This monograph is about how the Scots language is discursively constructed, both from ‘above’ (through texts such as educational policies, debates in parliament and official websites) and from ‘below’ (in focus group discussions among Scottish people). It uses the interdisciplinary discourse-historical approach to critical discourse analysis to examine what discursive strategies are used in different texts, and also to investigate salient features of context. This allows a broader discussion of the role of this language in Scotland, and how different ways of constructing a language can percolate through society, appearing in both important, elite texts and discussions among ordinary people. It thus contributes to the body of knowledge about contemporary Scots, but also expands the range of possible applications for critical discourse analysis approaches.
Social Media is fast becoming a key area of linguistic research. This highly accessible guidebook leads students through the process of undertaking research in order to explore the language that people use when they communicate on social media sites. This textbook provides: An introduction to the linguistic frameworks currently used to analyse language found in social media contexts An outline of the practical steps and ethical guidelines entailed when gathering linguistic data from social media sites and platforms A range of illustrative case studies, which cover different approaches, linguistic topics, digital platforms, and national contexts Each chapter begins with a clear summary of the topics covered and also suggests sources for further reading to supplement the initial discussion and case studies. Written with an international outlook, Researching Language and Social Media is an essential book for undergraduate and postgraduate students of Linguistics, Media Studies and Communication Studies.
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