Joe Richards's Books

Albert Maysles

By: Joe McElhaney

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Albert Maysles has created some of the most influential documentaries of the postwar period. Such films as Salesman,Gimme Shelter, and Grey Gardens continue to generate intense debate about the ethics and aesthetics of the documentary form. In this in-depth study, Joe McElhaney offers a novel understanding of the historical relevance of Maysles. By closely focusing on Maysles's expressive use of his camera, particularly in relation to the filming of the human figure, this book situates Maysles's films within not only documentary film history but film history in general, arguing for their broad-ranging importance to both narrative film and documentary cinema. Complete with an engaging interview with Maysles and a detailed comparison of the variant releases of his documentary on the Beatles (What's Happening: The Beatles in the U.S.A. and The Beatles: The First U.S. Visit), this work is a pivotal study of a significant filmmaker.

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Page Count

227

Publisher

University of Illinois Press

Published Date

ISBN 10

0252091884

ISBN 13

9780252091889

Blackest of Fridays

By: Joe Smiga

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Blackest of Fridays

By: Joe Smiga

Have you ever waited for stores to open before daybreak on Black Friday? Its still dark out before sunrise. What was it like for you? You are probably anxious, maybe cold and certainly raring to go into those stores. Never suspecting anything could happen to you or to hundreds of others by a band of men bent on destruction. Blackest of Fridays leads us through events that traumatize the minds and the bodies of people who wanted only to shop for their loved ones. Then a sacrilegious occurrence happens on Christmas Eve at a midnight mass. When will this stop or will it ever? Detective Lieutenant John McNamara of the Natick Police Department is spearheading the investigation and promises they will be caught and punished. How can he make such a promise?

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459

Publisher

Xlibris Corporation

Published Date

ISBN 10

1514487802

ISBN 13

9781514487808

The Boardman Tasker Omnibus

By: Peter Boardman,Joe Tasker

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The Boardman Tasker Omnibus

By: Peter Boardman,Joe Tasker

Collects four out-of-print classic climbing books: Tasker's Savage Arena and Everest the Cruel Way, and Boardman's The Shining Mountain and Sacred Summits.

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938

Publisher

The Mountaineers Books

Published Date

ISBN 10

0898864364

ISBN 13

9780898864366

X-Men Blue Vol. 0

Reunion

By: Steve Seagle,Terry Kavanagh,Joe Casey

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X-Men Blue Vol. 0

Reunion

By: Steve Seagle,Terry Kavanagh,Joe Casey

Collects Uncanny X-Men (1981) 351-359, X-Men Unlimited (1993) 17, Uncanny X-Men/Fantastic Four Annual 1998, Cerebro's Guide to the X-Men. The original X-Men are back together! An injured Cyclops heads to Alaska for some rest and recuperation with Jean - but when she once again dons the costume of Phoenix, that can't be good for Scott's health! And as Beast, Iceman and Angel join them for old time's sake, will an uncanny adventure have them all feeling blue - and questioning their future as X-Men? Meanwhile, Doctor Cecilia Reyes has her own fateful decision to make! Wolverine has a life-draining encounter as Sauron attacks! Rogue's powers lead her to a dramatic tipping point! Bishop and Deathbird are lost in space! And Sabretooth gets inside Logan's head! Plus: Peer into Cerebro's classified mutant files!

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341

Publisher

Marvel Entertainment

Published Date

ISBN 10

1302503081

ISBN 13

9781302503086

Spider-Man

The Gauntlet - The Complete Collection Vol. 1

By: Fred Van Lente,Joe Kelly,Greg Weisman,Tom Peyer,Karl Kesel,Kurt Busiek

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Spider-Man

The Gauntlet - The Complete Collection Vol. 1

By: Fred Van Lente,Joe Kelly,Greg Weisman,Tom Peyer,Karl Kesel,Kurt Busiek

Collects Dark Reign: The List Amazing Spider-Man, Amazing Spider-Man (1999) #612-626 and Annual #37 and material from Web Of Spider-Man (2009) #2-5. When Spider-Man battles Mysterio, the stakes are far more deadly than just smoke and mirrors! Find out exactly how dangerous the master of illusion can be in this collection of Spideys greatest showdowns with one of his oldest foes! Relive Quentin Becks sinister, Steve Ditko-drawn debut and largerthan- life battles illustrated by John Romita Sr., Ross Andru, Marcos Martin and more! Mysterios mists and mysteries plague Peter Parker in wicked ways, from shrinking him to six inches tall to seemingly summoning all of Spideys greatest foes! But is it always Beck under the iconic fishbowl helmet or are there multiple Mysterios? And can even death stop his deceptions?!

