Three quarters of the American workforce is now employed in services, a substantial portion in low-paying, dead-end jobs. Can the service economy do as well by the American worker as the old manufacturing economy? Can the widely shared prosperity that accompanied steady increases in productivity and performance in manufacturing be replicated in the services? They can and they will, the authors of this timely book contend, but only if outmoded policies and practices are brought into line with the new economy. New Rules for a New Economy explains why this must be accomplished and how we can start.The authors call for new, decentralized institutions suited to a dynamic economy in which change is constant and rapid. In particular, they see a need for job ladders and worker associations that cut across firm boundaries. These institutions would foster individual and collective learning, mark out career paths, and facilitate coordination among both individuals and organizations in a networked economy. The authors propose new rules to reshape labor market institutions and policy, improving economic performance and opportunities for workers. Unusual in providing a comprehensive theoretical perspective that is grounded in detailed case research, this book points the way to a better future, not just for elite knowledge workers but for everyone.
In a rapidly changing world, there needs to be a critical reappraisal of traditional military/industry relationships. This book, packed with data, industry-specific case studies, and sophisticated analysis, is such an appraisal. It will be required reading for technology managers and policymakers in industry and government, as well as those concerned with technological and economic competitiveness.
Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.
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