A bestseller (over 80,000 copies sold) in a second, updated edition. Learn fascial exercises to improve mobility and flexibility, avoid and treat pain, and improve sports performance. In this second edition of his best-selling guide to fascial fitness, fascia researcher and Rolfing therapist Dr. Robert Schleip shows you a series of practical exercises that you can easily build into your day-to-day routine. He introduces the most recent scientific findings from the world of fascial research, and explains which methods and equipment are most effective for fascial health (as well as which ones do more harm than good!). These new findings are already changing the shape of physiotherapy and the methods of treatment and recovery we use today, and will continue to do so in the future. Physiotherapists, sports scientists, and doctors agree that if we want to stay flexible, energetic and pain-free in our day-to-day lives and sporting pursuits, we need to look after our connective tissue - our 'fascia'. There has been a great deal of research into this over the last few years, all of which shows that the fascia around our muscles plays a huge role in keeping us fit, healthy, flexible, and feeling good. This versatile tissue transfers energy to the muscles, communicates with the nervous system, acts as a sensory organ, helps to protect and regenerate our internal organs, and provides the foundations for a healthy physique. We used to think it was our muscles doing all the work, but now we know the connective tissue plays a big part, too. It responds to stress and other stimuli, and when it gets matted or sticks together, it can cause pain and mobility problems. That's why it's so important to train our fascia - and just 10 minutes, twice a week is all it takes!
This book opens new perspectives into the Cold War ideological confrontations. Using Austria and Finland as an example, it shows how the Cold War battles for the hearts and minds of the people also influenced policies in countries that wished to stay outside the conflict. Following the model of older European neutrals, Austria and Finland sought to combine neutrality with democracy. The combination was eagerly challenged by ideological Cold Warriors on both sides of the divide and questioned at home too. Was neutrality risking the neutrals’ commitment to democracy, or did the commitment to the western type of democracy threaten their commitment to neutrality? Confronting these doubts grew into an organic part of practicing neutrality in the Cold War world. The neutrals needed to be exceptionally clear regarding the ideological foundations of their neutrality. Successful neutrality required a great deal of conceptual consistence and domestic unanimity. None of this was pre-given in Austria or Finland. However, in the model of Switzerland and Sweden, (armed) neutrality was systematically integrated with the official state ideology and promoted as a part of national identity. Legacies of these policies outlived the end of the Cold War.
Countries in sub-Saharan Africa were once dismissed by Western experts as being too poor and chaotic to benefit from the antiretroviral drugs that transformed the AIDS epidemic in the United States and Europe. Today, however, the region is courted by some of the most prestigious research universities in the world as they search for “resource-poor” hospitals in which to base their international HIV research and global health programs. In Scrambling for Africa, Johanna Tayloe Crane reveals how, in the space of merely a decade, Africa went from being a continent largely excluded from advancements in HIV medicine to an area of central concern and knowledge production within the increasingly popular field of global health science. Drawing on research conducted in the U.S. and Uganda during the mid-2000s, Crane provides a fascinating ethnographic account of the transnational flow of knowledge, politics, and research money—as well as blood samples, viruses, and drugs. She takes readers to underfunded Ugandan HIV clinics as well as to laboratories and conference rooms in wealthy American cities like San Francisco and Seattle where American and Ugandan experts struggle to forge shared knowledge about the AIDS epidemic. The resulting uncomfortable mix of preventable suffering, humanitarian sentiment, and scientific ambition shows how global health research partnerships may paradoxically benefit from the very inequalities they aspire to redress. A work of outstanding interdisciplinary scholarship, Scrambling for Africa will be of interest to audiences in anthropology, science and technology studies, African studies, and the medical humanities.