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543

Publisher

Marvel Entertainment

Published Date

ISBN 10

1302514318

ISBN 13

9781302514310

Glory, Goals and Greed

Twenty Years of the Premier League

By: Joe Lovejoy

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Glory, Goals and Greed

Twenty Years of the Premier League

By: Joe Lovejoy

The FA Premier League was born 20 years ago, on 23 September 1991, and has since established itself as the most popular club competition in world football. At the start, however, there was opposition from the players' union and the Football League. Then the breakaway elite were faced with the exposure of the game's 'bungs' culture, which stained the reputations of Brian Clough and George Graham, among others. After weathering that storm, the new league was threatened again by the very real possibility of financial meltdown, which was averted only by the controversial takeover of many top clubs by predatory overseas owners. Joe Lovejoy reported on the creation of the Premier League for The Independent and revisits the story in Glory, Goals and Greed, interviewing many of the 'founding fathers'. Later, as chief football correspondent at the Sunday Times, he witnessed all the main events and has spoken again to those involved to shed new light on the best matches, best players and standout incidents of the Premier League's enthralling first 20 years.

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254

Publisher

Random House

Published Date

ISBN 10

1780571445

ISBN 13

9781780571447

Outrageous Fortune

Capital and Culture in Modern Ireland

By: Joe Cleary

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Outrageous Fortune

Capital and Culture in Modern Ireland

By: Joe Cleary

Did Ireland produce a more radical and ambitious literature in the straitened circumstances of the first half of the twentieth century than it has managed to do since it began to ‘modernize’ and become more affluent from the 1960s onwards? Has Irish modernism ceded place to a prevailing naturalism that seems gritty and tough-minded, but that is aesthetically conservative and politically self-thwarted? Does the fixation with ‘de Valera’s Ireland’ in recent narrative represent a necessary settling of accounts with a dark, abusive history or is it indicative of a worrying inability on the part of Irish artists and intellectuals to respond to the very different predicaments of the post-Cold War world? These are some of the questions addressed in Outrageous Fortune. Scanning literature, theatre, film and music, Joe Cleary probes the connections between capital, culture and criticism in modern Ireland. He includes readings of James Joyce and the Irish modernists, the naturalists Patrick Kavanagh, John McGahern and Edna O’Brien, and comments too on what he terms the ‘neo-naturalism’ of Marina Carr, Patrick McCabe and Martin McDonagh. He concludes with a provocative analysis of the cultural achievement of the Pogues.

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344

Publisher

Field Day Publications

Published Date

ISBN 10

0946755353

ISBN 13

9780946755356

Heroes and Scoundrels

The Image of the Journalist in Popular Culture

By: Matthew C. Ehrlich,Joe Saltzman

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Heroes and Scoundrels

The Image of the Journalist in Popular Culture

By: Matthew C. Ehrlich,Joe Saltzman

Whether it's the rule-defying lifer, the sharp-witted female newshound, or the irascible editor in chief, journalists in popular culture have shaped our views of the press and its role in a free society since mass culture arose over a century ago. Drawing on portrayals of journalists in television, film, radio, novels, comics, plays, and other media, Matthew C. Ehrlich and Joe Saltzman survey how popular media has depicted the profession across time. Their creative use of media artifacts provides thought-provoking forays into such fundamental issues as how pop culture mythologizes and demythologizes key events in journalism history and how it confronts issues of race, gender, and sexual orientation on the job. From Network to The Wire, from Lois Lane to Mikael Blomkvist, Heroes and Scoundrels reveals how portrayals of journalism's relationship to history, professionalism, power, image, and war influence our thinking and the very practice of democracy.

