Dean

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Warren G. Harding

The American Presidents Series: The 29th President, 1921-1923

By: John W. Dean

In this wise and compelling biography, Dean--no stranger to controversy himself--recovers the truths and explodes the myths surrounding the 29th president's tarnished legacy.

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Page Count

230

Publisher

Macmillan

Published Date

ISBN 10

0805069569

ISBN 13

9780805069563

Vegetable, Fruit and Herb Growing in Small Spaces

By: John Harrison

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Vegetable, Fruit and Herb Growing in Small Spaces

By: John Harrison

Whatever the size of your garden - whether it's a tiny patio or even if you only have a windowbox available - John Harrison can help you to grow fresh tomatoes, peppers, cucumbers, strawberries, runner beans and much more to provide delicious food for your table. • Discover which are the easiest vegetables and fruit to grow in your particular situation • Make the most of your containers and growbags • Find out about dwarf fruit varieties • Benefit from John's practical experience and his no-nonsense advice • Enjoy the taste of homegrown produce, free of chemical residues

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Page Count

197

Publisher

Robinson

Published Date

ISBN 10

0716022575

ISBN 13

9780716022572

Walker's Rhyming Dictionary of the English Language

By: John Walker,Lawrence H. Dawson

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Walker's Rhyming Dictionary of the English Language

By: John Walker,Lawrence H. Dawson

This is a long-established standard work of reference for poets and rhymesters.

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Page Count

600

Publisher

Psychology Press

Published Date

ISBN 10

0415059240

ISBN 13

9780415059244

The Journals: 1966-1990

By: John Fowles

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The Journals: 1966-1990

By: John Fowles

John Fowles gained international recognition in 1963 with his first published novel, The Collector, but his labor on what may be his greatest literary undertaking, his journals, commenced over a decade earlier. Fowles, whose works include The Maggot, The French Lieutenant's Woman, and The Ebony Tower, is among the most inventive and influential English novelists of the twentieth century. The first volume begins in 1949 with Fowles' final year at Oxford. It reveals his intellectual maturation, chronicling his experiences as a university lecturer in France and as a schoolteacher on the Greek island of Spetsai. Simultaneously candid and eloquent, Fowles' journals also expose the deep connection between his personal and scholarly lives as Fowles struggled to win literary acclaim. From his affair with Elizabeth, the married woman who would become his first wife, to his passion for film, ornithology, travel, and book collecting, the journals present a portrait of a man eager to experience life. The second and final volume opens in 1966, as Fowles, already an international success, navigates his newfound fame and wealth. With absolute honesty, his journals map his inner turmoil over his growing celebrity and his hesitance to take on the role of a public figure. Fowles recounts his move from London to a secluded house on England's Dorset coast, where discontented with society's voracious materialism he led an increasingly isolated life. Great works in their own right, Fowles' journals elucidate the private thoughts that gave rise to some of the greatest writing of our time.

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Page Count

489

Publisher

Northwestern University Press

Published Date

ISBN 10

0810125153

ISBN 13

9780810125155

Manipulating the Masses

Woodrow Wilson and the Birth of American Propaganda

By: John Maxwell Hamilton

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Manipulating the Masses

Woodrow Wilson and the Birth of American Propaganda

By: John Maxwell Hamilton

Winner of the Goldsmith Book Prize by the Harvard Shorenstein Center on Media, Politics and Public Policy Manipulating the Masses tells the story of the enduring threat to American democracy that arose out of World War I: the establishment of pervasive, systematic propaganda as an instrument of the state. During the Great War, the federal government exercised unprecedented power to shape the views and attitudes of American citizens. Its agent for this was the Committee on Public Information (CPI), established by President Woodrow Wilson one week after the United States entered the war in April 1917. Driven by its fiery chief, George Creel, the CPI reached every crevice of the nation, every day, and extended widely abroad. It established the first national newspaper, made prepackaged news a quotidian aspect of governing, and pioneered the concept of public diplomacy. It spread the Wilson administration’s messages through articles, cartoons, books, and advertisements in newspapers and magazines; through feature films and volunteer Four Minute Men who spoke during intermission; through posters plastered on buildings and along highways; and through pamphlets distributed by the millions. It enlisted the nation’s leading progressive journalists, advertising executives, and artists. It harnessed American universities and their professors to create propaganda and add legitimacy to its mission. Even as Creel insisted that the CPI was a conduit for reliable, fact-based information, the office regularly sanitized news, distorted facts, and played on emotions. Creel extolled transparency but established front organizations. Overseas, the CPI secretly subsidized news organs and bribed journalists. At home, it challenged the loyalty of those who occasionally questioned its tactics. Working closely with federal intelligence agencies eager to sniff out subversives and stifle dissent, the CPI was an accomplice to the Wilson administration’s trampling of civil liberties. Until now, the full story of the CPI has never been told. John Maxwell Hamilton consulted over 150 archival collections in the United States and Europe to write this revealing history, which shows the shortcuts to open, honest debate that even well-meaning propagandists take to bend others to their views. Every element of contemporary government propaganda has antecedents in the CPI. It is the ideal vehicle for understanding the rise of propaganda, its methods of operation, and the threat it poses to democracy.