HIV/AIDS is an increasingly serious problem in China, with an increasing number of new cases every year. As a result, HIV organizations have boomed, with both state and non-governmental organisations responding to the threat with campaigns to increase public awareness of the disease, utilising the media as the primary tool to reshape citizens’ understandings and views of HIV/AIDS. This book explores how HIV/AIDS is portrayed in China’s media. It argues that, despite increasing education campaigns, media coverage and social and academic openness towards HIV/AIDS, many Chinese of the majority Han ethnic group regard infection as a distant possibility, believing themselves to be immune and infection a problem only for certain non-Han ethnic groups with perceived lower moral standards, in particular black Africans. The book explores how HIV/AIDS is reported, analysing the language used in constructing and encoding the health narrative, its subjects, and ideas about the disease. It demonstrates how China’s media frequently employs negative events to present the most extreme possibilities of poverty, danger, disasters and disease, with black Africa portrayed as an antiquated, distant and socioculturally and politically backward place, uniquely unsuitable for the containment of disease, in contrast with the progressive, scientifically sophisticated and morally upstanding Chinese. It argues that this discourse has had the effect of distancing many Chinese from the perceived possibility of infection, thus compromising the effectiveness of public health campaigns on HIV/AIDs. It suggests that the key to combating the spread of the disease lies in challenging the racialised narratives through which the disease is portrayed in China’s media, rather than simply by aiming to educate greater numbers of people.
Drucker skillfully traces the development of this critical position, suggesting a methodology closer to the actual practices of the early avant-garde artists based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Drucker explores the context for experimental typography in terms of printing, handwriting, and other practices concerned with the visual representation of language. Her book concludes with a brief look at the ways in which experimental techniques of the early avant-garde were transformed in both literary work and in applications to commercial design throughout the 1920s and early 1930s.
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
Intellectual Property, Medicine and Health examines critical issues and debates, including access to knowledge and medicinal products, human rights and development, innovations in life technologies and the possibility for ethical frameworks for intellectual property law and its application in public health. The second edition accounts for recent and in some areas extensive developments in this dynamic and fast-moving field. This edition brings together new and updated examples and analysis in competition and regulation, gene-related inventions and biotechnology, as well as significant cases, including Novartis v Union of India.
The Logic of Innovation examines not merely the supposed problem of the efficacy and relevance of intellectual property, and the nature of innovation and creativity in a digital environment, but also the very circumstances of that inquiry itself. Social life has itself become a sphere of production, but how might that be understood within the cultural and structural transformation of creativity, innovation and property? Through a highly original interlocutory and therapeutic approach to the issues in play, the author addresses the concepts of innovation and the digital by means of an investigation through literature and the imagination of new scenarios for language, business and legal reform. The book undertakes a complex inquiry into innovation and property through the wonder of Alice’s journeys in Wonderland and through the Looking-glass. The author presents a new theory of familiar production to account for the kinship that has emerged in both informal and commercial modes of innovation, and foregrounds the value of use as crucial to the articulation of intellectual property within contemporary models of production and commercialization in the digital.
When Ludwig Prandtl took up the Chair of Applied Mechanics at Göttingen University in 1904, the small university town became the cradle of modern fluid mechanics and aerodynamics. Not only did Prandtl found two research institutions of worldwide renown, the Aerodynamische Versuchsanstalt (AVA) and the Kaiser-Wilhelm-Institut für Strömungsforschung, but with the so-called ‘Göttingen School’ he also established an exceptionally fertile line of scientific thinking, unique for its special balance of intuition for physics and mathematical precision. The scientific methods developed by Prandtl and his pupils are manifested in numerous dissertations, monographs and textbooks that now rate as classics and hence belong to the fundamental works on fluid mechanics. Yet many of these publications have long been out of print and inaccessible for study. The series Göttinger Klassiker der Strömungsmechanik is thus making available selected publications that emerged from Ludwig Prandtl’s ‘Göttingen School’ or stand in a particular historical relationship to it. This highly personal biography of Ludwig Prandtl compiled by his daughter, Johanna Vogel-Prandtl, is complemented by numerous photographs depicting Prandtl’s working and private life. It completes the picture of the founding father of modern fluid mechanics whose scientific importance continues to resonate to this day.