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257

Publisher

University of Illinois Press

Published Date

ISBN 10

0252096991

ISBN 13

9780252096990

Death and Life of Australian Soccer

By: Joe Gorman

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Death and Life of Australian Soccer

By: Joe Gorman

In The Death and Life of Australian Soccer, journalist and historian Joe Gorman explores the rise and fall of Australia's first national football competition and shows how soccer came to practice and embody multiculturalism long before it became government policy. Drawing on archival research and interviews with players, supporters and club officials, he tells the incredible and oft-unknown stories of Australian soccer. The Death and Life of Australian Soccer is a fascinating and timely account of the first Australian sport to truly galvanize every ethnic, regional, metropolitan, gender and political group across the country. It examines the myths and legends of Australian sport and offers new ways of understanding the great changes that shaped the nation. This is more than a book about soccer – it is the riveting story of Australia's national identity.

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302

Publisher

Univ. of Queensland Press

Published Date

ISBN 10

0702259268

ISBN 13

9780702259265

One Damned Island After Another: The Saga of the Seventh

By: Clive Howard,Joe Whitley

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One Damned Island After Another: The Saga of the Seventh

By: Clive Howard,Joe Whitley

Clive Howard and Joe Whitley were both sergeants and served as correspondents for the Seventh Air Force during World War 2. The men of the Seventh were forced to fly the longest missions in any theater of war, entirely over water and, at first, without fighter escort. They fought at Midway, Guadalcanal, Tarawa, Kwajalein, Eniwetok, Truk, Saipan, Palau, the Philippines, Iwo Jima, and finally Tokyo. One Damned Island After Another covers the history of this remarkable air force from the events at Pearl Harbor through to V-J Day, detailing events on every single island that the force landed on in between. This new 2019 edition of One Damned Island After Another includes annotations and original photographs from the Pacific campaigns.

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343

Publisher

Lulu.com

Published Date

ISBN 10

035950017X

ISBN 13

9780359500178

The Dallas Cowboys

The Outrageous History of the Biggest, Loudest, Most Hated, Best Loved Football Team in America

By: Joe Nick Patoski

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The Dallas Cowboys

The Outrageous History of the Biggest, Loudest, Most Hated, Best Loved Football Team in America

By: Joe Nick Patoski

The definitive, must-have account of the all-time players, coaches, locker rooms and boardrooms that made the Dallas Cowboys "America's Team." Since 1960, the Cowboys have never been just about football. From their ego-driven owner and high-profile players to their state-of-the-art stadium and iconic cheerleaders, the Cowboys have become a staple of both football and American culture since the beginning. For over 50 years, wherever the Cowboys play, there are people in the stands in all their glory: thousands of jerseys, hats, and pennants, all declaring the love and loyalty to one of the most influential teams in NFL history. Now, with thrilling insider looks and sweeping reveals of the ever-lasting time, place, and culture of the team, Joe Nick Patoski takes readers - both fans and rivals alike - deep into the captivating world of the Cowboys.

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627

Publisher

Little, Brown

Published Date

ISBN 10

0316132713

ISBN 13

9780316132718

The Almagre Review: Leadership

By: Joe Barrera

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The Almagre Review: Leadership

By: Joe Barrera

The Almagre Review/La Revista Almagre is a Colorado literary journal seeking to promote writers and artists from the mountains to the prairies. We publish prose as expressed through short stories, novel excerpts, poems, essays, interviews, and memoirs. We also feature illustrations and photography that enhances contributor material.

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192

Publisher

Lulu.com

Published Date

ISBN 10

1365562026

ISBN 13

9781365562020

God Will Do It for You

Dont' Give Up

By: Joe T.A. Nwokoye

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God Will Do It for You

Dont' Give Up

By: Joe T.A. Nwokoye

The book is about a black young man who left Africa for UK without knowing where he was going and arrived and settled in a white country. Everything in this planet earth is subject to change. Only the Creator of the universe cannot change. Its a matter of learning how to overcome lifes obstacles and not giving up on dreams. If things seem to go awry, God will provide the resources, and he never fails. This book will lift you up if you are down and point you to the right road if you feel lost in this world. Even if you are knocked down, you are not knocked-out. The impossible becomes possible. The storms of life will come, and they will pass.