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Page Count

656

Publisher

LSU Press

Published Date

ISBN 10

0807174173

ISBN 13

9780807174173

The Arab Spring and Arab Thaw

Unfinished Revolutions and the Quest for Democracy

By: John Davis

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The Arab Spring and Arab Thaw

Unfinished Revolutions and the Quest for Democracy

By: John Davis

What were the unifying principles or strategies that governed the protest movements that swept the Middle East and North Africa in the spring of 2011? Who were the protestors and how did the different authoritarian regimes respond to them? How did regional and international institutions react to a region in turmoil? The Arab Spring and Arab Thaw; Unfinished Revolutions and the Quest for Democracy addresses these questions by examining a range of successful and unsuccessful protest strategies and counter revolutionary tactics employed by protestors and autocratic regimes. Contributors explore the reactions of the USA, EU and Arab League to events in the region and provide insight as to the gendered dimensions of the struggle along with the ethnic and tribal divisions that continue to impact the post-revolt period. By addressing these critical queries the book demonstrate how the Arab Spring has evolved into a protracted Arab Thaw that continues to profoundly affect regional and international politics.

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Page Count

253

Publisher

Routledge

Published Date

ISBN 10

1317044886

ISBN 13

9781317044888

Age of Miracles

By: John Brunner

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Age of Miracles

By: John Brunner

When suddenly all the fissionable material on Earth was exploded, Earthmen had their first notice of the aliens' arrival. And by the time the panic, death and chaos had been sorted out, reports were coming in about mysterious cities scattered across the face of the planet - huge areas of flickering light and awesome free energy, disorienting to human senses and impregnable to attack. The question was: were they alien bases . . . or something else?

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Page Count

163

Publisher

Gateway

Published Date

ISBN 10

0575101571

ISBN 13

9780575101579

Observations on Popular Antiquities

Chiefly Illustrating the Origin of Our Vulgar Customs, Ceremonies and Superstitions

By: John Brand

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Observations on Popular Antiquities

Chiefly Illustrating the Origin of Our Vulgar Customs, Ceremonies and Superstitions

By: John Brand

Published in 1813, this two-volume almanac of British customs and superstitions is one of the earliest sources for British folklore.

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Page Count

747

Publisher

Cambridge University Press

Published Date

ISBN 10

1108036473

ISBN 13

9781108036474

Bibliotheca Grenvilliana

Vol. II

By: Thomas Grenville,William Brenchley Rye,John Thomas Payne,Henry Foss

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Bibliotheca Grenvilliana

Vol. II

By: Thomas Grenville,William Brenchley Rye,John Thomas Payne,Henry Foss

Reprint of the original, first published in 1842.

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Page Count

466

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385129974

ISBN 13

9783385129979

The American Fruit Culturist, Containing Practical Directions for the Propagation and Culture of All Fruits Adapted to the United States

By: John Jacobs Thomas

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The American Fruit Culturist, Containing Practical Directions for the Propagation and Culture of All Fruits Adapted to the United States

By: John Jacobs Thomas

Reprint of the original, first published in 1875.

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582

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385376351

ISBN 13

9783385376359

Callaham's Russian-English Dictionary of Science and Technology

By: Ludmilla Ignatiev Callaham,Patricia E. Newman,John R. Callaham

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Callaham's Russian-English Dictionary of Science and Technology

By: Ludmilla Ignatiev Callaham,Patricia E. Newman,John R. Callaham

Authoritative, comprehensive, and up-to-date--an indispensableresource for translators of Russian scientific and technicalmaterials The spirit of cooperation that now exists between the Russianscientific community and its English-speaking colleagues has openeda floodgate of Russian language technical and scientific documents.To meet the demand for an authoritative and up-to-date reference,the classic Callaham's Russian-English Dictionary of Science andTechnology has now been published in a new edition that encompassesthe latest additions to the technical vocabulary. The product ofdecades of painstaking research by distinguished Russian languagetranslators, this essential reference book upholds the highstandard of thoroughness and accuracy that scientific and technicaltranslators require. Technical specialists all over the English-speakingworld--translators and interpreters, scientists, andengineers--will welcome the arrival of the Fourth Edition ofCallaham's Russian-English Dictionary of Science and Technology. * Over 120,000 Russian terms in the physical, life science, andengineering disciplines, and an additional 5,000 of the mostfrequently used, nontechnical terms * Entries organized around common roots and arranged in paragraphform for greater efficiency * The most comprehensive translations of Russian verbs found in anytechnical dictionary, complete with variations in meaning fordifferent contexts * Instructive linguistic information on how Russian prefixes,suffixes, and roots combine to form new words

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Page Count

869

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471611395

ISBN 13

9780471611394

Book's by John A. Morello

Selling the President, 1920

Selling the President, 1920

The Journals

The Journals

Warren G. Harding

Warren G. Harding

Vegetable, Fruit and Herb Growing in Small Spaces

Vegetable, Fruit and Herb Growing in Small Spaces

Walker's Rhyming Dictionary of the English Language

Walker's Rhyming Dictionary of the English Language

The Journals: 1966-1990

The Journals: 1966-1990

Manipulating the Masses

Manipulating the Masses

The Arab Spring and Arab Thaw

The Arab Spring and Arab Thaw

Age of Miracles

Age of Miracles

Observations on Popular Antiquities

Observations on Popular Antiquities

Bibliotheca Grenvilliana

Bibliotheca Grenvilliana

The American Fruit Culturist, Containing Practical Directions for the Propagation and Culture of All Fruits Adapted to the United States

The American Fruit Culturist, Containing Practical Directions for the Propagation and Culture of All Fruits Adapted to the United States

Callaham's Russian-English Dictionary of Science and Technology

Callaham's Russian-English Dictionary of Science and Technology

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