Artistic research has become an established mode of inquiry and knowledge production in many fields. Johanna Schindler examines the collaborative practices of two artistic research projects in the fields of digital musical instrument design and responsive environments. How are individual research modes organized? Which forms of knowledge are at stake? And what sort of influence do institutional settings, spatial arrangements, and boundary objects have on the emerging research dynamics? Schindler's ethnographic study explores these questions and suggests concrete measurements that can be utilized to adapt the research environments, funding structures, and evaluation criteria of artistic research projects to the specific needs of this emerging field.
Biomechanics of Tendons and Ligaments: Tissue Reconstruction looks at the structure and function of tendons and ligaments. Biological and synthetic biomaterials for their reconstruction and regeneration are reviewed, and their biomechanical performance is discussed. Regeneration tendons and ligaments are soft connective tissues which are essential for the biomechanical function of the skeletal system. These tissues are often prone to injuries which can range from repetition and overuse, to tears and ruptures. Understanding the biomechanical properties of ligaments and tendons is essential for their repair and regeneration. - Contains systematic coverage on how both healthy and injured tendons and ligaments work - Includes coverage of repair and regeneration strategies for tendons and ligaments - Presents an Interdisciplinary analysis on the topic
Inhaltsangabe:Abstract: Product placement has become increasingly common in recent years. This paper analyses the practice of placing brands in films and television programmes from different perspectives. From the marketers point of view the development of product placement as a marketing communication instrument is analysed. It is also shown how filmmakers can use it to add realism to a film and save production costs. Putting the product placement strategy into practice is found to be a complex process. Furthermore, the way of compensation varies from case to case. The analysis of costs per thousand reveals that product placement is a cost-effective marketing communication instrument. This analysis of the marketers and the filmmakers point of view is supported by interviews with marketing departments, product placement agencies and film production companies. On the other hand viewers ethical concerns about product placement are investigated and it is studied how they are included in legal restrictions. The outcome is that there are some areas with no regulations and areas with rules that have limitations. Therefore, recommendations for improvement are made. Also, ways are established how marketers can take viewers concerns into consideration when placing their brand in a film. Finally the effectiveness of product placement in marketing communications is analysed on the basis of academic research. It is found that product placement can be successful in regard to brand recall and recognition and to some extent in regard to brand attitude and purchasing behaviour. However, the effectiveness depends on the type and exposure time of the placement, the kind of film and supporting advertising. Summing up, product placement can be used effectively for marketers and filmmakers, while not having predominantly negative effects on viewers. However, this is only the case when it is planned carefully and a number of aspects are taken into consideration. Inhaltsverzeichnis:Table of Contents: INTRODUCTION4 AIMS AND OBJECTIVES4 METHODOLOGY5 PART 1:BACKGROUND7 1.1DEFINITION OF THE TERM PRODUCT PLACEMENT7 1.2THE HISTORY OF PRODUCT PLACEMENT9 1.3REASONS FOR THE INCREASING USE OF PRODUCT PLACEMENT10 1.3.1REASONS FOR MARKETERS10 1.3.2REASONS FOR FILMMAKERS10 1.4USE OF PRODUCT PLACEMENT TODAY AND FUTURE FORECAST11 1.4.1MARKETS11 1.4.2CATEGORIES12 1.4.3NEW POSSIBILITIES AND FUTURE FORECAST12 PART 2:MARKETERS' AND FILMMAKERS' VIEW: PLANNING [...]