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121

Publisher

Xlibris Corporation

Published Date

ISBN 10

1514463857

ISBN 13

9781514463857

Max Dreyssig: Human Skeleton

By: Joe Jeney

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Max Dreyssig: Human Skeleton

By: Joe Jeney

Max Dreyssig, human skeleton, sits in the South Australian Museum in its Biodiversity Unit, a bluebird perched on his hand. Max Dreyssig, the man, was born in 1850 in Germany and moved to Australia in 1874. He died in the North Adelaide Private Hospital in 1913, two weeks following surgery at the hand of one of the age's great medical professors, Doctor Archibald Watson. Pulling together what little we know about Max's life, this story examines his relationship with the inimitable Professor Watson and the reasons for him leaving his home in Germany following the Franco-Prussian War, in which he had fought. His was a time when the old world, Germany, became a newly confederated European powerhouse and the new Australian city, Adelaide, led the world in political reform and medical experimentation. Giving pony rides to children along Adelaide foreshores during his final years, Max lived alone but was never lonely. Max Dreyssig, Human Skeleton, the story, finally gives 'ole' Max Dreyssig' a voice - and a heart.

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170

Publisher

Lulu.com

Published Date

ISBN 10

0980322995

ISBN 13

9780980322996

Heaven Is a Long Way to Go

By: T Joe Willey

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Heaven Is a Long Way to Go

By: T Joe Willey

Book Summary: Heaven Is A Long Way to Go This non-fiction book takes the reader into the hopes, hardships, and tragedies of four generations of ambitious individuals, connected by lineage and marriage. They emigrated to America from Norway, England and the Isle of Man, seeking freedom and free lands offered by the federal Homestead Act. Settling in Wisconsin, Iowa, North Dakota, and Nebraska, they were challenged by economic humiliations, locust plagues, blizzards, prairie fires, accidents, and illness. There were good times too, like picnics, family bonding, and baseball! A source of hope for family members in difficult times was their belief in Seventh-day Adventism, a rapidly growing Christian denomination. They were sustained by their belief in an imminent Second Coming of Christ to earth, during which they would be taken to a safe and everlasting heaven. Author T. Joe Willey based his stories on research from old newspapers, letters, and other publications of the time, using historical methodology, not as a religious apologetic.

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317

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AuthorHouse

Published Date

ISBN 10

1728373328

ISBN 13

9781728373324

BEHIND THE LIES

By: Joe Smiga

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BEHIND THE LIES

By: Joe Smiga

Iranian submarines launch missiles at the United States. How could this happen? By spring of 2010, Israel’s government has grown anxious about the extent of Iran’s nuclear enrichment program. At the same time, Jibril Atwan, advisor to the Supreme Leader of Iran, is developing plans to convert Iranian land-based missiles into weapons capable of carrying nuclear armed warheads, missiles that can be deployed from submarines. The President of the United States confronts Israel after a covert team on their payroll, is detected infiltrating into Iran, by an American nuclear submarine operating off the coast of Iran. Secret U.S. war preparations begin. Kilo submarines make contact with Iran, confirming they are heading to launch against the United States and Israel. Two Kilos are cruising towards each US coastline; a fifth will take up position off the coast of Israel. No target information is designated in their messages. But the U.S. and Israel both know that the Kilos are coming – and that they are targets. The task: to locate five Kilo Submarines and terminate or force them to surface and surrender.

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459

Publisher

Xlibris Corporation

Published Date

ISBN 10

1441576789

ISBN 13

9781441576781

Loose Head

Confessions of an (un)professional rugby player

By: Joe Marler

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Loose Head

Confessions of an (un)professional rugby player

By: Joe Marler

SHORTLISTED FOR THE TELEGRAPH RUGBY BOOK OF THE YEAR The truth about being a rugby player from the horsey's mouth. This book is not just about how a psychiatrist called Humphrey helped me get back on my horse and clippity-clop all the way to the World Cup semi-final in Japan. It's the story of how a fat kid who had to live up to the nickname Psycho grew up to play and party for over a decade with rugby's greatest pros and live weird and wonderful moments both in and out of the scrum. That's why I'm letting you read my diary on my weirdest days. You never know what you're going to get with me. From being locked in a police cell to singing Adele on Jonathan Ross (I'll let you decide which is worse), being kissed by a murderer on the number 51 bus to drug tests where clipboard-wielding men hover inches away from my naked genitalia, melting opponents in rucks, winning tackles, and generally losing blood, sweat and ears in the name of the great sport of rugby. This is how (not) to be a rugby player.

