Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
Upon his retirement from active service as a Justice of the Supreme Court of Virginia in 2011, Justice Koontz had completed more than four decades of service to citizens of the Commonwealth of Virginia. In order to recognize that service and help preserve Justice Koontz's legacy as one of the outstanding jurists in Virginia and the United States, the Salem/Roanoke County Bar Association instituted this project to collect all of Justice Koontz's published opinions, both from his tenure as a Justice of the Supreme Court and as an inaugural member of the Court of Appeals of Virginia. This volume is dedicated to the memory of Judge Bernard G. Barrow, one of the "gang of ten" original members of the Court of Appeals. In January 1995, Judge Barrow announced his intention to retire from the Court in June of that year. Sadly, just over two month before his retirement would be come effective, Judge Barrow suffered a fatal seizure and died on March 21, 1995.
Goodreads Most Anticipated Horror of 2024 | Goodreads Most Anticipated books in May | She Reads Most Anticipated Horror | Polygon Must-Read books of 2024 | Novel Suspects Most anticipated novels 2024 "Dark and decadent, with the haunting allure of a true gothic tale, My Darling Dreadful Thing is a sensation that horrifies as acutely as it delights. Johanna Van Veen is a force to be reckoned with and will stain your thoughts a brilliant shade of crimson." — Rachel Gillig, New York Times bestselling author of One Dark Window Spirits are drawn to salt, be it blood or tears. Roos Beckman has a spirit companion only she can see. Ruth—strange, corpse-like, and dead for centuries—is the light of Roos' life. That is, until the wealthy young widow Agnes Knoop visits one of Roos' backroom seances, and the two strike up a connection. Soon, Roos is whisked away to the crumbling estate Agnes inherited upon the death of her husband, where an ill woman haunts the halls, strange smells drift through the air at night, and mysterious stone statues reside in the family chapel. Something dreadful festers in the manor, but still, the attraction between Roos and Agnes is undeniable. Then, someone is murdered. Poor, alone, and with a history of 'hysterics', Roos is the obvious culprit. With her sanity and innocence in question, she'll have to prove who—or what—is at fault or lose everything she holds dear. "A Sapphic séance of preternatural proportions, My Darling Dreadful Thing summons a stunning new literary voice to be reckoned with. Johanna van Veen reaches beyond the veil to conjure up a gothic shocker like no other." — Clay McLeod Chapman, author of What Kind of Mother and Ghost Eaters
All students need to develop critical thinking skills to apply both to the classroom and the real world. To this end, the authors of this volume, as in Hills original text, use the eight-step plan of Learning Through Discussioncheck-in, vocabulary, general statement of authors message, identification and discussion of major themes and sub-topics, application of material to other works and to self, and evaluation of group and individual performance. Also discussed are cooperative learning, active participation, and interactioncriteria essential for developing an effective discussion group. The combination of cognitive and personal skills employed by the method allows the group to reach its primary goal: extended discussion and deeper understanding of the material.
The View from the Stands is both the story of one fan's love of the game and an examination of the effect baseball has had on fans everywhere throughout its history. A collection of stories and insights compiled during the summer of 2002 in each of MLB's thirty parks, The View from the Stands provides us with the fans' perspective on every team and stadium in the league, and on the most important issues currently affecting the game. It gives a voice to the masses of people who fill our stadiums, and it explains how a child's game became the business it is today. This book examines the entire experience of live baseball, from the uncomfortable seats to the misplaced marketing ventures to the incredible feeling of seeing Bonds circle the bases. Baseball touches our lives in so many unexpected ways. By introducing us to the little boys who rush to the edge of the stands in Wrigley, the recovering alcoholic who found a new family at the Metrodome, and many others from all walks of life, The View from the Stands tells the story of our love of the game--what draws us in and what keeps us coming back for more.
A comprehensive, trusted core text on media’s impact on attitudes, behavior, elections, politics, and policymaking, Mass Media and American Politics is known for its readable introduction to the literature and theory of the field, and for staying current with each new edition on issues of new and social media, media ownership, the regulatory environment, infotainment, and war-time reporting. Written by the late Doris Graber--a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics--and now lead by Johanna Dunaway, this book has set the standard for the course. New to this edition: Extensive coverage of political misinformation - the role changing communication technologies and mass media more generally are playing in its consumption and dissemination, as well as how the press is handling and should handle reporting on political misinformation, especially as it pertains to the presidency, elections, and crises like Covid-19. Updated coverage of the role social media and other popular digital platforms are playing (or not playing) in the effort to stop the spread of mis- and dis-information on their platforms, with special attention to both foreign and domestic efforts to use these platforms to incite violence, cause confusion about, and/or encourage distrust in, democratic institutions. Expanded treatment of rising affective, social, and ideological polarization in politics, with a special focus on whether and how mass media are contributing to these forms of polarization. New updates on causes and consequences of expanding news deserts, declining local news, and rampant growth of hedge-fund media ownership. Up to date coverage of what researchers are learning about the implications of growth in digital, social and mobile media use. What does it mean for attention to news and politics?
This book sheds light on the archipelagic relations of two African Caribbean newspapers in the early decades of the nineteenth century and analyzes their medium-specific interventions in the struggle for emancipation and on a white-dominated communication market.
How evangelical churches in the United States convert migrant distress into positive religious devotion Why do migrants become more deeply evangelical in the United States and how does this religious identity alter their self-understanding? In the Hands of God examines this question through a unique lens, foregrounding the ways that churches transform what migrants feel. Drawing from her extensive fieldwork among Brazilian migrants in the Washington, DC, area, Johanna Bard Richlin shows that affective experience is key to comprehending migrants’ turn toward intense religiosity, and their resulting evangelical commitment. The conditions of migrant life—family separation, geographic isolation, legal precariousness, workplace vulnerability, and deep uncertainty about the future—shape specific affective maladies, including loneliness, despair, and feeling stuck. These feelings in turn trigger novel religious yearnings. Evangelical churches deliberately and deftly articulate, manage, and reinterpret migrant distress through affective therapeutics, the strategic “healing” of migrants’ psychological pain. Richlin offers insights into the affective dimensions of migration, the strategies pursued by evangelical churches to attract migrants, and the ways in which evangelical belonging enables migrants to feel better, emboldening them to improve their lives. Looking at the ways evangelical churches help migrants navigate negative emotions, In the Hands of God sheds light on the versatility and durability of evangelical Christianity.
The concept of creativity, together with concerns over access to creativity and knowledge, are currently the subject of international debate and unprecedented public attention, particularly in the context of international developments in intellectual property laws. Not only are there significant developments at the legal level, with increasing moves towards stronger and harmonized protection for intellectual property, but also there is intense public interest in the concepts of creativity, authorship, personality, and knowledge. In Creating Selves, Johanna Gibson addresses strategic responses to intellectual property, and suggests alternative models for encouraging, rewarding, and disseminating creative and innovative output, which are built upon a critical analysis of and approach to the debate and to the concept of creativity itself. Drawing upon critical theories in authorship, literature, music, the sciences and the arts, Gibson suggests a radical re-consideration of the notion of creativity in the intellectual property debate and the means by which to encourage and sustain creativity in contemporary society.
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