SpringerBriefs in Biotech Patents present timely reports of intellectual properties (IP) issues and patent aspects in the field of biotechnology. This new volume in the series focuses on the particular IP issues of therapeutics, vaccines and molecular diagnostics. The first chapter concentrates on basics principles for protecting antibody compounds. Additional ways to create follow-up protection for antibody therapeutics are also discussed. The second chapter gives an overview of the patent landscape in molecular diagnostics, and discusses issues of patentability with respect to the different technologies and compounds used therein. The third chapter gives a broad overview of areas of law that are particularly relevant to the patenting of peptide vaccines and therapeutic peptides as products and in compositions. The scope of patentable subject matter is discussed, as it has been the focus of much wrangling and debate in the courts.
Just over fifty years ago on January 22, 1973, the United States Supreme Court decision on Roe v. Wade assured millions of women that abortion was a protected constitutional right due to a woman’s right to privacy. In the context of the burgeoning women’s rights movement, it seemed like an inalienable victory: women might become equal to men in their right to determine what would happen to their bodies. This was a hard-won fight that reached back to colonial America and slavery, but on June 24, 2022, the decision was shockingly reversed by the Supreme Court in Dobbs v. Jackson Women’s Health Organization. What happened? What transpired socially, politically, legally, in religious institutions and in popular culture in the half-century when “the right to choose” led to this stunning transformation in American society? Roe v. Wade: Fifty Years After, coedited by Rhae Lynn Barnes and Catherine Clinton for the History in the Headlines series, brings together a team of world-renowned scholars, prizewinning historians, and Pulitzer Prize-winning public intellectuals who specialize in reproductive history. They assembled at Harvard University in the weeks following the Dobbs decision to talk through the centuries-long history of abortion in what became the United States, how its representation changed in the law and popular culture, and how a wellspring of social movements on both the right and left led to a fifty-year showdown over some of the most outstanding human questions: What is life? When does it begin? Who has the right to end it? Who has the right to determine what happens to someone else’s body? How can the law define and restrict women’s reproductive health? And how have race, class, geography, sexuality, and other factors shaped who gets to be a part of answering these questions? The international impact of the struggles for reproductive freedom for women within the United States comes into sharp focus within this important volume, shedding light on past, present, and future dimensions of reproductive freedom for all Americans.
In The Land and Its Kings biblical scholar Johanna van Wijk-Bos accompanies the reader across a large sweep of the story of Israel, from the end of King David’s reign through the fall of Jerusalem approximately 400 years later. She views these memories of Israel’s past, as they are woven together in Kings, from the perspective of the traumatic context of postexilic Judah. Van Wijk-Bos writes as a scholar of the Bible with deep commitments to feminism and issues of gender within patriarchal structures and ideologies. The voices and presence of women in the accounts receive special attention. As in the previous volumes of A People and a Land, van Wijk-Bos offers a close reading of the Hebrew text in translation to reacquaint readers with the path taken by Israel as the people embraced a form of monarchy, subsequently compromised their allegiance to God,, and were ultimately exiled from the land. She presents the multiplicity of voices which the collectors of this material let stand as an essential part of the complex history of their community. Van Wijk-Bos invites readers to enter into the text with questions and to find a way forward to draw closer to the presence of the Most Holy.
Is history circular or linear? Could it be that weve lived through other phases that are very similar to the ones were living in today? If so, what would they be? In a colloquial dialogue, a mother and her children talk about historical characters and events that have marked humanity. To know how to navigate the present, we need to understand the past. With this proposal, the author connects yesterday and today and suggests a personal, peculiar, and transformational way to see history.
Surveying a wide range of exciting and innovative artists, Drucker demonstrates their clear departure from the past, petitioning viewers and critics to shift their terms and sensibilities as well.
In August 2003, North Carolina became the first U.S. state to offer restitution to victims of state-ordered sterilizations carried out by its eugenics program between 1929 and 1975. The decision was prompted by newspaper stories based on the research of J
Belize belies its geographical location: It is a sparsely populated English-speaking enclave perched between Spanish-speaking countries. The colonization pattern was very unusual and its diplomatic status remained ambiguous for more than two centuries until it became an official British crown colony in 1862 and finally an independent nation in 1981. "--
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