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267

Publisher

Random House

Published Date

ISBN 10

1473581850

ISBN 13

9781473581852

Deadpool Classic Vol. 20

Ultimate Deadpool

By: Brian Michael Bendis,Joe Kelly,Judd Winick

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Deadpool Classic Vol. 20

Ultimate Deadpool

By: Brian Michael Bendis,Joe Kelly,Judd Winick

Collects Ultimate Spider-Man (2000) #91-94, Heroes Reborn: Remnants #1, Exiles (2001) #5-6, 12-13, 66-68, Venom/Deadpool: What If?, 5 Ronin #1-5, Marvel Adventures Super Heroes (2010) #4, Marvel Universe Ultimate Spider-Man: Web Warriors #8 and material from J2 #11, Secret Wars: Battleworld #3, Secret Wars, Too #1. Meet the Deadpool of the Ultimate Universe - and a few other Multiversal mercs for good measure! When Ultimate Spider-Man visits the X-Mansion, he fi nds it's been taken over by his world's Wadey Wilson -and the Reavers! Will other realities have more delightful Deadpools? Find out in a tour across dimensions that showcases animated Deadpool, MC2 Deadpool, samurai Deadpool and more! But who is the Deadpool of Counter-Earth? And what happens when the Venom symbiote possesses Deadpool?!

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507

Publisher

Marvel Entertainment

Published Date

ISBN 10

1302501526

ISBN 13

9781302501525

Greenhouses

Advanced Technology for Protected Horticulture

By: Joe J. Hanan

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Greenhouses

Advanced Technology for Protected Horticulture

By: Joe J. Hanan

A greenhouse provides an essential means of livelihood to its owner and must be economically practical for the particular climate in which it stands. Greenhouses: Advanced Technology for Protected Horticulture addresses the major environmental factors of light, temperature, water, nutrition, and carbon dioxide, and features extensive discussions of greenhouse types, construction, and climate control. The book highlights technology such as hydroponics, computer control of environments, and advanced mathematical procedures for environmental optimization. Greenhouses: Advanced Technology for Protected Horticulture is the definitive text/reference for the science of greenhouse engineering and management. The author Dr. Joe J. Hanan, Professor Emeritus of Colorado State University, is the recipient of the Society of American Florists' (SAF) 2000 (Millenium) Alex Laurie Award for Research and Education. The Alex Laurie Award is presented annually to an individual who has made broad-scope, long-lasting contributions to the floriculture industry through research or education. The award is named for Alex Laurie, a professor at The Ohio State University, who pioneered work in many areas of floriculture. "Joe is one of the most precise floricultural researchers I have known," said Dr. Gus De Hertogh, Chairman of SAF's Research Committee. "That excellence is reflected in his latest book, Greenhouses, Advanced Technology for Protected Horticulture, which was published in 1998, nine years after his official 'retirement.

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708

Publisher

CRC Press

Published Date

ISBN 10

1351444174

ISBN 13

9781351444170

The Paleo Diet for Athletes

The Ancient Nutritional Formula for Peak Athletic Performance

By: Loren Cordain,Joe Friel

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The Paleo Diet for Athletes

The Ancient Nutritional Formula for Peak Athletic Performance

By: Loren Cordain,Joe Friel

Adapts the author's nutritional program to the needs of athletes in a diet based on natural selection and evolution that promotes weight loss, normalizes blood cholesterol, increases energy levels, and enhances overall fitness.

