Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.
Sometimes the right choice is the hardest of all. In the autumn of 1942, fifteen-year-old Ruby is collected from her aunt's guesthouse by her grandfather and taken to live with him in a small Lancashire village. A few days after her arrival, American GIs take over a nearby army camp, but although the young black soldiers are ready to help with the war effort, they are mistrusted by their own army officers, and spend their time in the village. Before long tension rises between the troops and the locals, some of whom still have embedded racial prejudices. As the village becomes increasingly divided, Ruby and her friends must struggle with first love, dangerous friendships and the difficultly of doing what is right in a chaotic and unfair world.
Based on a 12-year long project, this book demonstrates the contested character of the communicative construction of Europe. It does so by combining an investigation of journalistic practices with content analysis of print media, an examination of citizens' online interactions and audience studies with European citizens.
Vianna Francis, known in the colony as ‘The Sydney Venus’, is a notorious young mistress in keeping to a former gentleman convict, who uses her to entice wealthy men to his gaming tables. A woman of mystery, Vianna is a magnet for scandal. Was she the mistress of a Royal duke? A lady’s maid who learned the tricks of the world’s oldest profession when in service to a Parisian courtesan? Or the widow of a young man executed on the gallows? Men of high rank are determined to possess this passionate, mercenary beauty. The L’Estrange half-brothers were born only months apart. One brother is an idealistic dreamer, the other a volatile adventurer. And the rivals have two things in common – a fatal attraction to get-rich schemes that run afoul of the law -- and their obsession with Vianna.
Jake Andersen is a proud Currency lad with a swagger in his step and a joke for his mates, until he discovers the wife he is besotted with has left him, and taken their young daughter with her. A prize fighter, Jake decides to take matters into his own hands and find his wife, and the mongrel she ran off with. Fuelled by revenge he starts a long search across the colony and vows to never trust "good women" again. Few people seem to think a gypsy girl like Keziah Stanley could ever be a "good woman". Separated by the law from her beloved gypsy husband, Keziah decides to travel to Australia to find the love of her life. With her tarot cards and strong beliefs, Keziah boasts she can read anybody's future, but her own life is proving harder to read, let alone manage. Daniel Browne already knows what his future will be: the life of a great artist. And he is determined to follow his dream; no matter what. When this volatile trio is thrown together in Australia, they form an extraordinary, unexpected alliance that will challenge the establishment. Love, hate, survival and revenge: all will discover the truth.
Ghost Gum Valley is the second book from Australian author Johanna Nicholls. This sweeping saga is set in the early days of the Colony of New South Wales and follows the adventures of Isabel de Rolland, an English aristocrat descended from the Plantagenets, as she is sent out to the penal colony to marry Marmaduke Gamble, in a deal organised by their elders. The debts of Isabel’s family are paid in exchange for the respectability that her lineage gives the rich ex- convict Gamble family. From the inauspicious beginnings of their arranged marriage, Isabel and Marmaduke develop a grudging friendship that looks to bloom into something more. But the secrets of the past are destined to haunt them and the madness and darkness of their families threaten to overwhelm them. This wonderful new story has something for everyone; a bygone era brought to life, the importance of being free of the past to embrace the future and above all a wonderful love story between two of fiction’s most delightful characters.
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