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355

Publisher

Rodale

Published Date

ISBN 10

160961917X

ISBN 13

9781609619176

Austin to ATX

The Hippies, Pickers, Slackers, and Geeks Who Transformed the Capital of Texas

By: Joe Nick Patoski

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Austin to ATX

The Hippies, Pickers, Slackers, and Geeks Who Transformed the Capital of Texas

By: Joe Nick Patoski

In this gonzo history of the “City of the Violet Crown,” author and journalist Joe Nick Patoski chronicles the modern evolution of the quirky, bustling, funky, self-contradictory place known as Austin, Texas. Patoski describes the series of cosmic accidents that tossed together a mashup of outsiders, free spirits, thinkers, educators, writers, musicians, entrepreneurs, artists, and politicians who would foster the atmosphere, the vibe, the slightly off-kilter zeitgeist that allowed Austin to become the home of both Armadillo World Headquarters and Dell Technologies. Patoski’s raucous, rollicking romp through Austin’s recent past and hipster present connects the dots that lead from places like Scholz Garten—Texas’ oldest continuously operating business—to places like the Armadillo, where Willie Nelson and Darrell Royal brought hippies and rednecks together around music. He shows how misfits like William Sydney Porter—the embezzler who became famous under his pen name, O. Henry—served as precursors for iconoclasts like J. Frank Dobie, Bud Shrake, and Molly Ivins. He describes the journey, beginning with the search for an old girlfriend, that eventually brought Louis Black, Nick Barbaro, and Roland Swenson to the founding of the South by Southwest music, film, and technology festival. As one Austinite, who in typical fashion is simultaneously pursuing degrees in medicine and cinematography, says, “Austin is very different from the rest of Texas.” Many readers of Austin to ATX will have already realized that. Now they will know why.

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378

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Texas A&M University Press

Published Date

ISBN 10

1623497035

ISBN 13

9781623497033

Riding So High

The Beatles and Drugs

By: Joe Goodden

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Riding So High

The Beatles and Drugs

By: Joe Goodden

‘Who gave the drugs to the Beatles? I didn’t invent those things. I bought it from someone who got it from somebody. We never invented the stuff.’ – John Lennon Riding So High charts the Beatles’ extraordinary odyssey from teenage drinking and pill-popping, to cannabis, LSD, the psychedelic Summer of Love and the darkness beyond. Drugs were central to the Beatles’ story from the beginning. The acid, pills and powders helped form bonds, provided escape from the chaos of Beatlemania, and inspired colossal leaps in songwriting and recording. But they also led to break-ups, breakdowns, drug busts and prison. The only full-length study of the Beatles and drugs, Riding So High tells of getting stoned, kaleidoscope eyes, excess, loss and redemption, with a far-out cast including speeding Beatniks, a rogue dentist, a script-happy aristocratic doctor, corrupt police officers and Hollywood Vampires. ‘The deeper you go, the higher you fly...’

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356

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Joe Goodden

Published Date

ISBN 10

1999803310

ISBN 13

9781999803315

Bears vs. Cardinals

The NFL's Oldest Rivalry

By: Joe Ziemba

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Bears vs. Cardinals

The NFL's Oldest Rivalry

By: Joe Ziemba

In their early years, the Chicago Bears and the Chicago Cardinals-- the two oldest teams in the National Football League --travelled the country with only rare mention in the newspapers. Both teams later saw their official records destroyed by fire. Most of what is now known about those initial seasons is based on often inaccurate statements made many years later. Reconstructing their missing history, this book draws on newly available resources to document the battles and brawls on and off the field, the cunning backroom deals, the financial woes and the 40-year rivalry that endured while both teams were in Chicago. Figures like Al Capone, Red Grange, Jim Thorpe and Bronko Nagurski make appearances in the lore of two old adversaries whose uneasy alliance helped ensure the survival of the fledgling NFL.

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349

Publisher

McFarland

Published Date

ISBN 10

147664733X

ISBN 13

9781476647333

The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

By: Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci

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The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

By: Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

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322

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470140356

ISBN 13

9780470140352

Sticky Fingers

The Life and Times of Jann Wenner and Rolling Stone Magazine

By: Joe Hagan

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Sticky Fingers

The Life and Times of Jann Wenner and Rolling Stone Magazine

By: Joe Hagan

NATIONAL BESTSELLER • A New York Times Top 10 Book of the Year • A delicious romp through the heyday of rock and roll and a revealing portrait of Jann Wenner, the man at the helm of Rolling Stone magazine, with candid look backs at the era from major musicians • "Come for the essayist in Hagan, stay for the eye-popping details and artful gossip."–Dwight Garner, The New York Times "Through his nuanced portrait of Wenner, [Hagan] shows us how thoroughly the publication reflected its founder, warts and all.”–Margaret Sullivan, The Washington Post The story of Jann Wenner, Rolling Stone's founder, editor, and publisher, and the pioneering era he helped curate, is told here for the first time in glittering, glorious detail. Joe Hagan provides readers with a backstage pass to storied concert venues and rock-star hotel rooms; he tells never before heard stories about the lives of rock stars and their handlers; he details the daring journalism (Tom Wolfe, Hunter S. Thompson, P.J. O’Rourke) and internecine office politics that accompanied the start-up; he animates the drug and sexual appetites of the era; and he reports on the politics of the last fifty years that were often chronicled in the pages of Rolling Stone magazine. Supplemented by a cache of extraordinary documents and letters from Wenner's personal archives, Sticky Fingers depicts an ambitious, mercurial, wide-eyed rock and roll fan of who exalts in youth and beauty and learns how to package it, marketing late sixties counterculture as a testament to the power of American youth. The result is a fascinating and complex portrait of man and era, and an irresistible biography of popular culture, celebrity, music, and politics in America.

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Page Count

637

Publisher

Vintage

Published Date

ISBN 10

1101874384

ISBN 13

9781101874387

The NFL in the 1970s

Pro Football's Most Important Decade

By: Joe Zagorski

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The NFL in the 1970s

Pro Football's Most Important Decade

By: Joe Zagorski

The 1970 merger between the American Football League and the National Football League laid the foundation for a stronger brand of gridiron competition, providing a new level of excitement for fans. This book examines each year of the NFL's pivotal decade in detail, covering the great names, great rivalries and great games, as well as the key changes in both strategy and rules. Along the way, the author explains how pro football developed into a near-religious American tradition.

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Page Count

445

Publisher

McFarland

Published Date

ISBN 10

0786497904

ISBN 13

9780786497904

Focus Groups

Supporting Effective Product Development

By: Joe Langford

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Focus Groups

Supporting Effective Product Development

By: Joe Langford

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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237

Publisher

CRC Press

Published Date

ISBN 10

0203302745

ISBN 13

9780203302743

The Human Condition

Christian Perspectives Through African Eyes

By: Joe M. Kapolyo

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The Human Condition

Christian Perspectives Through African Eyes

By: Joe M. Kapolyo

Human beings are complex. For all our contemporary knowledge and ability, however wonderful and widely available, people around the world face a crisis of human identity that calls into question the meaning of existence and the basis of moral behaviour. Responding to these challenges, Joe Kapolyo recognizes both the authority of the Bible, which teaches that people are created in the image of God but also corrupted by rebellion and sin, and the relevance of distinctly African perspectives on what it means to be human. Although he reads these perspectives critically, they lead him to reaffirm the biblical vision of redeemed human life in community in Christ. This vision offers a solution to the crisis of identity experienced by people who have forgotten who they are - and whose they are.

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145

Publisher

Langham Global Library

Published Date

ISBN 10

1907713042

ISBN 13

9781907713040

Amazing Spider-Man By Jms Ultimate Collection Book 5

By: Joe Quesada,J. Michael Straczynski

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Amazing Spider-Man By Jms Ultimate Collection Book 5

By: Joe Quesada,J. Michael Straczynski

Concluding his lengthy historic run on Spider-Man, JMS takes our hero to new highs and new lows-setting the stage for a new era of Spidey unlike any other! Collecting the famous Civil War, Back in Black and One More Day storylines, this volume has it all: Spider-Man in his new red armor, Spider-Man back in his black costume and Spider-Man unmasked to the public! Spidey fights on both sides of the Civil War, against Captain America and Iron Man themselves! And when Aunt May gets shot by one of the Kingpin's henchmen, how far will Peter go to save her? Witness the final days of Peter and Mary Jane's marriage! Collecting AMAZING SPIDER-MAN #529-545, FRIENDLY NEIGHBORHOOD SPIDER-MAN #24, SENSATIONAL SPIDER-MAN #41, SPIDER-MAN: ONE MORE DAY SKETCHBOOK, MARVEL SPOTLIGHT: SPIDER-MAN - ONE MORE DAY.

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551

Publisher

Marvel Entertainment

Published Date

ISBN 10

130250990X

ISBN 13

9781302509903

Large Animal Neurology

By: Joe Mayhew,Rob MacKay

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Large Animal Neurology

By: Joe Mayhew,Rob MacKay

A comprehensive and authoritative guide to neurologic disease in large domestic animals, world-wide. The newly revised Third Edition of Large Animal Neurology delivers a practical and complete reference for veterinarians, veterinary trainees and scientists dealing with large animal neurology. The book is vividly illustrated in full colour and contains many clinical photographs and detailed line drawings to highlight the concepts discussed within. Organised into three parts, Large Animal Neurology offers practitioners and students straightforward guides on how to perform neurologic examinations for domestic large animal species, including neonates. It also discusses the presenting clinical syndromes caused by common nervous system diseases, as well as giving details of the specific neurologic diseases of large domestic animals. The book includes: A thorough introduction to the evaluation of large animal neurologic patients, including discussions of neuroanatomy, neurologic evaluation, ancillary diagnostic aids, and the important pathologic responses of the nervous system Comprehensive exploration of 26 presenting clinical problems, including behaviour disorders, seizures, epilepsy, sleep disorders, blindness, strabismus, monoplegia, wobblers, tetraplegia, pruritus and cauda equina syndrome Detailed coverage of the specific diseases, including those of genetic, infectious, nutritional, toxic and metabolic cause, and the many diseases with multifactorial and with unknown cause Perfect for all equine and farm animal veterinarians, veterinary neurologists, as well as trainees in the field, Large Animal Neurology, Third Edition is also an ideal resource for undergraduate veterinary students, animal pathologists, and neuroscience researchers.

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Page Count

1068

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119477190

ISBN 13

9781119477198

1798: Tomorrow the Barrow We'll Cross

By: Joe Murphy

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1798: Tomorrow the Barrow We'll Cross

By: Joe Murphy

Two brothers, Dan and Tom Banville, find their comfortable rural existence ravaged as Ireland tips inevitably towards war. As the whispers and nods in the pubs and fields explode into all-out Rebellion, the Banville brothers find themselves thrust to the forefront of the revolution. Even as they fight the might of the British empire, more sinister battles must be fought within their own ranks as they struggle against the bigotry and indecision that will challenge the very foundations of the Rebellion. As Loyalists and United Irishmen drift ever further apart, Dan and Tom must fight to free Ireland and themselves - or lose everything. Tomorrow The Barrow We'll Cross is an epic, swashbuckling tale of the romance and hatred, heroism and barbarity of those tragic weeks in the summer of 1798. But over the roar of battle, this is a story about love. Love of family. Love of place. Love of people.

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Page Count

482

Publisher

Liberties Press

Published Date

ISBN 10

1907593705

ISBN 13

9781907593703

Hitless Wonder

A Life in Minor League Rock and Roll

By: Joe Oestreich

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Hitless Wonder

A Life in Minor League Rock and Roll

By: Joe Oestreich

A classic underdog story about a local band that almost hits the big time. Everyone knows the price of fame. Hitless Wonder measures the price of obscurity. What happens when you chase a dream into middle age and, in doing so, risk losing the people you love?

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298

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0762785950

ISBN 13

9780762785957

Total Quality in Managing Human Resources

By: Joe Petrick

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Total Quality in Managing Human Resources

By: Joe Petrick

Human resource management is a particularly challenging role, both domestically and globally. This challenge can be viewed either as an opportunity or as a threat. As an opportunity, the principles and practices of total quality presented in this book can help human resource professionals or anyone who manages people, transform institutionalized mediocrity into organizational excellence. The focus of this book is on managing the difference TQ makes in human resources. Whereas the traditional nature and scope of responsibility for most human resource professionals has been that of staff support geared to administrative compliance, the total quality approach offered here reveals the keys to developing and sustaining commitment to world-class performance. These keys include strategic input and continual improvement of the human resource system to enhance internal and external customer satisfaction both now and in the future. The full meaning of these new TQ role demands is explored in light of the driving forces reshaping the HR environment into the 21st Century. In addition, this book offers practitioner assessment instruments, practical TQ tools, and specific implementation steps to take in order to make the TQ difference in managing human resources domestically and globally.

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Page Count

396

Publisher

Routledge

Published Date

ISBN 10

1351407899

ISBN 13

9781351407892

Book's by Joe Richards

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